Creators are increasingly falling into the traps of scammers. As a result, they have become cautious of brands and agencies that offer cooperation. This has become an obstacle for gaming brands, but not for our influencer marketing agency. HypeFactory, influencer marketing agency, knows how to win over an influencer, negotiate mutually beneficial terms of cooperation and launch on Kick even in the short time without losing quality. Also, our influencer agency has its own roster of content creators who remain loyal to our agency and are ready to launch with influencer for your brand at any time on Kick.
Influencer Campaign Management:
Building partnerships with top Kick influencers
Almost
92% of people trust reviews and social media posts from others more than traditional advertisements. That’s what makes UGC (user generated content) content extremely powerful in winning audience attention and loyalty. HypeFactory, influencer marketing agency, partners with UGC-creators that know how to make the audience speak about your brand providing a massive blast of UGC aka mentions from users. This type of content makes people trust your brand more, and convert Kick audience into brand advocates and regular customers.
Content Creation & UGC:
Developing live-stream and social media content
HypeFactory, digital marketing agency, selects influencers using proprietary AI, which contains over 80 million creators. The AI analyzes Kick streamers using 55 metrics, including self-developed ones – Fraud Activity Detection, Audience Quality Score, and Channel Quality Score. This makes influencer marketing results more predictable and enables you to select influencers strategically to optimize the ROI of the advertising campaign on Kick.
Campaign Strategy and Analytics:
Data-driven strategies for audience engagement and ROI
Kick influencer marketing campaigns are providing organic buzz and delivering key messages in authentic manner, while paid advertising on Kick is amplifying your reach and providing visibility among target audience. A combination of organic content from influencers and paid advertising ensures that your message on Kick is delivered and seen by the right audience. In addition, some channels prioritize brand content promotion, which is invested in paid promotion within the platform.
Paid Advertising:
Leveraging Kick’s ad platform for targeted promotions
Launching several live streamings at once increases audience reach and reduces the risk of dependence on Kick.Cross-platform placement is especially relevant for brands that go global and make a name for themselves with influencer marketing in different regions. Thus, the Afreeca TV is suitable for gaming brands that are launching in Asia, and for launching in Tire-1, in addition to Kick, you can consider global platforms YouTube Live or Twitch. These are just a few of the streaming services our influencer agency collaborates with.
Cross-Platform Integration:
Extending campaigns to platforms like Twitch and YouTube