Daria – Marketing and PR Director

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+357 96 503707

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Our Cases

About us

Talent Management & Exclusive Roster

01.

02.

03.

Blog & E-Library

04.

Twitter

HypeDetect AI: Influencer Selection

05.

Press & Media

06.

中文

Careers

07.

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Marketing and PR Director

With over 17 years of experience driving brand growth in the international FMCG industry, Daria is a highly skilled and results-driven marketing leader. Throughout her career, Daria has built and maintained brand and marketing strategies for Nestle, the largest international FMCG company. She successfully drove brand development and marketing communication initiatives while implementing key activities in media, search, CRM, influencers, ratings & reviews.

In HypeFactory, Daria is responsible for developing the influencer marketing agency's brand on the global market and attracting new clients through lead generation channels. Daria conducts valuable research on insights in the dynamic industry of influencer marketing and the essential trends that drive brand growth in the modern digital landscape. Her insights and extensive experience in consumer business are reflected in the strategies she creates for our clients.

Daria loves marketing and sharing her knowledge with others. Since 2018, she has been cooperating with PWC Academy as a marketing lecturer for the full and intensive MBA course at PWC. Currently, she is pursuing an MBA in International Business from Tampere University of Applied Sciences in Finland.

Daria Belova

Materials by Daria

17.05.24

Maximizing ROI: The Impact of Earned Media Value in Influencer Marketing

21.06.24

From Mention to Metric: Tracking and Analyzing Brand Mentions for Business Success

27.06.24

Crafting Effective LinkedIn Influencer Marketing Strategies for B2B Success

4.07.24

Social Media Alchemy: Marketing Tips for Business Owners

15.07.24

Unlock New Revenue Streams: Leveraging Live Streaming Stats for Business Growth

18.07.24

Mastering the Art of Storytelling in Your Marketing Campaign: Captivate, Engage and Convert

5.09.23

The Granfluencer: Transforming Influencer Marketing

24.08.23

Unveiling Insights: Harnessing the Power of Social Media Listening Tools

23.08.23

Moms Who Lead: The Leading Voices of Mom Influencers

17.08.23

Fitfluence: Unveiling the Top Influencers Shaping a Healthier World

15.08.23

Top Mental Health Influencers: Shaping Wellness and Wellbeing

14.08.23

Empowering Voices: Top Female Influencers Shaping the World

25.07.23

TikTok Titans: Unveiling the Power of Influencers

19.07.23

10 Top Twitch Influencers To Work With

19.06.23

The Future of Influencer Marketing in a Web3

6.06.23

Influencer Marketing: Only for B2C or Also for B2B

17.04.23

How Chinese Influencers Turn Fans Into Sales

1.03.23

Nano Influencers as a Main Influencer Marketing Driver in Indonesia

29.12.22

Future Wave of Influentials: Everything You Need to Know About Virtual Influencers

20.07.22

10 Influencer Marketing Benefits to Grow Your Business

19.07.22

Macro vs. Micro-influencers: Who's Best for Your Marketing Campaign?

26.10.23

Shaping Perceptions: How Focus Groups Drive Influence

31.10.23

The Power of Assurance: Navigating Brand Safety and Suitability

10.11.23

Empowering Creators and Brands: The Ultimate Influencer Event

24.11.23

Unlocking TikTok Success: A Guide to Calculating Your Engagement Rate Like a Pro

30.11.23

Navigating the Content Marketing Saturation: Strategies for Success

6.12.23

A Comprehensive Overview of the Technique for Eliminating Oneself From Outside Influences

12.12.23

Mastering Hyperlocal Social Media Marketing: Boost Your Brands Locally

17.12.23

Exposing the Potential and Imperative of Social Media Marketing

8.01.24

Streaming Success: Unleashing the Power of Twitch Marketing Strategy

16.01.24

Understanding Brand Affinity and Building a Loyal Audience

23.01.24

15 Expert Tips to Supercharge Your Marketing Strategy on Social Media

7.02.24

Level up Your Game: Crafting a Winning Video Game Marketing Plan

15.02.24

Word of Mouth Marketing: How to Get the Word Out and How to Succeed at It

16.02.24

Community Creations: Unleashing the Power of User Generated Content

23.02.24

Social Media Takeovers: Exploring Examples and Unlocking Benefits

12.04.24

Unveiling the Essence of Crypto Marketing

17.04.24

Unlocking SEO Synergy: The Influence of Influencer Marketing on Your Online Visibility

3.05.24

Decoding Influence: Strategies for Finding and Vetting Social Media Influencers

7.05.24

Unveiling Local Influencers: Turbocharge Your Small Business With Community Connections

10.05.24

Boosting Startup Success: The Power of Influencer Marketing

Press and Mentions

Nov 29, 2023

Daria Belova of HypeFactory On The Top 5 New Marketing Trends Leaders Need To Know

Daria Belova is a senior marketer with 16 years of experience in the FMCG industry. Through her efforts, esteemed international companies have been able to achieve prominent positions within their respective markets. As of late, she has been researching the latest influencer marketing trends and AI advancements within Hypefactory.

Mar 22, 2023

What Will Enhance Marketing Performance? Top Influencer Marketing Tips

With the Influencer Marketing market expanding by $2.6B in the last year, it’s becoming increasingly difficult – even for veteran marketing companies – to keep up with industry trends and to discover top-performing influencers amid all the new faces.

Mar 16, 2023

How AI is Revolutionising Influencer Marketing

Imagine a world where you could have a virtual assistant to help you find the ideal influencer for your brand, not to mention assess the success of the advertising campaign — all with a human touch — writes Daria Belova, Marketing & PR Director of HypeFactory.

Mar 16, 2023

Inspirational Woman: Daria Belova, Marketing & PR Director at HypeFactory

Daria Belova is Marketing & PR Director at HypeFactory Influencer Marketing. She has worked in the industry for more than 15 years and has brought her expertise to a wide range of international brands.