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Technologies
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Contact us

Get results with influencer marketing

Performance marketing
with HypeFactory

We're here to help you get tangible results from your marketing, meet KPIs, and reach your target audience.
Take a balanced approach to influencer marketing.
Combine influencers
Make sure that you are on track and focus on ROI.
Forecast performance
Scale campaigns
Grow faster by allocating budget to top-performing categories.
Maximize results
Get better results
by launching test campaigns.
Increase organic traffic
Partner with those influencers who get the best results.
Partner with those influencers who get the best results.
Increase organic traffic
Grow faster by allocating budget to top-performing categories.
Scale campaigns
Forecast performance
Make sure that you are on track and focus on ROI.
Combine influencers
Take a balanced approach to influencer marketing.
Get better results
by launching test campaigns.
Maximize results
Scale campaigns
Grow faster by allocating budget to top-performing categories.
Get better results
by launching test campaigns.
Maximize results
Partner with those influencers who get the best results.
Increase organic traffic
Take a balanced approach
to influencer marketing.
Combine influencers
Make sure that you are on track and focus on ROI.
Forecast performance

Finding the Best Influencers

HypeFactory uses comprehensive and accurate data to identify influencers best suited for your marketing campaign. We measure Audience Quality Scores, Channel Quality Scores, and many other metrics.
Engagement rates
Authenticity of comments
Fraudulent behavior
Audience type
The potential ROI
for each influencer
Total followers/
subscribers
Maximize your performance and budget
We do our best to maximize your budget. Before focusing on any specific channel or category, we first launch a test campaign to check which of our top-performing influencers will deliver the best results.
Scale campaigns for better results
After launching a test campaign, we analyze the results and allocate 60% of the budget to the best-performing categories from the test campaign. The remaining 40% is allocated to another test. This way, we make sure that your campaign delivers a high ROI.
Increase organic traffic by up to 15 times
We don't stop on two test campaigns. After determining the winning categories and influencers during the first two flights, we launch the final third flight. Based on the data from previous tests, we increase the number of influencers by two or three times. This leads to a significant increase in organic traffic.
Combine influencers from different tiers
Although micro-influencers have high engagement rates, they can't reach many potential customers. That's why we support every campaign with 20% of micro-influencers and 80% of medium- and macro-influencers.
Get serious about numbers
Influencer marketing is both—an art and science. We forecast results for every single campaign that we launch. After the campaign is finished, we compare the forecasted and actual numbers to refine our strategy and help you get the most of every dollar invested.

Platforms

HypeFactory has created and launched hundreds of successful campaigns globally. We work with different brands and industries across Instagram, YouTube, TikTok and Twitch.
We know the ins and outs of every channel and focus on delivering tangible results for your business. Our team has strong experience in working with performance data and stays on top of the latest social media trends.
Instagram
YouTube
TikTok
Twitch
Instagram
01.
02.
03.
There are over 1 billion active monthly Instagram users.
The number of brand-sponsored influencer posts on Instagram reached 6.12 million in 2020.
Individual promo codes
Individual promo codes
Inspiring Stories
Inspiring Stories
Colorful images
Colorful images
Interactive swipe-up links
Interactive swipe-up links
Instagram influencer marketing formats
Our team is highly experienced in Paid Social and also works with different content formats to make sure that your message stands out on the dynamic Instagram feed.
Instagram is focused on short-form content which makes it a great channel to grab the audience's attention.
We know what makes Instagram users tick and how to introduce and promote your product and services to the target audience. Instagram is a visual-centered platform. To motivate users to engage with your brand, we create eye-catching content tailored to your marketing goals and brand identity.
Colorful images
Inspiring Stories
Interactive swipe-up links
Individual promo codes
YouTube
01.
02.
03.
It is a go-to channel to showcase your product features in more detail. An average user spends 41.9 minutes on YouTube daily.
It has a thriving gaming community: in 2020 users watched 100 billion hours of gaming.
Sponsored
videos
Sponsored
videos
Product
placements
Product
placements
Brand integration
videos
Brand integration
videos
Game
reviews
Game
reviews
YouTube influencer marketing formats
At HypeFactory, we understand both art and science of YouTube advertising and create different types of content depending on your business needs:
70% of YouTube viewers bought from a brand after learning about this brand on YouTube.
There is a long list of YouTube ad specifics that performance marketers should know. Although it is one of the top destinations for advertisers, its advertising toolkit is not intuitive. At HypeFactory, we know what it takes to successfully market your product on this platform.

Being the second-most visited website in the world, YouTube provides a lot of possibilities to advertisers:
Pre-roll
ads
Pre-roll
ads
Brand integration videos
Product placements
Game reviews
Sponsored videos
Pre-roll ads
TikTok
01.
02.
03.
TikTok's engagement rates can reach up to 18% compared to YouTube's 1.63%.
52% of users find TikTok ads "fun and engaging".
In-feed videos
In-feed videos
Hashtag challenge
Hashtag challenge
Branded effects
Branded effects
TikTok influencer marketing formats
The TikTok world is changing extremely rapidly, but our team keeps their fingers on its unstable pulse and knows when it's time to jump on a new trend and whether this platform is a good fit for your brand.

We know how to make TikTok users talk about your product and how to track performance with individual links or promo codes.
In 2020, there was a 130% increase in sponsored posts on TikTok compared to 2019.
Although TikTok ad revenues are still way behind those of Instagram and YouTube, TikTok is making huge leaps forward and regularly introduces new advertising features:
Top View
Top View
Brand takeover
Brand takeover
Brand takeover
Brand takeover
Branded effects
In-feed videos
Top View
Twitch
01.
02.
03.
It is famous for its real-time interactions making it easier for influencers to build a meaningful connection with their audience.
Twitch is responsible for 70% of eSports viewing.
Twitch influencer marketing formats
Since this channel requires an individual approach, sometimes it stays under the marketing radar. At HypeFactory, we have been extensively working with Twitch and its features and know the ropes when it comes to creating ROI-focused campaigns for our clients.

For example, we introduced animated widgets that allow us to drive key performance indicators (KPIs) and keep users and streamers motivated. This technology helps us increase the engagement rate to up to 30%.
Twitch has a loyal community. According to the company's data, an average user spends 92 minutes per day on the platform.
While it has been a prime channel for reaching gamers and cyber athletes, Twitch is now also expanding into other domains. It is a powerful advertising platform:
SureStream
SureStream
Animated widgets
Animated widgets
Sponsored videos
Sponsored videos
Homepage headliner
Homepage headliner
Sponsored videos
Animated widgets
Game reviews
Homepage headliner
SureStream
We have closely worked with
Lovely Lor
124K subscribers
Jun
453K subscribers
錫蘭Ceylan
743K subscribers
유혜디 YooHyeDi
408K subscribers
isabelmarind
148K subscribers
Grizzy
1.33M subscribers
sureshraina3
20.2M subscribers
Ei Nerd
12.6M subscribers
CYRILmp4
4.77M subscribers

Ultra-Specific Metrics

HypeFactory uses not only basic social and demographic metrics. For assessment, we apply a wide range of unconventional parameters to find the right audience for you. We can predict the outcome before a campaign even starts.