How to Choose the Best Instagram Influencer Marketing Agency

Instagram is one of the most popular social media platforms for launching marketing and advertising campaigns. As with any other social media channel, Instagram has its own ranking algorithms. Trying to understand them might be tricky at first, especially if you've never worked with Instagram marketing before. That's why many brands choose to partner with a marketing agency that has a vast experience with this platform.

Here are a few things that great Instagram marketing agencies do. By paying attention to all these characteristics, you'll be able to find the best agency for your brand.

Deep Understanding of Marketing Data
Expertise in Both Performance and Brand Campaigns
Custom Strategy Creation
Full-Cycle Services
Experience With Paid Social
A Thoughtful Approach to Influencer Search
Recruiting Skills
Scaling of Influencer Campaigns
Transparency and Accountability
A Sincere Interest in Your Success

Deep Understanding of Marketing Data

Modern marketers are equipped with a variety of powerful analytics tools for Instagram. You can get in-depth reporting on almost anything you want. But this variety can be misleading. By getting marketing data on every aspect of your influencer marketing campaign, you can get easily lost.

A good agency will be able to set the correct key performance indicators (KPIs), tie them to your marketing goals, read data, and continuously track performance. It's important to keep in mind that you don't need hundreds of KPIs. Usually, 3 to 5 is the ideal number that is easy to manage and track.

Expertise in Both Performance and Brand Campaigns

It is often said on the Internet that influencer marketing can only be about brand awareness. A professional marketing agency can easily dispel this myth. With influencer marketing, it's possible to track not only the number of impressions but also the number of installs or registrations. Any campaign can and should be measurable.

If you're looking for the best influencer marketing agency, you need to check their case studies. Do they provide numbers for their previous projects? Do they hide any results or can they show a clear link between the obtained result and the goal?

Custom Strategy Creation

Every business is unique, and the content on Instagram comes in a lot of variety. There are product reviews, hashtag campaigns, takeovers, unboxing, tutorials, and whatever not.

A good agency will be able to identify your needs and provide you with a custom Instagram marketing strategy. Identify is an important word here. Sometimes a company doesn't know what they want to achieve. An experienced agency can help you pin down the ultimate and also realistic goal for your campaign.

Full-Cycle Services

Successful influencer collaborations on Instagram start long before an influencer hits the Post button. Ideally, you want to work with marketing professionals who not only understand how Instagram works and its algorithms, but can also help you with all the steps along the way: from setting the strategy, brainstorming ideas, writing a creative brief, negotiating with influencers, creating content, managing the process, and so on.

A good agency can execute campaigns and content creation from start to finish.

Experience With Paid Social

Instagram is well-known for its powerful advertising toolkit, and influencer marketing goes hand in hand with paid social. Paid posts can help amplify your content efforts and boost overall performance.

An experienced agency will know how to use Instagram advertising tools and advise you on which ones are better for your needs.

A Thoughtful Approach to Influencer Search

Finding the right influencer requires a thorough analysis of their audience. The right Instagram influencer for your campaign is not the one with the biggest followership or the highest number of likes per post.

A good agency should be able to differentiate between real and fake engagement and find an influencer (or several influencers) who will contribute to the success of your marketing initiatives.

Recruiting Skills

Recruiting an influencer is also a tricky task sometimes. Depending on the type of content you want to produce, the region, and your industry, it might be a lengthy process.

That's why you need to partner with an agency that can help you navigate these rough waters and focus on marketing rather than bureaucracy.

Scaling of Influencer Campaigns

Good agencies have established relationships with thousands of Instagram influencers. They've already worked with them on other projects and know which influencer can be the perfect fit for your brand. This makes their search much more time-efficient and precise.

Besides, this helps them scale campaigns easily by involving multiple influencers and pulling them from different content categories that complement each other in ways that might not be obvious at first glance.

Transparency and Accountability

A good agency is laser-focused on your success. They'll provide you with support along the way and will be attentive to your needs and situation. They'll also stay transparent with their pricing and will keep you updated on any developments in the ongoing campaign.

The best agencies are accountable for the results and take full responsibility for making sure that the campaign runs smoothly and that the content meets your requirements.

A Sincere Interest in Your Success

They also provide their clients with lessons learnt and ensure that the content that is produced for the influencer campaign can be repurposed further. They won't try to create a co-dependant relationship but, on the contrary, will help you learn and grow on your own.

Let's Get Your Instagram Success Story Started

With HypeFactory, doing influencer marketing on Instagram is easy. We've launched more than a thousand successful campaigns and can help you tap into the power of this social media platform. If you're ready to move your Instagram marketing to the next level, get in touch with us.