Calculating the ROI in Indonesia requires a focused approach. We begin by setting specific goals, whether awareness, sales, or engagement metrics. Consider all expenses, including influencer fees and production costs, with cultural sensitivity in mind.
Track KPIs like engagement rates, reach, and conversions to measure ROI. Implement unique tracking methods such as discount codes or landing pages for precise data. Beyond immediate results, assess long-term impacts on reputation and customer loyalty through sentiment analysis.