Influencer Marketing Strategies for Real Estate Business

Influencer marketing is a versatile tool: not only is it effective but it also works for different industries, including real estate. If previously real estate companies were mostly focused on TV ads and print advertising, now realtors are also looking for more engaging ways to connect with their potential buyers and sellers. This is where influencer marketing is especially useful.

If you've ever wondered about how to create a great influencer marketing campaign for your real estate business, keep reading.

Find the social media channel that works for your audience

Don't let headlines mislead you. Every now and then there's a new platform that makes it to the front cover. Snapchat, BeReal, or TikTok, there'll always be something trending. The success of an influencer campaign for real estate depends on whether you'll be able to find your audience and create relevant content for them. While everyone is talking about the rising popularity of TikTok, your target audience might be spending the majority of their time on Instagram or Facebook. So make sure that you focus on the right platform and create content that resonates with your clients.

Combine macro- and micro-influencers for your real estate campaigns

For a while, real estate businesses were mostly partnering with micro-influencers. While this strategy has its allure, in practice, by collaborating with influencers from different tiers, you'll get better performance. For example, HypeFactory developed an in-house self-service platform that helps manage hundreds and thousands of influencers simultaneously. This allows flexibility and makes scaling easy.

Focus on long-term relationships with real estate influencers

As you know, in real estate, it's all about creating connections. And influencer marketing is very similar. In influencer marketing, you want to build a relationship with both influencers and their followers. If a particular influencer was a hit, then put some time aside to nurture the relationship with them and keep them in mind for future campaigns and content collaborations.

Partner with HypeFactory for your next real estate marketing success

HypeFactory is a world-leading influencer marketing agency with thousands of clients around the world. Our team has experience across various industries and understands the ins and outs of social media content. If you're looking for a better way to promote your real estate business, reach out to us.