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About Our Kick Influencer Marketing Agency
We’re HypeFactory, a global influencer marketing agency with proprietary AI tool for influencer discovery. Our agency knows how to make your audience stop scrolling and draw attention to your brand with Kick live streaming platform. Live streaming is an innovative and attention grabbing instrument. With 8.5 billion hours of live streaming content watched in 2024, this industry is rushing on at full speed, setting new records and trends.
Overview of Kick as a Live Streaming Platform
Kick is a new gaming live streaming platform launched in January 2023. The platform is designed to give gaming streamers better payouts with far less restrictions on content.
Now Kick boasts around 80 million monthly visits, and stays popular in Tier-1 regions, especially in English-speaking countries, with the US having the largest share of visits–54%.
Kick audiences are primarily men (83.5%) interested in content related to games, news, and video games consoles and accessories.
Content on Kick is less regulated compared to other live streaming platforms.
Introduction to The Agency’s Specialization in Influencer Marketing on Kick
Since 2017, our influencer agency has been launching campaigns with influencers, and on Kick since it was founded in 2022, tapping into the power of influencer marketing and driving business results for our clients. In portfolio of our agency, more than 1000 launches and 12.4 billion views in total. Most of them were executed through live streaming, including Kick.
Our Mission and Vision
About Us
Since 2017, our influencer agency has been launching campaigns with influencers, and on Kick since it was founded in 2022, tapping into the power of influencer marketing and driving business results for our clients. In portfolio of our agency, more than 1000 launches and 12.4 billion views in total. Most of them were executed through live streaming, including Kick.
HypeFactory agency speaks 15 languages.
HypeFactory agency has experience in launching influencer marketing campaigns around the globe – from the US to South Korea.
HypeFactory agency has its own AI-tool for influencer discovery.
HypeFactory agency is transparent and result-oriented.
HypeFactory agency knows all about latest trends and live streaming algorithms.
HypeFactory agency dives deep into your goals to craft personalized influencer marketing strategies that drive marketing and business growth.
Overview of The Team and Expertise in Live Streaming and Influencer Marketing
About Us
Our agency is located around the globe. That’s why our agency team knows all the cultural and language nuances in all regions, and uses it skillfully while integrating your messages into influencer marketing campaigns for you.
Live streaming and gaming are personal and professional passions of our agency. That’s why our agency knows all the ins and out of this industry, and easily applies this into the influencer marketing campaigns on Kick for you.
Live streaming and gaming are personal and professional passions of our agency. That’s why our agency knows all the ins and out of this industry, and easily applies this into the influencer marketing campaigns on Kick for you.
Unique Advantages of Partnering With a Kick-Specific Marketing Agency
Why Choose Our Agency
Not every influencer marketing agency is suitable for launching influencer marketing campaigns if there is no previous experience with the Kick. Why it is important to choose an agency that specializes in working with this platform:
1
Each live streaming channel has unique content features that only agency closely collaborating with services like Kick can leverage on a full scale.
Understanding The Algorithms
2
Thanks to the extensive experience of our influencer agency with campaigns on the Kick, our agency has learned proven top performing creators who deliver maximum value to you.
Established Relationships With Creators
3
To engage and retain the audience's attention in real time, you need a deep approach to content development and understanding the needs of people. An influencer marketing agency with experience in developing content for live streaming services including Kick should be trusted more.
Ability to Hold The Audience's Attention
4
Launching gaming campaigns with influencer on Kick is time consuming, especially if you are launching in a region with a different time zone from yours. Our influencer agency managers are always in touch with the influencer to assist with content ideas and monitor the launch on Kick while you can focus on scaling other areas of your business.
Involvement 24/7
1
Each live streaming channel has unique content features that only agency closely collaborating with services like Kick can leverage on a full scale.
Understanding The Algorithms
2
Thanks to the extensive experience of our influencer agency with campaigns on the Kick, our agency has learned proven top performing creators who deliver maximum value to you.
Established Relationships With Creators
3
To engage and retain the audience's attention in real time, you need a deep approach to content development and understanding the needs of people. An influencer marketing agency with experience in developing content for live streaming services including Kick should be trusted more.
Ability to Hold The Audience's Attention
4
Launching gaming campaigns with influencer on Kick is time consuming, especially if you are launching in a region with a different time zone from yours. Our influencer agency managers are always in touch with the influencer to assist with content ideas and monitor the launch on Kick while you can focus on scaling other areas of your business.
Involvement 24/7
How The Agency Helps Brands Achieve Success on Kick Through Tailored Strategies
Why Choose Our Agency
The goal of our influencer marketing agency is to lead your brand to marketing and business success tapping into the power of Kick. How do HypeFactory agency does it:
1
Before launching a Kick campaigns, our agency dives into your goals in detail to help your business stand out from the competitors on Kick and achieve business success.
Dive Deep Into Your Goals
2
At our influencer marketing agency, we use AI, which contains more than 80 million creators in the database. It analyzes the content of each influencer on Kick by 55 metrics, and a team of experts finalizes the selection, leaving only those whose content and values match the brand.
The Right Selection of Content Creators
3
Our influencer agency collects data on your past influencer marketing launches to draw conclusions about what works well and improve this approach in future campaigns on Kick.
Analysis of Previous Launches
4
HypeFactory influencer marketing agency monitors trends on Kick and what your gaming brand's competitors are doing to understand what is interesting to the audience now
Market and Competitors Analysis
5
To stand out from the competition on Kick, our influencer agency creates personalized creative ideas that align with your values and conveys your brand messages in a creative and fresh perspective.
Creative Service
1
Before launching a Kick campaigns, our agency dives into your goals in detail to help your business stand out from the competitors on Kick and achieve business success.
Dive Deep Into Your Goals
2
At our influencer marketing agency, we use AI, which contains more than 80 million creators in the database. It analyzes the content of each influencer on Kick by 55 metrics, and a team of experts finalizes the selection, leaving only those whose content and values match the brand.
The Right Selection of Content Creators
3
Our influencer agency collects data on your past influencer marketing launches to draw conclusions about what works well and improve this approach in future campaigns on Kick.
Analysis of Previous Launches
4
HypeFactory influencer marketing agency monitors trends on Kick and what your gaming brand's competitors are doing to understand what is interesting to the audience now
Market and Competitors Analysis
5
To stand out from the competition on Kick, our influencer agency creates personalized creative ideas that align with your values and conveys your brand messages in a creative and fresh perspective.
Creative Service
Services
Creators are increasingly falling into the traps of scammers. As a result, they have become cautious of brands and agencies that offer cooperation. This has become an obstacle for gaming brands, but not for our influencer marketing agency. HypeFactory, influencer marketing agency, knows how to win over an influencer, negotiate mutually beneficial terms of cooperation and launch on Kick even in the short time without losing quality. Also, our influencer agency has its own roster of content creators who remain loyal to our agency and are ready to launch with influencer for your brand at any time on Kick.
Influencer Campaign Management:
Building partnerships with top Kick influencers
Building partnerships with top Kick influencers
1/5
Almost 92% of people trust reviews and social media posts from others more than traditional advertisements. That’s what makes UGC (user generated content) content extremely powerful in winning audience attention and loyalty. HypeFactory, influencer marketing agency, partners with UGC-creators that know how to make the audience speak about your brand providing a massive blast of UGC aka mentions from users. This type of content makes people trust your brand more, and convert Kick audience into brand advocates and regular customers.
Content Creation & UGC:
Developing live-stream and social media content
Developing live-stream and social media content
2/5
HypeFactory, digital marketing agency, selects influencers using proprietary AI, which contains over 80 million creators. The AI analyzes Kick streamers using 55 metrics, including self-developed ones – Fraud Activity Detection, Audience Quality Score, and Channel Quality Score. This makes influencer marketing results more predictable and enables you to select influencers strategically to optimize the ROI of the advertising campaign on Kick.
Campaign Strategy and Analytics:
Data-driven strategies for audience engagement and ROI
Data-driven strategies for audience engagement and ROI
3/5
Kick influencer marketing campaigns are providing organic buzz and delivering key messages in authentic manner, while paid advertising on Kick is amplifying your reach and providing visibility among target audience. A combination of organic content from influencers and paid advertising ensures that your message on Kick is delivered and seen by the right audience. In addition, some channels prioritize brand content promotion, which is invested in paid promotion within the platform.
Paid Advertising:
Leveraging Kick’s ad platform for targeted promotions
Leveraging Kick’s ad platform for targeted promotions
4/5
Launching several live streamings at once increases audience reach and reduces the risk of dependence on Kick.Cross-platform placement is especially relevant for brands that go global and make a name for themselves with influencer marketing in different regions. Thus, the Afreeca TV is suitable for gaming brands that are launching in Asia, and for launching in Tire-1, in addition to Kick, you can consider global platforms YouTube Live or Twitch. These are just a few of the streaming services our influencer agency collaborates with.
Cross-Platform Integration:
Extending campaigns to platforms like Twitch and YouTube
Extending campaigns to platforms like Twitch and YouTube
5/5
Creators are increasingly falling into the traps of scammers. As a result, they have become cautious of brands and agencies that offer cooperation. This has become an obstacle for gaming brands, but not for our influencer marketing agency. HypeFactory, influencer marketing agency, knows how to win over an influencer, negotiate mutually beneficial terms of cooperation and launch on Kick even in the short time without losing quality. Also, our influencer agency has its own roster of content creators who remain loyal to our agency and are ready to launch with influencer for your brand at any time on Kick.
Influencer Campaign Management:
Building partnerships with top Kick influencers
Building partnerships with top Kick influencers
1/5
Almost 92% of people trust reviews and social media posts from others more than traditional advertisements. That’s what makes UGC (user generated content) content extremely powerful in winning audience attention and loyalty. HypeFactory, influencer marketing agency, partners with UGC-creators that know how to make the audience speak about your brand providing a massive blast of UGC aka mentions from users. This type of content makes people trust your brand more, and convert Kick audience into brand advocates and regular customers.
Content Creation & UGC:
Developing live-stream and social media content
Developing live-stream and social media content
2/5
HypeFactory, digital marketing agency, selects influencers using proprietary AI, which contains over 80 million creators. The AI analyzes Kick streamers using 55 metrics, including self-developed ones – Fraud Activity Detection, Audience Quality Score, and Channel Quality Score. This makes influencer marketing results more predictable and enables you to select influencers strategically to optimize the ROI of the advertising campaign on Kick.
Campaign Strategy and Analytics:
Data-driven strategies for audience engagement and ROI
Data-driven strategies for audience engagement and ROI
3/5
Kick influencer marketing campaigns are providing organic buzz and delivering key messages in authentic manner, while paid advertising on Kick is amplifying your reach and providing visibility among target audience. A combination of organic content from influencers and paid advertising ensures that your message on Kick is delivered and seen by the right audience. In addition, some channels prioritize brand content promotion, which is invested in paid promotion within the platform.
Paid Advertising:
Leveraging Kick’s ad platform for targeted promotions
Leveraging Kick’s ad platform for targeted promotions
4/5
Launching several live streamings at once increases audience reach and reduces the risk of dependence on Kick.Cross-platform placement is especially relevant for brands that go global and make a name for themselves with influencer marketing in different regions. Thus, the Afreeca TV is suitable for gaming brands that are launching in Asia, and for launching in Tire-1, in addition to Kick, you can consider global platforms YouTube Live or Twitch. These are just a few of the streaming services our influencer agency collaborates with.
Cross-Platform Integration:
Extending campaigns to platforms like Twitch and YouTube
Extending campaigns to platforms like Twitch and YouTube
5/5
Gaming
IRLFPS / Shooter
Music
Action / Adventure
Custom approaches tailored to each industry’s needs
Video Games / Accessories
News
Our marketing agency doesn’t work in an all-size-fit approach. We know that niche has its peculiarities that need to be taken into account. HypeFactory agency team analyses your niche and competitors before crafting influencer marketing strategy on Kick.
Initially, live steaming platform Kick was created loyal to gambling content. Now the following categories are also in the top:
Industries Served
Success Stories Highlighting Engagement Metrics and Audience Growth
Depositors increase and positive ROI;
CoP up to $500.
CoP up to $500.
Global Gaming Company came to our marketing agency to launch campaign on Kick with 2 goals in mind:
Slots&Casino;
Multi Gaming;
Entertainment (Reactions).
Multi Gaming;
Entertainment (Reactions).
Categories:
2 hour stream on Kick;
QR-code + clickable tracking link pinned in the chatbot + banner with clickable download link in channel’s description;
Counter Widget during the ad part.
QR-code + clickable tracking link pinned in the chatbot + banner with clickable download link in channel’s description;
Counter Widget during the ad part.
Formats:
This launch was a total success for clients of our digital marketing agency, and made it stand out in a crowded market due to the large number of content creators, non-standard choice of categories, and creative mechanics that made the game easily accessible for users.
Male 25+
TA:
17
Influencers:
The US
GEO:
Testimonials From Satisfied Clients
Anton Kvashnevskiy
Head of Business Development & Ads Monetization, Nexters
Head of Business Development & Ads Monetization, Nexters
This vendor has one of the best expertise and teams on the market. The company is happy with the results of their engagement with HypeFactory. The team's workflow has been great; they communicate regularly with the client via Telegram and facilitate several meetings per week. Their resources are highly professional, and the firm cites no areas for improvement.
Dimitris Mavromatis
Growth Marketing Manager, FunPlus
Growth Marketing Manager, FunPlus
I was really happy with the performance and professionalism of HypeFactory and the amazing team behind them. HypeFactory delivered measurable data via a mobile measurement partner, providing the client with insights about the campaign's views, reach, and engagements. Their team was detail-oriented, engaged, and on time. They also ensured clear communication via email, messaging apps, and virtual meetings.
Growth Mktg & Analytics Team Lead, Gaming Service Provider
The agency prepared a media plan with a list of influencers, their rates, and other metrics to help us decide.HypeFactory launched the influencer marketing campaign, though not all content creators had the impact the client expected. Nevertheless, the client was impressed by the vendor's expertise in influencer marketing and the tools they used to analyze the creator's sources, traffic, and audience.
Insights on Live-Streaming Trends
Resources
AR and VR technologies—branded masks, 360° event broadcasting, and other visual effects—offer new ways to interact with content, add sparkle to ordinary content, and create immersive experiences for the Kick audience.
Automatically generated subtitles, chatbots, video editing, audience analysis—these are the tasks that modern AI can handle. This technology automates content production processes that used to take hours and were a language barrier.
Merging the online and offline worlds has become the main trend of the post-pandemic world. Brands and major festivals often broadcast offline events online for people on the other side of the world. Live streaming is a win-win opportunity for those who want to grow a global brand, but at the same time build an authentic connection with the audience.
This is not just a trend, but an immortal classic. A real-time review of a product or service from influencer has become a hallmark on Kick because it shows the product or service in action and conveys the streamer's genuine emotions from interacting with it.
Guides for Creating Compelling Kick Influencer Campaigns
Resources
You can't just pick a Kick streamer by guessing. It's important to check them against key metrics, such as Fraud activity, compare the percentage of your target audience among their followers, and analyze how well the influencer's content aligns with the aesthetics and big idea of your brand. You can easily do this with AI tool of our marketing agency.
Your audience's interests are broad and definitely not limited to gaming niche. Study your audience in detail - what they watch, what they talk about, what they do in their free time. Perhaps it would be useful for your brand to test launches in related niches on Kick where your audience spends time.
To stand out in the crowd, be eye-catching and distinctive with your message. As an agency, we constantly experiment with content ideas and formats. Just remember about the cultural context of the audience in the geography where you’re launching your Kick campaigns for gaming brand.
To expand your audience reach and help algorithms promote brand content, paid promotions come to the rescue. Proper traffic setup will strengthen your presence on the Kick and increase ROI.
Check our library for more insightful and practical materials for your influencer marketing success
Tips on Maximizing ROI Through Kick Influencer Marketing
Resources
Choose the right influencer that resonates with your target audience on Kick. This is what will increase your engagement and conversions, leading to higher ROI. The number of followers means nothing, while the influencer's audience demographics, engagement metrics, and audience interests mean everything.
People are sensitive to promotional content. Instead our marketing agency recommend to pay attention to genuine endorsements, authentic storytelling, and influencers that align with your brand’s values. With the help of influencers who share your values, you will deliver your message natively and organically, which will positively impact ROI.
People listen to people. Find the right UGC creator on Kick and start a chain of stories about your brand on behalf of other users, which will become social proof of the quality of your brand. Having gained trust among consumers, it will be easier to expand your reach, increase engagement and, as a result, improve ROI.
Widgets, banners, live online events, interviews with experts, game reviews–test and choose the optimal format to deliver your message across the audience on Kick. It is important to integrate influencer marketing at every stage of the funnel, choosing a tool for each stage to maximize ROI at each stage of sales.
FAQ
Kick attracts both large and medium and small influencers, who are followed by an audience from all over the world. The main core audience are men 18-34 from English-speaking countries. Kick is a fast-growing streaming that is spreading its influence to other regions of the world. Our agency expects that Kick will soon become a serious competitor to Twitch and other famous platforms.
Clearly understand the portrait of your target audience. What are they interested in, where do they spend their time, what influencers do they watch? Kick is more likely to be suitable for a gaming brand, but this does not mean that the platform is completely unacceptable for brands from other categories. Today, streaming is appropriate for demonstrating a computer game and for tasting drinks from a restaurant in real time.
Influencer marketing agency that specializes on Kick has an extensive experience in launches with this live streaming platform. Our agency has a deep understanding of algorithms, content potential and effective tactics that HypeFactory agency applies in practice to drive business growth.