Kick Influencer Marketing Agency

The best influencer marketing campaigns start here.

About Our Kick Influencer Marketing Agency

We’re HypeFactory, a global influencer marketing agency with proprietary AI tool for influencer discovery. Our agency knows how to make your audience stop scrolling and draw attention to your brand with Kick live streaming platform. Live streaming is an innovative and attention grabbing instrument. With 8.5 billion hours of live streaming content watched in 2024, this industry is rushing on at full speed, setting new records and trends.

Overview of Kick as a Live Streaming Platform

Kick is a new gaming live streaming platform launched in January 2023. The platform is designed to give gaming streamers better payouts with far less restrictions on content.

Now Kick boasts around 80 million monthly visits, and stays popular in Tier-1 regions, especially in English-speaking countries, with the US having the largest share of visits–54%.

Kick audiences are primarily men (83.5%) interested in content related to games, news, and video games consoles and accessories.

Content on Kick is less regulated compared to other live streaming platforms.

Introduction to The Agency’s Specialization in Influencer Marketing on Kick

Since 2017, our influencer agency has been launching campaigns with influencers, and on Kick since it was founded in 2022, tapping into the power of influencer marketing and driving business results for our clients. In portfolio of our agency, more than 1000 launches and 12.4 billion views in total. Most of them were executed through live streaming, including Kick.

Our Case Studies

Our Mission and Vision

About Us

Since 2017, our influencer agency has been launching campaigns with influencers, and on Kick since it was founded in 2022, tapping into the power of influencer marketing and driving business results for our clients. In portfolio of our agency, more than 1000 launches and 12.4 billion views in total. Most of them were executed through live streaming, including Kick.

HypeFactory agency speaks 15 languages.

HypeFactory agency has experience in launching influencer marketing campaigns around the globe – from the US to South Korea.

HypeFactory agency has its own AI-tool for influencer discovery.

HypeFactory agency is transparent and result-oriented.

HypeFactory agency knows all about latest trends and live streaming algorithms.

HypeFactory agency dives deep into your goals to craft personalized influencer marketing strategies that drive marketing and business growth.

Overview of The Team and Expertise in Live Streaming and Influencer Marketing

About Us

Our agency is located around the globe. That’s why our agency team knows all the cultural and language nuances in all regions, and uses it skillfully while integrating your messages into influencer marketing campaigns for you.

Live streaming and gaming are personal and professional passions of our agency. That’s why our agency knows all the ins and out of this industry, and easily applies this into the influencer marketing campaigns on Kick for you.

Get in touch

Unique Advantages of Partnering With a Kick-Specific Marketing Agency

Why Choose Our Agency

Not every influencer marketing agency is suitable for launching influencer marketing campaigns if there is no previous experience with the Kick. Why it is important to choose an agency that specializes in working with this platform:

1

Each live streaming channel has unique content features that only agency closely collaborating with services like Kick can leverage on a full scale.

Understanding The Algorithms

2

Thanks to the extensive experience of our influencer agency with campaigns on the Kick, our agency has learned proven top performing creators who deliver maximum value to you.

Established Relationships With Creators

3

To engage and retain the audience's attention in real time, you need a deep approach to content development and understanding the needs of people. An influencer marketing agency with experience in developing content for live streaming services including Kick should be trusted more.

Ability to Hold The Audience's Attention

4

Launching gaming campaigns with influencer on Kick is time consuming, especially if you are launching in a region with a different time zone from yours. Our influencer agency managers are always in touch with the influencer to assist with content ideas and monitor the launch on Kick while you can focus on scaling other areas of your business.

Involvement 24/7

1

Each live streaming channel has unique content features that only agency closely collaborating with services like Kick can leverage on a full scale.

Understanding The Algorithms

2

Thanks to the extensive experience of our influencer agency with campaigns on the Kick, our agency has learned proven top performing creators who deliver maximum value to you.

Established Relationships With Creators

3

To engage and retain the audience's attention in real time, you need a deep approach to content development and understanding the needs of people. An influencer marketing agency with experience in developing content for live streaming services including Kick should be trusted more.

Ability to Hold The Audience's Attention

4

Launching gaming campaigns with influencer on Kick is time consuming, especially if you are launching in a region with a different time zone from yours. Our influencer agency managers are always in touch with the influencer to assist with content ideas and monitor the launch on Kick while you can focus on scaling other areas of your business.

Involvement 24/7

How The Agency Helps Brands Achieve Success on Kick Through Tailored Strategies

Why Choose Our Agency

The goal of our influencer marketing agency is to lead your brand to marketing and business success tapping into the power of Kick. How do HypeFactory agency does it:

1

Before launching a Kick campaigns, our agency dives into your goals in detail to help your business stand out from the competitors on Kick and achieve business success.

Dive Deep Into Your Goals

2

At our influencer marketing agency, we use AI, which contains more than 80 million creators in the database. It analyzes the content of each influencer on Kick by 55 metrics, and a team of experts finalizes the selection, leaving only those whose content and values match the brand.

The Right Selection of Content Creators

3

Our influencer agency collects data on your past influencer marketing launches to draw conclusions about what works well and improve this approach in future campaigns on Kick.

Analysis of Previous Launches

4

HypeFactory influencer marketing agency monitors trends on Kick and what your gaming brand's competitors are doing to understand what is interesting to the audience now

Market and Competitors Analysis

5

To stand out from the competition on Kick, our influencer agency creates personalized creative ideas that align with your values and conveys your brand messages in a creative and fresh perspective.

Creative Service

1

Before launching a Kick campaigns, our agency dives into your goals in detail to help your business stand out from the competitors on Kick and achieve business success.

Dive Deep Into Your Goals

2

At our influencer marketing agency, we use AI, which contains more than 80 million creators in the database. It analyzes the content of each influencer on Kick by 55 metrics, and a team of experts finalizes the selection, leaving only those whose content and values match the brand.

The Right Selection of Content Creators

3

Our influencer agency collects data on your past influencer marketing launches to draw conclusions about what works well and improve this approach in future campaigns on Kick.

Analysis of Previous Launches

4

HypeFactory influencer marketing agency monitors trends on Kick and what your gaming brand's competitors are doing to understand what is interesting to the audience now

Market and Competitors Analysis

5

To stand out from the competition on Kick, our influencer agency creates personalized creative ideas that align with your values and conveys your brand messages in a creative and fresh perspective.

Creative Service

Services

Creators are increasingly falling into the traps of scammers. As a result, they have become cautious of brands and agencies that offer cooperation. This has become an obstacle for gaming brands, but not for our influencer marketing agency. HypeFactory, influencer marketing agency, knows how to win over an influencer, negotiate mutually beneficial terms of cooperation and launch on Kick even in the short time without losing quality. Also, our influencer agency has its own roster of content creators who remain loyal to our agency and are ready to launch with influencer for your brand at any time on Kick.

Influencer Campaign Management:
Building partnerships with top Kick influencers

1/5

Almost 92% of people trust reviews and social media posts from others more than traditional advertisements. That’s what makes UGC (user generated content) content extremely powerful in winning audience attention and loyalty. HypeFactory, influencer marketing agency, partners with UGC-creators that know how to make the audience speak about your brand providing a massive blast of UGC aka mentions from users. This type of content makes people trust your brand more, and convert Kick audience into brand advocates and regular customers.

Content Creation & UGC:
Developing live-stream and social media content

2/5

HypeFactory, digital marketing agency, selects influencers using proprietary AI, which contains over 80 million creators. The AI analyzes Kick streamers using 55 metrics, including self-developed ones – Fraud Activity Detection, Audience Quality Score, and Channel Quality Score. This makes influencer marketing results more predictable and enables you to select influencers strategically to optimize the ROI of the advertising campaign on Kick.

Campaign Strategy and Analytics:
Data-driven strategies for audience engagement and ROI

3/5

Kick influencer marketing campaigns are providing organic buzz and delivering key messages in authentic manner, while paid advertising on Kick is amplifying your reach and providing visibility among target audience. A combination of organic content from influencers and paid advertising ensures that your message on Kick is delivered and seen by the right audience. In addition, some channels prioritize brand content promotion, which is invested in paid promotion within the platform.

Paid Advertising:
Leveraging Kick’s ad platform for targeted promotions

4/5

Launching several live streamings at once increases audience reach and reduces the risk of dependence on Kick.Cross-platform placement is especially relevant for brands that go global and make a name for themselves with influencer marketing in different regions. Thus, the Afreeca TV is suitable for gaming brands that are launching in Asia, and for launching in Tire-1, in addition to Kick, you can consider global platforms YouTube Live or Twitch. These are just a few of the streaming services our influencer agency collaborates with.

Cross-Platform Integration:
Extending campaigns to platforms like Twitch and YouTube

5/5

Creators are increasingly falling into the traps of scammers. As a result, they have become cautious of brands and agencies that offer cooperation. This has become an obstacle for gaming brands, but not for our influencer marketing agency. HypeFactory, influencer marketing agency, knows how to win over an influencer, negotiate mutually beneficial terms of cooperation and launch on Kick even in the short time without losing quality. Also, our influencer agency has its own roster of content creators who remain loyal to our agency and are ready to launch with influencer for your brand at any time on Kick.

Influencer Campaign Management:
Building partnerships with top Kick influencers

1/5

Almost 92% of people trust reviews and social media posts from others more than traditional advertisements. That’s what makes UGC (user generated content) content extremely powerful in winning audience attention and loyalty. HypeFactory, influencer marketing agency, partners with UGC-creators that know how to make the audience speak about your brand providing a massive blast of UGC aka mentions from users. This type of content makes people trust your brand more, and convert Kick audience into brand advocates and regular customers.

Content Creation & UGC:
Developing live-stream and social media content

2/5

HypeFactory, digital marketing agency, selects influencers using proprietary AI, which contains over 80 million creators. The AI analyzes Kick streamers using 55 metrics, including self-developed ones – Fraud Activity Detection, Audience Quality Score, and Channel Quality Score. This makes influencer marketing results more predictable and enables you to select influencers strategically to optimize the ROI of the advertising campaign on Kick.

Campaign Strategy and Analytics:
Data-driven strategies for audience engagement and ROI

3/5

Kick influencer marketing campaigns are providing organic buzz and delivering key messages in authentic manner, while paid advertising on Kick is amplifying your reach and providing visibility among target audience. A combination of organic content from influencers and paid advertising ensures that your message on Kick is delivered and seen by the right audience. In addition, some channels prioritize brand content promotion, which is invested in paid promotion within the platform.

Paid Advertising:
Leveraging Kick’s ad platform for targeted promotions

4/5

Launching several live streamings at once increases audience reach and reduces the risk of dependence on Kick.Cross-platform placement is especially relevant for brands that go global and make a name for themselves with influencer marketing in different regions. Thus, the Afreeca TV is suitable for gaming brands that are launching in Asia, and for launching in Tire-1, in addition to Kick, you can consider global platforms YouTube Live or Twitch. These are just a few of the streaming services our influencer agency collaborates with.

Cross-Platform Integration:
Extending campaigns to platforms like Twitch and YouTube

5/5

Get in touch

Gaming

IRLFPS / Shooter

Music

Action / Adventure

Custom approaches tailored to each industry’s needs

Video Games / Accessories

News

Our marketing agency doesn’t work in an all-size-fit approach. We know that niche has its peculiarities that need to be taken into account. HypeFactory agency team analyses your niche and competitors before crafting influencer marketing strategy on Kick.

Initially, live steaming platform Kick was created loyal to gambling content. Now the following categories are also in the top:

Industries Served

Success Stories Highlighting Engagement Metrics and Audience Growth

Depositors increase and positive ROI;
CoP up to $500.

Global Gaming Company came to our marketing agency to launch campaign on Kick with 2 goals in mind:

Slots&Casino;
Multi Gaming;
Entertainment (Reactions).

Categories:

2 hour stream on Kick;
QR-code + clickable tracking link pinned in the chatbot + banner with clickable download link in channel’s description;
Counter Widget during the ad part.

Formats:

This launch was a total success for clients of our digital marketing agency, and made it stand out in a crowded market due to the large number of content creators, non-standard choice of categories, and creative mechanics that made the game easily accessible for users.

Male 25+

TA:

17

Influencers:

The US

GEO:

More cases

Testimonials From Satisfied Clients

Anton Kvashnevskiy
Head of Business Development & Ads Monetization, Nexters

This vendor has one of the best expertise and teams on the market. The company is happy with the results of their engagement with HypeFactory. The team's workflow has been great; they communicate regularly with the client via Telegram and facilitate several meetings per week. Their resources are highly professional, and the firm cites no areas for improvement.

Dimitris Mavromatis
Growth Marketing Manager, FunPlus

I was really happy with the performance and professionalism of HypeFactory and the amazing team behind them. HypeFactory delivered measurable data via a mobile measurement partner, providing the client with insights about the campaign's views, reach, and engagements. Their team was detail-oriented, engaged, and on time. They also ensured clear communication via email, messaging apps, and virtual meetings.

Growth Mktg & Analytics Team Lead, Gaming Service Provider

The agency prepared a media plan with a list of influencers, their rates, and other metrics to help us decide.HypeFactory launched the influencer marketing campaign, though not all content creators had the impact the client expected. Nevertheless, the client was impressed by the vendor's expertise in influencer marketing and the tools they used to analyze the creator's sources, traffic, and audience.

Insights on Live-Streaming Trends

Resources

AR and VR technologies—branded masks, 360° event broadcasting, and other visual effects—offer new ways to interact with content, add sparkle to ordinary content, and create immersive experiences for the Kick audience.

Guides for Creating Compelling Kick Influencer Campaigns

Resources

You can't just pick a Kick streamer by guessing. It's important to check them against key metrics, such as Fraud activity, compare the percentage of your target audience among their followers, and analyze how well the influencer's content aligns with the aesthetics and big idea of your brand. You can easily do this with AI tool of our marketing agency.

Check our library for more insightful and practical materials for your influencer marketing success

Library

Tips on Maximizing ROI Through Kick Influencer Marketing

Resources

Choose the right influencer that resonates with your target audience on Kick. This is what will increase your engagement and conversions, leading to higher ROI. The number of followers means nothing, while the influencer's audience demographics, engagement metrics, and audience interests mean everything.

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FAQ

Kick attracts both large and medium and small influencers, who are followed by an audience from all over the world. The main core audience are men 18-34 from English-speaking countries. Kick is a fast-growing streaming that is spreading its influence to other regions of the world. Our agency expects that Kick will soon become a serious competitor to Twitch and other famous platforms.