Marketing and PR Director

With over 17 years of experience driving brand growth in the international FMCG industry, Daria is a highly skilled and results-driven marketing leader. Throughout her career, Daria has built and maintained brand and marketing strategies for Nestle, the largest international FMCG company. She successfully drove brand development and marketing communication initiatives while implementing key activities in media, search, CRM, influencers, ratings & reviews.

In HypeFactory, Daria is responsible for developing the influencer marketing agency's brand on the global market and attracting new clients through lead generation channels. Daria conducts valuable research on insights in the dynamic industry of influencer marketing and the essential trends that drive brand growth in the modern digital landscape. Her insights and extensive experience in consumer business are reflected in the strategies she creates for our clients.

Daria loves marketing and sharing her knowledge with others. Since 2018, she has been cooperating with PWC Academy as a marketing lecturer for the full and intensive MBA course at PWC. Currently, she is pursuing an MBA in International Business from Tampere University of Applied Sciences in Finland.

Materials by Daria

5.09.23

The Granfluencer: Transforming Influencer Marketing

24.08.23

Unveiling Insights: Harnessing the Power of Social Media Listening Tools

23.08.23

Moms Who Lead: The Leading Voices of Mom Influencers

17.08.23

Fitfluence: Unveiling the Top Influencers Shaping a Healthier World

15.08.23

Top Mental Health Influencers: Shaping Wellness and Wellbeing

14.08.23

Empowering Voices: Top Female Influencers Shaping the World

25.07.23

TikTok Titans: Unveiling the Power of Influencers

19.07.23

10 Top Twitch Influencers To Work With

12.07.23

NFT Influencer Marketing

19.06.23

The Future of Influencer Marketing in a Web3

14.06.23

Influencer Marketing for the Metaverse

6.06.23

Influencer Marketing: Only for B2C or Also for B2B

17.04.23

How Chinese Influencers Turn Fans Into Sales

12.04.23

Influencer Marketing for Business: Everything You Should Know

3.03.23

Influencer Marketing for FMCG

1.03.23

Nano Influencers as a Main Influencer Marketing Driver in Indonesia

28.02.23

B2B Influencer Marketing Agency

29.12.22

Future Wave of Influentials: Everything You Need to Know About Virtual Influencers

20.07.22

10 Influencer Marketing Benefits to Grow Your Business

19.07.22

Macro vs. Micro-influencers: Who's Best for Your Marketing Campaign?

Press and Mentions