SOOP Influencer Marketing Agency

The best influencer marketing campaigns start here.

Brief Overview of SOOP and Its Unique Role in Live Streaming and Influencer Marketing

SOOP (previously known as Afreeca TV) is the most popular livestream platform in South Korea, similar to Twitch. There are around 25M SOOP users in South Korea. For comparison, Twitch has only 6.7M, according to Similar Web.

SOOP provides users with entertainment, diverse emotions, and new cultural experience without the need to own special skills, equipment or money. The SOOP has PC and mobile versions for live streaming that is accessible from anywhere.

SOOP hosts gaming brands like League of Legends, Dislyte, Valorant and many other brands and categories.

How The Agency Specializes in Leveraging SOOP Features for Brands

As an influencer marketing agency with a strong expertise in gaming, SOOP is the go-to platform for us and all our clients that brings measurable results.

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On popular live streaming platforms, there is high competition among companies that launch marketing campaigns on already studied formats. Knowing the features and unique characteristics of SOOP, we offer clients exclusive ideas that will make the content stand out from the crowd.

We Help to Stand Out in a Crowded Market

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At HypeFactory agency, we believe it is important to diversify efforts between communication platforms to reduce the risk of dependence on one channel and increase reach. We offer personalized marketing solutions for SOOP marketing and other platforms.

Enhance Marketing Strategy

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The gaming market in Asia shows 8.8% YoY growth according to Statista, and SOOP itself is a leading streaming platform in South Korea with 25 million users. SOOP is a perfect match for those who want to build a solid content marketing strategy for lead generation in this lucrative geography.

Give an Access to New Geo

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Each platform has its own secret algorithms that our digital marketing agency has learned over the years of working with SOOP and others.

Adapting Brand Messages to The SOOP Algorithms and Audience Preferences

1

On popular live streaming platforms, there is high competition among companies that launch marketing campaigns on already studied formats. Knowing the features and unique characteristics of SOOP, we offer clients exclusive ideas that will make the content stand out from the crowd.

We Help to Stand Out in a Crowded Market

2

At HypeFactory agency, we believe it is important to diversify efforts between communication platforms to reduce the risk of dependence on one channel and increase reach. We offer personalized marketing solutions for SOOP marketing and other platforms.

Enhance Marketing Strategy

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The gaming market in Asia shows 8.8% YoY growth according to Statista, and SOOP itself is a leading streaming platform in South Korea with 25 million users. SOOP is a perfect match for those who want to build a solid content marketing strategy for lead generation in this lucrative geography.

Give an Access to New Geo

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Each platform has its own secret algorithms that our digital marketing agency has learned over the years of working with SOOP and others.

Adapting Brand Messages to The SOOP Algorithms and Audience Preferences

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Mission and vision

About Us

Our goal is to work transparently and honestly to deliver measurable results using SOOP streamers. Over the years, we have developed tricks and content marketing tactics that make your target audience stop scrolling, engage with the content, and convert into loyal customers (not just players). To achieve this goal our marketing agency uses different platforms including SOOP.

We are adherents of human expertise in combination with the AI touch approach. Modern digital & content marketing is impossible without the measurable results that AI gives to our agency. But it is also impossible without the knowledge of marketing trends and creativity our marketing agency has. Together, this duo drives your performance and helps achieve business results with SOOP.

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Introduction of The HypeFactory Influencer Marketing Agency and Our Expertise in The Gaming and Streaming

About Us

Our agency has been on the market since 2017. Our portfolio includes clients such as: NetEase, FunPlus, Riot Games, Funstage, Playkot, and many others. For the same amount of years the agency works with streamers on SOOP launching outstanding marketing campaigns for brands.

Our agency has an understanding of what works well for the gaming market and what is already outdated. Thanks to constant analysis of the market news and marketing content trends, as well as analysis of our clients' campaigns, HypeFactory agency has already developed our own successful digital marketing tactics for your campaign on SOOP platform.

Our Case Studies

Unique Selling Points, Including Experience With Ecosystem of SOOP and Partnerships With Streamers

Why Choose Our Agency

Over the years, our agency has launched more than 3,000 campaigns with streamers and won recognition from more than 100 big-name brands. About 30% of campaigns were launched in SOOP with streamers. How did we do it?

Our agency speaks 15 languages, which helps HypeFactory agency adapt your campaign to any market.

Our agency has launched marketing campaigns with streamers all over the world, so we know how to adapt your message to the cultural nuances of each region.

Our agency keeps fingers on the pulse of content marketing trends to integrate them into your campaigns.

Our agency uses AI, which helps HypeFactory agency selects only the best performing streamers.

Our agency has unique knowledge of algorithms and best performing formats.

Our agency knows how to find the right approach to streamers on Afreeca TV.

Our agency crafts personalised digital marketing strategies tailored to each client.

Our agency is passionate about what we do.

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Benefits of Choosing a Specialized SOOP Marketing Agency

Why Choose Our Agency

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Each platform has unique algorithms. Over the years of working with SOOP, HypeFactory agency has already studied all its features and are ready to share accumulated knowledge of our agency with you to tell as many people as possible about you and bring you closer to achieving your marketing goals with power of SOOP streamers.

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In addition, HypeFactory agency has a large, verified database of streamers on SOOP, which is constantly being updated. Our marketing agency is already familiar with many SOOP streamers and has long-term cooperation with those who deliver maximum benefits across various categories: Gaming, Sports & e-Sport, etc.

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This is cost effective. Producing video content, such as SOOP live-stream, is notably more cost-effective compared to other produced and edited materials. The reduced cost translates to increased revenues, allowing resources to be redirected to other activities that promote products on SOOP or other platforms.

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Launching campaigns with streamers on SOOP requires maximum involvement 24/7. This is especially difficult for global brands that are in different time zones with streamers. HypeFactory agency takes control of the SOOP campaigns launch and stays in touch with streamers in real time.

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Each platform has unique algorithms. Over the years of working with SOOP, HypeFactory agency has already studied all its features and are ready to share accumulated knowledge of our agency with you to tell as many people as possible about you and bring you closer to achieving your marketing goals with power of SOOP streamers.

2

In addition, HypeFactory agency has a large, verified database of streamers on SOOP, which is constantly being updated. Our marketing agency is already familiar with many SOOP streamers and has long-term cooperation with those who deliver maximum benefits across various categories: Gaming, Sports & e-Sport, etc.

4

This is cost effective. Producing video content, such as SOOP live-stream, is notably more cost-effective compared to other produced and edited materials. The reduced cost translates to increased revenues, allowing resources to be redirected to other activities that promote products on SOOP or other platforms.

3

Launching campaigns with streamers on SOOP requires maximum involvement 24/7. This is especially difficult for global brands that are in different time zones with streamers. HypeFactory agency takes control of the SOOP campaigns launch and stays in touch with streamers in real time.

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Services

Recently, there have been more cases of fraudulent activity towards streamers, so they prefer to cooperate with proven and transparent agencies like ours. That is why our marketing agency easily establishes contacts with the right streamers and launches effective SOOP campaigns on time. In addition, our agency managers always stay in touch with the SOOP streamers to ensure that the advertising campaigns are released on time and smoothly. Due to the fact that our agency communicates with streamers in their native language, we are able to quickly and smoothly resolve any misunderstandings that occur while launching SOOP campaigns.

Influencer Campaigns Management:
Managing collaborations with SOOP streamers

Influencer Campaigns Management: Managing collaborations with SOOP streamers

86% of people say that customer reviews are influencing their purchase decision. UGC content provides a massive blast of peoples’ positive opinions that make your potential customer think “Why not?”. Same works when people see the game recommendation on SOOP from streamers. People trust people. People buy from people. Our agency knows how to make streamers and people talk about your brand, and turn it into success. We also have a secret receipt for branded live-streams on SOOP that attract even greater attention with unusual visuals. Our experienced agency is well-recognized and knows how to create truly outstanding campaigns with streamers on SOOP.

Content Creation:
Tailored UGC and branded live-stream content on SOOP

Content Creation: Tailored UGC and branded live-stream content on SOOP

Our goal is to bring visible results to your SOOP campaigns, not just launching a casual integration. Our marketing agency doesn't set in stone digital marketing strategies. Our marketing agency is flexible and modern in its approach. As the campaigns launch, the schedule of streamers may shift, the context of the target country may change, and other factors may arise. Our marketing agency quickly adapts content to new circumstances, adjusting the digital marketing strategy to smoothly integrate your content into the SOOP campaigns and shed light on your brand. With such a flexible approach, our digital marketing agency avoids stumbling blocks in real time on the way to the high ROI that our clients receive after working with our agency.

Campaign Strategy and Analytics:
Optimized campaigns for brand visibility and ROI with SOOP

Campaign Strategy and Analytics: Optimized campaigns for brand visibility and ROI with SOOP

Pre-Roll and Mid-Roll Ads:
Before or during the stream, a short promotional video about your game is played. When SOOP stream is enriched with additional content elements, it keeps the viewer glued to the screen.

Ad Balloon:
According to HypeFactory data, this format averages 30K Ad Balloon users on SOOP. The user clicks the ad balloon button at the broadcasting station, and sends to streamers a present that functions as advertisements. Algorithms of SOOP consider this interaction as positive and promote the content.

SOOP platform has several unique advertising interactive options that could be a perfect addition to campaigns with streamers to gain greater ROI:

Display Ads:
During the stream, your brand’s visual messages are broadcast on the screen. This helps increase brand visibility and strengthens the brand image on SOOP.

Paid Advertising:
Targeted SOOP ad placements

Paid Advertising: Targeted SOOP ad placements

YouTube Live:
The platform is distributed all over the world, so it will give your content a global reach. More than 10 billion hours of live streaming content are consumed by users annually.

Twitch:
The platform number one within the gaming category. This is a perfect fit for those who target young men aged 18 to 34 years (around 80% represented).

TikTok Live Streaming:
The top-100 gaming-related hashtags in the US have an average of 30 billion monthly content views. With over 3T views of video gaming-related content in 2022 alone, TikTok’s community of gamers is expanding.

Facebook Gaming:
If you're looking for an audience in the SEA region, this is a match for you. Around 60-70% of the gaming streams audience in these regions consistently interact with content there.

BIGO Live:
What makes this live streaming different from others is that the majority of the audience are male of 25-34 years. The platform attracts users from SEA as well, and is suitable for non-gaming content which represents the majority.

Each platform has its own benefits. A well-tailored SOOP marketing strategy that embraces the power of streamers from other platforms will only amplify the positive effect of your marketing message, creating a holistic experience across the selected channels. To choose a platform for cross-platform integration along with SOOP streamers, our digital marketing agency recommends doing a competitor analysis and analyzing the results of your past launches. Below are the live streaming platforms where our agency also launches campaigns with streamers:

Other Platforms:
Cross-platform campaigns, including YouTube and Twitch

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SOOP focuses on industries like gaming & esports. Since 2017, our marketing agency has been working for clients from various industries, but most of our cases are from gaming, esports, tech, and lifestyle. Our agency observes a steady growth of these industries from year to year. In response to the growth of these industries, SOOP is expanding their content and advertising capabilities. More and more interesting streamers with creative content are emerging who are ready to cover brands from these niches. Of course, as these industries grow, competition within them increases. One of the goals of our agency is to make sure that your brand's content is noticed by your target gaming audience on SOOP streaming platform and leads you to success.

Industries Served on SOOP

Thanks to many years of experience with these niches on SOOP, our agency understands the specifics of each of them and is ready to offer a personalized marketing solution to achieve your marketing goals with streamers on SOOP. To do this, we:

Tailored Strategies for Each Sector

HypeFactory agency analyzes what was successful and what was a fail for your brand in the past. This gives our agency more clarity on which successful content features to adapt to the marketing campaigns with streamers on SOOP.

Analyze Your Past Launches

With the help of cutting-edge technology, we select streamers on SOOP who will achieve the objective of your marketing campaigns. To do this, our AI analyzes all streamers in the desired region by 55 metrics.

HypeFactory Agency Uses AI

This way our agency understands which way the market is moving, what HypeFactory agency can do the same and what can be done differently to stand out in the competitive environment within SOOP.

Analyze Your Competitors and Clients from Similar Niches

Case Studies

Our agency has helped more than 500 brands in achieving their marketing goals with streamers on SOOP.

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Testimonials From Satisfied Clients

Anton Kvashnevskiy
Head of Business Development & Ads Monetization, Nexters

This vendor has one of the best expertise and teams on the market. The company is happy with the results of their engagement with HypeFactory. The team's workflow has been great; they communicate regularly with the client via Telegram and facilitate several meetings per week. Their resources are highly professional, and the firm cites no areas for improvement.

Dimitris Mavromatis
Growth Marketing Manager, FunPlus

I was really happy with the performance and professionalism of HypeFactory and the amazing team behind them. HypeFactory delivered measurable data via a mobile measurement partner, providing the client with insights about the campaign's views, reach, and engagements. Their team was detail-oriented, engaged, and on time. They also ensured clear communication via email, messaging apps, and virtual meetings.

Growth Mktg & Analytics Team Lead, Gaming Service Provider

The agency prepared a media plan with a list of influencers, their rates, and other metrics to help us decide.HypeFactory launched the influencer marketing campaign, though not all content creators had the impact the client expected. Nevertheless, the client was impressed by the vendor's expertise in influencer marketing and the tools they used to analyze the creator's sources, traffic, and audience.

Latest Trends in Live Streaming Marketing

Resources

No one is surprised by a regular stream with an hour-long story about a product. Unusual interactive elements like AR masks or and links to products could add a sense of interactivity with content of streamers are available on SOOP.

Tips for Working With SOOP Streamers

Resources

HypeFactory agency managers communicate with SOOP streamers in their native language. Streamers understand the brief better, and feel more loyal towards the agency and client that has shown respect to them by speaking their native language.

More useful materials are in the library of our agency

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Guides for Creating Engaging Live Streaming Campaigns

Resources

This format goes beyond just watching on their devices; it allows the audience to feel more connected and valued by streamers, resulting in a warm community of like-minded people. And community, as we know, remains a trend in content marketing that can form brand advocates with help of SOOP streamers.

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FAQ

8.5 billion hours of live streaming content in Q3 2024. Live streaming format is extremely popular as it helps to build meaningful and authentic connection with the audience. As for SOOP, this live streaming platform has 3.7M users per day. The platform increases brand awareness in South Korea, differentiates from competitors, offers creative formats for integrations that you will not find on other live streaming. In addition, the live streaming format itself.