With more than 18 years of experience in FMCG, Daria is a skilled marketing leader who has built brand strategies for Nestlé, driving development and marketing initiatives across media, search, CRM, influencers, and reviews.
At HypeFactory, Daria now leads the agency's global growth and marketing strategy, focusing on attracting clients worldwide, building a strong brand identity, and developing effective growth initiatives.
In addition to her work at HypeFactory, Daria was a marketing lecturer for the MBA course at PWC Academy. She also holds an MBA in International Business from Tampere University of Applied Sciences.