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+357 96 503707
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Technologies
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Talent Management
08.
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HypeDetect is AI-powered solution developed by Hype team. It revolutionizes influencer marketing campaigns. HypeDetect leverages advanced technology to identify influencers with the perfect audience fit, detect and prevent fraudulent activities, and uncover audience overlap. With HypeDetect, we enhance your campaigns to achieve optimal results and deliver exceptional influencer marketing experiences.
Unlock the Power of Influencer Marketing with our proprietary AI technology
Target Audience Search
We don't only identify audiences that will be interested in your products or services. With HypeDetect, we can filter them by a particular location, socio-economic status, or even users with whom influencers have built trust. As a result, you get the precise target audience that meets all of your needs.
Fraud Detection
We carefully check influencers for fraudulent activity such as fake followers, likes and comments to ensure that they have real audience and engagement. HypeDetect has powerful AI algorithms. We use it to detect drastic surges in the current following and the timeline of how the influencer gained it.
Campaigns around the World
Our team speaks English, Japanese, German, French, Spanish, Chinese, and other languages. We can align your marketing campaign with the culture and languages of audiences in various countries across the globe. There are no borders and barriers when it comes to interactions with the influencers.
A Variety of Platforms
We never limit your campaigns to the most popular social networks such as Instagram, YouTube, TikTok, etc. We have extensive experience working with many platforms around the world. We use all the functionality of HypeDetect to find where your target audience is active the most and connect you with them regardless of the platform.
Audience Overlap
If you work with multiple influencers, their audience can overlap. HypeDetect can flag this overlap. This helps us choose influencers with little-to-none overlap and ensure you reach as many unique users as possible. And if your goal is to interact with the same users, we can make it happen too.
Influencers
We identify influencers with the appropriate target audience that best fits your promotional goals. Influencer accounts are analyzed with our unique tool HypeDetect that has an extensive, multi-layered selection of 38 filters, including: age, gender, location, language, size, interests, engagement rate, advertising of competing brands, etc.
Hyper Targeting
Promoting niche products and services to a consumer narrow market? Say no more. With HypeDetect, you can launch campaigns with very specific criteria, such as the targeted area of any city. We can create a media plan consisting of influencers that fit all of your precise benchmarks.
Integrate with your Analytics
HypeDetect integrates with your analytics platform and allows you to track the progress of your campaign and examine results in real time. Not only will you get assurance that your objectives are met, and your recommendations are taken into account, but you will also experience an easy campaign navigation and transparency.
Performance Marketing
We deliver results by bringing in leads with a positive Return on Investment. After the campaign completion, we analyze the number of interactions for each influencer which allows us to calculate the overall marketing campaign's performance and offer a report on how to enhance the results further.
Unlock Efficiency and Results: AI-Powered Influencer Marketing for Global Success!
We are powered by our own industry-leading influencer marketing tools
HypeFactory enables you to outperform competitors and industry benchmarks with its unique HypeDetect tool and in-depth marketing experience.
HypeDetect has access to the largest database of content creators.
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Reports and analytics of Instagram, YouTube, TikTok, Twitter, and Twitch influencers.
Multiple filters per category, number of followers, country, social media channel, content quality, etc. We can get as granular as you need and discover influencers who are similar to the ones you've worked with before.
Analysis of 55 metrics for hyper-targeted campaigns. We can find very specific profiles of content creators. For example, influencers who mention your brand, use particular hashtags, are regular runners, or stream frequently about the latest mobile games.
A database of more than 36 million influencers
Our agency has in-house developed tools for better workflow and campaign management.
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An internal CRM. We've built relationships with thousands of influencers around the world and keep detailed records of our previous interactions and all the specifics of working with them.
A self-service platform. Our agency built a platform for automatically managing simultaneous campaigns with hundreds of influencers. This helps us maximize our clients' budgets and focus on value-adding tasks instead.
HypeDetect for smart data processing. We use artificial intelligence and machine learning algorithms. Our tools are trained to understand and interpret texts and visuals used by influencers on social media.
Self-service platforms and automated workflow
We don't only find the best influencers but also track the campaign's performance from start to finish.
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Real-time tracking. We track campaigns in real time and know how to collect and analyze data and make data-educated decisions.
Transparency. Our clients receive detailed reports on the campaign's predicted and actual performance.
Engagement quality. We pay attention not only to engagement rates but also to engagement quality. HypeDetect uses natural language processing (NLP) algorithms to analyze the audience sentiment and their reception of the campaign based on comments and other interactions with sponsored content.