Twitch Influencer Marketing Agency

The best influencer marketing campaigns start here.

About Our Twitch Influencer Marketing Agency

When it comes to choosing a platform for streaming, the first platform that comes to mind is Twitch. Let's dive deeper into this world of opportunities with us, a global influencer marketing agency. We have been working with Twitch for more than 7 years and have accumulated the breadth and depth of experience needed for a successful influencer marketing campaign.

Brief Overview of Twitch as a Platform

Introduction to Twitch Influencer Marketing

With 140 million monthly users from around the world and 70 million hours of content watched per day, Twitch is focused on real-time content and live streams. Anyone with access to a computer, gaming console or mobile device can create/watch broadcasts from their favourite streamer on Twitch. This facilitates a deeper connection between the influencer and their followers.

Importance of Influencer Marketing on Twitch

Introduction to Twitch Influencer Marketing

To convert players into paying customers, brands need to develop warm relationships with its audience through authentic and genuine connection. Twitch video streamer is the right path to the heart of customers.

69% of consumers trust influencers' recommendations. A recommendation from a Twitch streamer sounds like a recommendation from a friend, because the unfiltered phrases and pictures contain the sincerity and honesty that the audience is looking for in influencer marketing.

People trust people

Unlike short-format content, Twitch video streamer can immerse the audience deeper into the essence of the game, clearly demonstrate it in action and inspire them to test it themselves.

Deep audience engagement

It is important for a person to feel involved in a group of like-minded people and form trusting deep relationships. Streamer creates an atmosphere for community development and the exchange of opinions and experiences in a comfortable and relaxed environment, which cannot fail to attract the audience.

Community

Unique Selling Propositions

Why Choose Our Agency

HypeFactory is a global AI-powered influencer marketing agency with a youthful and courageous approach.

Experience and expertise in Twitch influencer marketing.

We have launched Twitch campaigns for major players in the gaming market: Plarium, My.Games, Playkot and others.

HypeFactory, an influencer marketing agency has been on the market since 2017.

Our agency speaks 15 languages, which helps HypeFactory agency adapt your campaign to any market.

We have launched over 2000 campaigns worldwide from America to Asia.

Our agency cases are recognized by international experts.

Our agency provides top notched customer services. It is in our interests to achieve your marketing goals together with you.

At our agency we know how to encourage the audience to stop scrolling, and pay attention to your marketing message.

Thanks to many years of experience and several thousand campaigns launched, our agency knows how to:

1

While being famous for its gaming community, Twitch is popular among users with different interests. Even the gaming community is not homogeneous. That's why when our influencer agency is looking for potential users, we make sure that we understand their interests and look beyond the simple associations with your brand. For example, at HypeFactory agency the search for a suitable streamer starts with analyzing the brand's target audience and is based on its characteristics.

Understand The Audience

2

Your audience will appreciate creativity. While Twitch is smaller than YouTube, it can still be hard to stand out there. That's why our influencer agency has a Creative Department within the agency with several people who are working exclusively on developing the narrative and creative ideas for Twitch influencer campaign. Even if you don't have a creative department or are not ready to work with an agency, it's worth thinking about creativity during the planning stage of campaign.

Use Creativity

4

Influencer marketing involves a collaboration between the brand and an influencer that's why you need to make sure that everyone is on the same page. At our agency we create detailed and easy-to-understand briefs for every streamer to avoid confusion and ensure that Twitch promotion is structured and well-executed.

Create a Brief

3

Due to the increasing incidence of fraud, influencers have become more careful when choosing cooperation. A recognizable agency with proven experience will leave no doubt in the honesty. And our experts, living on different continents, will always be in touch with influencer to control the smooth launch of Twitch influencer campaign and free you from this time-consuming work.

Maintain Effective Communication With The Streamer

Our Services

The success of the campaign depends on the right streamer. Our influencer marketing agency has established relationships with top performing influencers, as well as our own talent roster. However, our AI tool is always ready to help. It analyses 90 million databases of creators by 55 metrics (including self-developed ones like Channel Quality Score, Fraud Activity, etc), and chooses the best ones for your next Twitch campaign.

Influencer Identification: Utilizing data-driven methods to find the perfect Twitch streamer for your brand

1/5

We create flexible strategies to grow your brand with Twitch influencer marketing. Thanks to the synergy of human expertise and data-driven approach at our agency, we manage to maintain a balance between trending content that hooks people and increase the effectiveness of Twitch campaign with the help of a predictive tool.

Campaign Strategy Development: Crafting tailored strategies to meet specific marketing goals

2/5

Our agency keeps its finger on the pulse of influencer marketing trends, so we implement catchy and engaging work mechanics into brief for Twitch influencer that fits organically into the content of streamer and convey your brand message. Our agency created briefs for influencer as accurately and transparently as possible and provides support services throughout the entire content creation process: from developing an idea to implementation and approval.

Content Creation and Management: Producing engaging content that resonates with the Twitch community

3/5

Before the video stream starts, we are in touch with the Twitch influencer to make sure everything is going according to plan and in accordance with the brief. Our influencer agency speaks 15 languages, so our manager speaks to each streamer in their native language to ensure communication goes as smoothly as possible and without misunderstandings.

Live Stream Setup and Support Services: Ensuring seamless live streaming experiences

4/5

Our agency doesn't just collect analytics, we make learnings for future campaign and recommendations for enhancing Twitch influencer marketing strategy. We are interested in achieving your results no less than you are.

Performance Tracking and Reporting: Providing comprehensive analytics to measure campaign success

5/5

The success of the campaign depends on the right streamer. Our influencer marketing agency has established relationships with top performing influencers, as well as our own talent roster. However, our AI tool is always ready to help. It analyses 90 million databases of creators by 55 metrics (including self-developed ones like Channel Quality Score, Fraud Activity, etc), and chooses the best ones for your next Twitch campaign.

Influencer Identification: Utilizing data-driven methods to find the perfect Twitch streamer for your brand

1/5

We create flexible strategies to grow your brand with Twitch influencer marketing. Thanks to the synergy of human expertise and data-driven approach at our agency, we manage to maintain a balance between trending content that hooks people and increase the effectiveness of Twitch campaign with the help of a predictive tool.

Campaign Strategy Development: Crafting tailored strategies to meet specific marketing goals

2/5

Our agency keeps its finger on the pulse of influencer marketing trends, so we implement catchy and engaging work mechanics into brief for Twitch influencer that fits organically into the content of streamer and convey your brand message. Our agency created briefs for influencer as accurately and transparently as possible and provides support services throughout the entire content creation process: from developing an idea to implementation and approval.

Content Creation and Management: Producing engaging content that resonates with the Twitch community

3/5

Before the video stream starts, we are in touch with the Twitch influencer to make sure everything is going according to plan and in accordance with the brief. Our influencer agency speaks 15 languages, so our manager speaks to each streamer in their native language to ensure communication goes as smoothly as possible and without misunderstandings.

Live Stream Setup and Support Services: Ensuring seamless live streaming experiences

4/5

Our agency doesn't just collect analytics, we make learnings for future campaign and recommendations for enhancing Twitch influencer marketing strategy. We are interested in achieving your results no less than you are.

Performance Tracking and Reporting: Providing comprehensive analytics to measure campaign success

5/5

Twitch Insights

While it has been a prime channel for reaching gamers and cyber athletes, Twitch is now also expanding into other domains. It is a powerful advertising platform:

Twitch has a loyal community. According to the company's data, an average user spends 92 minutes per day on the platform.

It is famous for its real-time interactions making it easier for influencers to build a meaningful connection with their audience.

Twitch is responsible for 70% of eSports viewing.

Twitch Influencer Marketing Formats

Since this channel requires an individual approach, sometimes it stays under the marketing radar. At HypeFactory, we have been extensively working with Twitch and its features and know the ropes when it comes to creating ROI-focused campaigns for our clients. For example, we introduced animated widgets that allow us to drive key performance indicators (KPIs) and keep users and streamers motivated. This technology helps us increase the engagement rate to up to 30%.

Sponsored videos

Animated widgets

Homepage headliner

SureStream

Benefits of Twitch Marketing

We provide you with the tools for creating a top-class experience for your audience and help you build an engaging community. Here's what we can achieve together.

1

A good Twitch streamer can have around 200 views on average per stream which is considered a good result. Influencers are able to build a loyal and authentic connection with the audience, which keeps them coming back again and again. Compared to YouTube, Twitch has a very engaging audience. To boost engagement, our influencer marketing agency uses animated widgets that show how many times viewers engaged with the content of the streamer. This creates a sense of community and helps keep the viewers engaged.

Access to a highly engaged and growing audience

2

People like to feel important and valuable. Video streaming creates an intimate environment in which the audience feels connected to the Twitch streamer and involved in what is happening. Real-time interaction creates a sense of community, which affects the depth of engagement and the formation of audience loyalty. In addition, influencer often interacts with the audience in the comments: answers questions and asks for feedback. This gives a sense of importance and value, motivating the audience to return to the influencer again.

Opportunities for real-time interaction and feedback

4

Display and customize live alerts on your stream. It can be something as simple as greeting a new subscriber and giving them a few seconds of screen time.

Bring life into your stream

3

Twitch is first and foremost a community where people are united by common interests, jokes and traditions. The platform has tools that allow streamer connect with an audience. Interactive interaction provides an exciting interaction between the influencer and the audience through emotions, points, rewards, mini-games.

Leveraging Twitch's dominance in the live-streaming market

5

Whether you need a countdown or a celebration emoji, we've got you covered. Select the widget that fits the topic of your stream and channel. These animated widgets help improve the engagement rate and keep the attention of your audience. Accompanied by visual and sound effects, they're a powerful tool for motivating viewers to take a desired action. For example, to follow a link, scan a QR code, install your game, register for an event, and so on.

Choose the best animation widget

Widgets to Boost Your Performance

Twitch Influencer Marketing Case Studies

One of Nexters' launches for the Hero Wars game was implemented on the Twitch platform by our agency. The main goal was to increase the number of users who make in-game purchases among audiences from America, Europe, Asia and Latin America.

Streamers conducted a two-hour video stream, shared a link to the game in a chat bot, and hung a widget on the video, accompanying it with a banner in the description. A total of 25 Twitch campaigns were implemented, more than 380 streamers took part, gaining more than 4.5 million views.

Top Twitch Influencer We Work With

zackrawrr

2M subscribers

Doublelift

1.8M subscribers

CohhCarnage

1.6M subscribers

1.5M subscribers

Simurgh

lydiaviolet

411K subscribers

Client Testimonials

Quotes from satisfied clients highlighting successful collaborations:

Anton Kvashnevskiy
Head of Business Development & Ads Monetization, Nexters

This vendor has one of the best expertise and teams on the market. The company is happy with the results of their engagement with HypeFactory. The team's workflow has been great; they communicate regularly with the client via Telegram and facilitate several meetings per week. Their resources are highly professional, and the firm cites no areas for improvement.

Marios Hadjicostis
Marketing Manager, Wargaming

HypeFactory's clear and flawless communication and understanding of our brand positioning and values were impressive. HypeFactory's work achieved the expected reach, CTR, and overall conversions. The team delivered everything ahead of schedule, remained proactive and reactive regarding last-minute requests, and maintained clear and flawless communication. They understood the client's brand positioning and values.

Dimitris Mavromatis
Growth Marketing Manager, FunPlus

I was really happy with the performance and professionalism of HypeFactory and the amazing team behind them. HypeFactory delivered measurable data via a mobile measurement partner, providing the client with insights about the campaign's views, reach, and engagements. Their team was detail-oriented, engaged, and on time. They also ensured clear communication via email, messaging apps, and virtual meetings.

If you want to launch a campaign with Twitch influencer that goes straight to the heart of your audience, contact us.

Contact us

Get Started with Us

Our agency is not afraid of modern challenges and obstacles. That's what has made us the leading agency with which the largest market players launch campaigns.

Frequently Asked Questions

Addressing common queries about Twitch influencer marketing and the agency's services

It is a modern platform that constantly introduces new interactive tools for greater user engagement and retention. In addition, users feel part of a community of like-minded people, which creates audience loyalty to Twitch and interest in the influencer.