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+357 96 503707
Discord
Technologies
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Performance
About us
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05.
Talent Management
08.
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中文 (中国)
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Airline Exclusive Deals
How an airline raised awareness of its exclusive regional flight deals through influencers
Projects Overview
Goal
Raise awareness about the product
Male & Female, 25+
Geo
Target audience
Thailand, Singapore, Philippines, Hong Kong, Taiwan
TikTok — video + link in bio + Spark Ads
Instagram — stories with a link + Reels + link in bio for 7 days
Instagram — stories with a link + Reels + link in bio for 7 days
Platforms & Formats
Lifestyle, Humor, Travel, Entertainment (Vlogs)
Creator categories
Challenges and solutions
A complex product, specifically relevant for travelers within a single country
Developed creative mechanics for more native support of product features
Limited budget, yet aiming to scale across the entirety of Asia
—
—
—
Micro launches within the test of each country to understand how specific geo performs for further scaling
Paid Social to enhance campaign reach
Paid Social to enhance campaign reach
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—
—
Top Performers
clicks
Views
ER
CTR
2.1M+
28K+
1.4%
5%
clicks
Views
ER
CTR
17.8K
600+
3.5%
2%
Conclusions & Results
Boosted Performance
Elevated views to 6.7M+ and CTR to 0.94% via targeted paid promotion, showcasing effective audience engagement.
Positive Feedback
Sentiment analysis showed >20% positive comments, reflecting the audience's appreciation for our creative, entertaining approach and success of promoting a complex product through sponsored content.
Engaging Content
Crafted creative mechanics seamlessly blended product features into videos, sparking genuine interest and a 5% engagement rate.
63K+
total clicks
6.7M+
Total views
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