If you want to maximize the benefits of your collaborations, you need to work with food marketers who are relevant to your company and create meaningful content. In addition, you'll have direct exposure to their target demographic, which is the kind of customer you want to bring into your eatery. Using this method will not only help you save time and money, but it will also bring in the "correct" kind of client.
Manchester's Boulevard Restaurant and Bar, for instance, uses content marketers frequently in its advertising efforts. Young urban workers can try something new at the restaurant due to its trendy vibe and creative food. They collaborate with local influential personalities to reach their demographic of young, trend-conscious consumers.
It's possible that the "typical," outgoing, and attractive influencer isn't the best fit for your food eatery. Consider your ideal customers and look for advertisers and content creators who share their food interests to help bring them in. This may be other parents, vegans, or anybody else who could help spread the word about your business.