Our Exclusive Library

In 2025, it’s not flashy trailers or banner ads that influence gamers — it’s the creators they trust. Today’s players are more likely to discover and engage with games through streamers, short-form video stars, and content creators than through traditional marketing. Influencers now play a pivotal role in driving game discovery, building communities, and sustaining long-term player engagement.

In this research, HypeAuditor together with HypeFactory shares actionable insights into the evolving landscape of influencer marketing and dives deeper into:

• The key platforms and content formats driving engagement;
• The metrics that truly matter for evaluating campaign success;
• The common challenges brands and agencies face when scaling influencer marketing efforts.

In 2025, it’s not flashy trailers or banner ads that influence gamers—it’s the creators they trust. Today’s players are more likely to discover and engage with games through streamers, short-form video stars, and content creators than through traditional marketing. Influencers now play a pivotal role in driving game discovery, building communities, and sustaining long-term player engagement.

In this e-book, we'll show you how to avoid the most common misconceptions about influencer marketing, outperform competitors, and maximize your budget. Even if you've already worked with influencer marketing before, you might find out that you, too, have been trapped in some misbeliefs that slow down your growth. It's time to break free!

We are already seeing how technology, audience preferences, and approaches to content creation are transforming the field of influencer marketing. In 2025, influencer marketing will become even more applicable for different niches, as well as creative and technologically advanced. In this paper, we have collected key trends that will help you stay one step ahead in the new year.

This guide will help you to align your product line with the visual trends, inspire new content ideas, and make it more visible for a modern and influential audience. Let’s make this shopping and holiday season more visually savvy.

This e-book outlines a seven-step strategy to achieve global brand success through influencer marketing. It covers identifying the right geo & influencers, leveraging data-driven insights, creating compelling content, ensuring authenticity, and optimizing campaign performance. Download the material now and let the whole world know about your brand!

Brands can get real value from influencer marketing if they know how to track ROI, but according to statistics only 67% of brands measure the ROI of their influencer campaigns. Read this guide and learn what metrics you should be monitoring to measure the ROI of your influencer marketing efforts.

In today's digital world, influencer marketing is a key tool for boosting brand visibility and driving results. Choosing the right influencer can be challenging. Use our 55-point checklist to make the best choice with ease. Download now and refine your approach.

Gaming content creators aren't just influencers—they're community builders, trendsetters, and vital bridges between gamers and developers. Dive into our report to uncover what drives these creators, their top concerns, and what they prioritize most.