Stats show that marketers spend on
social 20 hours or more per week. And no, they don't look for memes to make their colleagues laugh. LinkedIn and Twitter are tested as working media tools which help to complete business tasks.
Marketing in collaboration with an influencer looks big for marketers themselves: in a research made by prominent Influencer Marketing Hub
92% of respondents agree it's effective.
Target audience for B2C is customers, average people who follow popular persons on Instagram, TikTok, and whatever else. For B2B it's different: we talk about decision-makers from corporations who seek useful information and professional connections via social media like LinkedIn.
There is usually a group of such B2B decision-makers consisting of 6 to 10 persons. Each of them has the very own sources of information, favorite media recourses, vision of business processes and social activities.
That means you should choose a intelligible language to speak to each one. Experts in HypeFactory
can find a way to reach huge variety of businesses all over the world.