Nano Influencers as a Main Influencer Marketing Driver in Indonesia

The future of influencer marketing in Indonesia is looking up as of 2023. Most individuals in Indonesia, where 73% of the population now has access to social media, agree that influencer marketing is the cutting edge of marketing today. For firms just starting on the global media stage, influencer marketing in Indonesia can be a great social place to start.

However, contrary to popular belief, size is only part of what generates social media buzz. Even though the most popular accounts appear to reach the most people, smaller versions, such as nano marketers, frequently have more power than their well-known counterparts. Learn why a nano influencer is such a powerful force in influencer marketing in Indonesia.

A typical social media user, or "nano-influencer," has between 100 and 10,000 followers. Not only do the vast majority of their social media posts consist of basic things like pictures of themselves and their friends and family, cat videos, and memes, but they aren't even "influencers" in the traditional sense. In contrast to a conventional influencer, who are paid by businesses to influence their supporters and create a specific social media look, nano marketers often get free products or services in exchange for sharing them on their media platforms in their own way.

The main goal of nano marketers should be to make people aware of a product or brand. Brands with simple, inexpensive products are a good fit.

Working with nano creators can be challenging for firms with expensive or difficult-to-ship items or services because the expense of sending out significant quantities of the free product may not be worth the return. Nano creators may also be hard to work with for brands with strict photography rules or carefully controlled aesthetics.

However, particularly for modern brands, the significance is startling. Even though they have fewer fans, those who follow them tend to be engaged and loyal, taking their ideas seriously. You shouldn't underestimate the influence of nanos just because they lack the "star power" of an influencer with massive followings. These innovators can get the word out about brands in a way that feels real to modern consumers, which makes them more effective than macro endorsers. They tend to focus on specific, narrow topics that are interesting to people with similar interests. This lets them target users in a specific way.

Many fans are often taken as evidence of real influence among modern media audiences. But even if they don't have hundreds of thousands of supporters, a little influencer's words can significantly impact them. Learn why collaborating with nano bloggers is beneficial.

A post's reach is directly proportional to the number of individuals that engage with it, so if the engagement rate is high, more of the influencer's audience will see the ad. HypeAuditor's "State of Influencer Marketing 2019" report says that nano creators have a twice higher engagement rate than other influencer marketing groups. For obvious reasons, this is because many of their fans will be folks they already know and trust. Nonetheless, a second cause is the butterfly effect in interactions. Since they can keep track of fewer users, a nano influencer can reply quickly to fan feedback. The resulting feedback loop is what ultimately drives participation.

The connections between nano advertiser and their media subscribers are more genuine. They've had a good, two-way conversation with them, which has led to unique and exciting ideas being shared. Nano endorsers are likely to respond to nearly every comment. When they do, they don't just give a catchphrase but instead a rather significant response or ask a question in return for understanding their followers better. They know their most devoted followers, and they frequently engage with them in the comments section of their posts. In turn, this fosters greater interest and confidence on the part of the audience.

Many of a nano-follower's influencer may feel they know them personally. A recent study found that consumers are likely to believe the recommendations of their friends when making decisions that demand only a moderate outlay of time, money, or effort (retail, dining, travel services, etc.). Since they don't want to let their fans down and risk losing their confidence, these creators pick their marketing partners with greater caution. Because the audience already likes the influencer, they will be likelier to tell their friends and family about your product.

Niche and topic-specific media creation is a common practice among nano endorsers. Therefore, marketers can better position their products and reach new audiences by employing nano endorsers. If you focus on the proper creators and come up with fresh material, you can make your ads stand out from the crowd and appeal to the specific interests of each of these groups. It is also a great way to test your product or service in a new niche because of the audience's reaction and the influencer's ability to predict likely feedback.

Although 6% of artists have between 100,000 and 1,000,000 followers, only 0.3% of marketers have more than 1,000,000 followers. You can't have unlimited scale if you collaborate with the biggest influencer. You can't expand the reach of your content without the help of a micro-influencer.

By going after certain nano vloggers, you can divide your target audience precisely and make your marketing efforts effective. This tactic is effective when time and money are limited. It lowers the chance of losing money on marketing that doesn't work or doesn't work well. Instead of making one influencer marketing plan and applying it to all endorsers, you may have a better chance of success if you divide your audience into subsets based on essential characteristics and make your techniques fit each subgroup.

A nano influencer gets a few pitches, so they'll be delighted to promote your company in exchange for free stuff. SocialPubli reports that brands would instead pay only 44% of nano endorsers in cash. Most #ad tweets from nano influencer accounts were labeled as sponsored content.

You can also use the content made by nano-influencers on your own social media channels or website, which is another business benefit. Add this stipulation to the contract. When you have a small marketing budget but still want to make a significant impact, working with a nano influencer is your best bet.

Companies don't always see the value in an influencer with a small number of fans. You might get a significant advantage over the opposition by adopting this method. Right now, a nano-influencer has the market to themselves. The Instagram media feed of a nano-influencer is not likely to show ads from your competitors. Most likely, your sponsored post will be the first of its kind that they've seen.

Remember that these opinion leaders advertise for people who are just starting and could use your help. Please give them a detailed plan, but don't put too many limits on how they should reach their target audience. People who follow them will quickly see that their posting is fake and forced