Get results with influencer marketing

Brand awareness is crucial for any marketing effort. When working with influencers, you'll want to gauge how much potential exposure your brand can gain through its reach. Look at the following metrics to assess brand awareness:

Brand Awareness

The number of backlinks from the influencer's posts

Links to Your Website

05

Brand Mentions

01

How often does the influencer mention your brand?

Traffic to Your Site

04

The number of visitors driven to your website through the influencer's content

The number of new visits to your social media profiles or website

New Profile Visits

02

The increase in your social media follower count

New Followers

03

The cost incurred per engagement (likes, comments, shares, etc.)

Cost Per Engagement

06

Likes and Upvotes

01

The number of likes and upvotes on the influencer's content

Followers

04

The influencer's follower count and the growth in your follower base

The engagement and feedback received through comments on the influencer's posts

Comments

02

The extent to which the audience shares the influencer's content

Shares

03

The total number of unique views on the influencer's content

Reach/Impressions

05

Influencers can be an effective instrument in driving potential clients to your business. Use their authentic connections with followers and track results. Metrics to monitor

Lead Generation

Number of Leads

01

The number of potential customers generated through the influencer's efforts

The percentage of leads that convert into actual customers

Lead Conversion Rate

02

The cost associated with acquiring each lead

Cost Per Lead

03

Desired action that a brand aims to achieve from the influencer's audience. All meaningful actions contribute to the brand's goals and objectives, ultimately converting the influencer's audience into active participants in the brand's ecosystem. Metrics to monitor

Conversions

Click-Through Rate

01

The percentage of clicks on links in the influencer's content

Purchases

04

The number of purchases made using the influencer's promo code

The cost incurred per purchase

Cost Per Conversion

02

Include signing up for a newsletter or filling out a form

The Number of Target Actions on The Website

03

(if you had a unique promo code)

(if you had a unique promo code)

How to Calculate ROI of Your Campaign

If you made $10,000 and paid the influencer $5,000 for collaboration your ROI would be 200%

(Return ÷ Cost) × 100% = ROI%

The formula for ROI calculation is:

($10,000 ÷ $5,000) × 100% = 200%

HypeFactory has created and launched hundreds of successful campaigns globally. We work with different brands and industries across Instagram, YouTube, TikTok and Twitch.

We know the ins and outs of every channel and focus on delivering tangible results for your business. Our team has strong experience in working with performance data and stays on top of the latest social media trends.

Instagram

We know what makes Instagram users tick and how to introduce and promote your product and services to the target audience. Instagram is a visual-centered platform. To motivate users to engage with your brand, we create eye-catching content tailored to your marketing goals and brand identity.

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Instagram is focused on short-form content which makes it a great channel to grab the audience's attention.

There are over 1 billion active monthly Instagram users.

The number of brand-sponsored influencer posts on Instagram reached 6.12 million in 2020.

Individual promo codes

Inspiring Stories

Colorful images

Interactive swipe-up links

Instagram influencer marketing formats

Our team is highly experienced in Paid Social and also works with different content formats to make sure that your message stands out on the dynamic Instagram feed.

YouTube

There is a long list of YouTube ad specifics that performance marketers should know. Although it is one of the top destinations for advertisers, its advertising toolkit is not intuitive. At HypeFactory, we know what it takes to successfully market your product on this platform.

Being the second-most visited website in the world, YouTube provides a lot of possibilities to advertisers:

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70% of YouTube viewers bought from a brand after learning about this brand on YouTube.

It is a go-to channel to showcase your product features in more detail. An average user spends 41.9 minutes on YouTube daily.

It has a thriving gaming community: in 2020 users watched 100 billion hours of gaming.

Pre-roll
ads

Sponsored
videos

Product
placements

Brand integration
videos

Game
reviews

YouTube influencer marketing formats

At HypeFactory, we understand both art and science of YouTube advertising and create different types of content depending on your business needs:

Top View

TikTok

Although TikTok ad revenues are still way behind those of Instagram and YouTube, TikTok is making huge leaps forward and regularly introduces new advertising features:

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In 2020, there was a 130% increase in sponsored posts on TikTok compared to 2019.

TikTok's engagement rates can reach up to 18% compared to YouTube's 1.63%.

52% of users find TikTok ads "fun and engaging".

In-feed videos

Hashtag challenge

Branded effects

TikTok influencer marketing formats

Brand takeover

The TikTok world is changing extremely rapidly, but our team keeps their fingers on its unstable pulse and knows when it's time to jump on a new trend and whether this platform is a good fit for your brand.

We know how to make TikTok users talk about your product and how to track performance with individual links or promo codes.

Twitch influencer marketing formats

Since this channel requires an individual approach, sometimes it stays under the marketing radar. At HypeFactory, we have been extensively working with Twitch and its features and know the ropes when it comes to creating ROI-focused campaigns for our clients.

For example, we introduced animated widgets that allow us to drive key performance indicators (KPIs) and keep users and streamers motivated. This technology helps us increase the engagement rate to up to 30%.

Twitch

While it has been a prime channel for reaching gamers and cyber athletes, Twitch is now also expanding into other domains. It is a powerful advertising platform:

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Twitch has a loyal community. According to the company's data, an average user spends 92 minutes per day on the platform.

It is famous for its real-time interactions making it easier for influencers to build a meaningful connection with their audience.

Twitch is responsible for 70% of eSports viewing.

SureStream

Animated widgets

Sponsored videos

Homepage headliner

We provide you with the tools for creating a top-class experience for your audience and help you build an engaging community.

Here's what we can achieve together.

we can together

Increase engagement rates

We help you get noticed by the right audience. Our team will work together with you on your content to create a dynamic and eye-catching experience for your viewers.

Stand out from competitors

Let your audience participate in the live stream and nurture a closer connection with them. Keep your audience entertained with our collection of animated widgets.

Choose the best
animation widget

Whether you need a countdown or a celebration emoji, we've got you covered. Select the widget that fits the topic of your stream and channel. These animated widgets help improve the engagement rate and keep the attention of your audience. Accompanied by visual and sound effects, they're a powerful tool for motivating viewers to take a desired action. For example, to follow a link, scan a QR code, install your game, register for an event, and so on.

Let us handle the setup

We've launched thousands of streams with influencers of different sizes from all over the world. Let us handle the technical stuff while you focus on delivering the best content to your audience. We've developed a unique self-service platform to automate influencer marketing and make it easy to run simultaneous campaigns with thousands of influencers.

Bring life into your stream

Display and customize live alerts on your stream. It can be something as simple as greeting a new subscriber and giving them a few seconds of screen time.

Grow your audience quicker

HypeFactory finds high-quality channels and connects them with top brands. We prioritize content quality and engagement rates over some vanity metrics, like the number of subscribers.

We have closely worked with

HypeFactory uses not only basic social and demographic metrics. For assessment, we apply a wide range of unconventional parameters to find the right audience for you. We can predict the outcome before a campaign even starts.