LinkedIn
social network
+357 96 503707
Technologies
Blog
Performance
About us
Discord
Cases
Сareers
Press & Media
01.
02.
06.
03.
07.
04.
05.
Talent Management
08.
Twitter
09.
Consulting
LinkedIn
+357 96 503707
Discord
Technologies
Blog
Performance
About us
Cases
Сareers
Press & Media
01.
02.
06.
03.
07.
04.
05.
Talent Management
08.
Twitter
Consulting
09.
Influencer Marketing Agency Hype Factory
Contact us
EN
EN
中文 (中国)
中文 (中国)
ID
ID
Contact us
Influencer Marketing Agency Hype Factory

Get results with influencer marketing

We're here to help you get tangible results from your marketing, meet KPIs, and reach your target audience.

Performance marketing
with HypeFactory

Take a balanced approach to influencer marketing.
Combine influencers
Make sure that you are on track and focus on ROI.
Forecast performance
Partner with those influencers who get the best results.
Increase organic traffic
Grow faster by allocating budget to top-performing categories.
Scale campaigns
Get better results
by launching test campaigns.
Maximize results
Scale campaigns
Grow faster by allocating budget to top-performing categories.
Get better results
by launching test campaigns.
Maximize results
Partner with those influencers who get the best results.
Increase organic traffic
Take a balanced approach
to influencer marketing.
Combine influencers
Make sure that you are on track and focus on ROI.
Forecast performance

Finding the Best Influencers

HypeFactory uses comprehensive and accurate data to identify influencers best suited for your marketing campaign. We measure Audience Quality Scores, Channel Quality Scores, and many other metrics.
Engagement rates
Authenticity of comments
Fraudulent behavior
Audience type
The potential ROI
for each influencer
Total followers/ subscribers
New
Perfect Influencers:
Guide on How to Find Them
In today's digital world, influencer marketing is a key tool for boosting brand visibility and driving results. Choosing the right influencer can be challenging. Use our 55-point checklist to make the best choice with ease.

Download now and refine your approach.
We do our best to maximize your budget. Before focusing on any specific channel or category, we first launch a test campaign to check which of our top-performing influencers will deliver the best results.

How to Measure ROI of Influencer Marketing?

Brands can get real value if they know how to track ROI. However, according to statistics, only 67% of brands measure the ROI of their influencer campaigns. To measure the ROI of your campaigns we monitor 4 groups of metrics.
Brand awareness is crucial for any marketing effort. When working with influencers, you'll want to gauge how much potential exposure your brand can gain through its reach. Look at the following metrics to assess brand awareness:
Brand Awareness
The number of backlinks from the influencer's posts
Links to Your Website
05
Brand Mentions
01
How often does the influencer mention your brand?
Traffic to Your Site
04
The number of visitors driven to your website through the influencer's content
The number of new visits to your social media profiles or website
New Profile Visits
02
The increase in your social media follower count
New Followers
03
It reflects how well the influencer's audience responds to your product or service. Monitor it to get valuable insights about the success of your collaborations. Metrics to monitor
User Engagement
The cost incurred per engagement (likes, comments, shares, etc.)
Cost Per Engagement
06
Likes and Upvotes
01
The number of likes and upvotes on the influencer's content
Followers
04
The influencer's follower count and the growth in your follower base
The engagement and feedback received through comments on the influencer's posts
Comments
02
The extent to which the audience shares the influencer's content
Shares
03
The total number of unique views on the influencer's content
Reach/Impressions
05
Influencers can be an effective instrument in driving potential clients to your business. Use their authentic connections with followers and track results. Metrics to monitor
Lead Generation
Number of Leads
01
The number of potential customers generated through the influencer's efforts
The percentage of leads that convert into actual customers
Lead Conversion Rate
02
The cost associated with acquiring each lead
Cost Per Lead
03
Desired action that a brand aims to achieve from the influencer's audience. All meaningful actions contribute to the brand's goals and objectives, ultimately converting the influencer's audience into active participants in the brand's ecosystem. Metrics to monitor
Conversions
Click-Through Rate
01
The percentage of clicks on links in the influencer's content
Purchases
04
The number of purchases made using the influencer's promo code
The cost incurred per purchase
Cost Per Conversion
02
Include signing up for a newsletter or filling out a form
The Number of Target Actions on The Website
03
(if you had a unique promo code)
(if you had a unique promo code)
How to Calculate ROI of Your Campaign
If you made $10,000 and paid the influencer $5,000 for collaboration your ROI would be 200%
(Return ÷ Cost) × 100% = ROI%
The formula for ROI calculation is:
($10,000 ÷ $5,000) × 100% = 200%

Platforms

HypeFactory has created and launched hundreds of successful campaigns globally. We work with different brands and industries across Instagram, YouTube, TikTok and Twitch.
We know the ins and outs of every channel and focus on delivering tangible results for your business. Our team has strong experience in working with performance data and stays on top of the latest social media trends.
Instagram
01.
02.
03.
There are over 1 billion active monthly Instagram users.
The number of brand-sponsored influencer posts on Instagram reached 6.12 million in 2020.
Individual promo codes
Individual promo codes
Inspiring Stories
Inspiring Stories
Colorful images
Colorful images
Interactive swipe-up links
Interactive swipe-up links
Instagram influencer marketing formats
Our team is highly experienced in Paid Social and also works with different content formats to make sure that your message stands out on the dynamic Instagram feed.
Instagram is focused on short-form content which makes it a great channel to grab the audience's attention.
We know what makes Instagram users tick and how to introduce and promote your product and services to the target audience. Instagram is a visual-centered platform. To motivate users to engage with your brand, we create eye-catching content tailored to your marketing goals and brand identity.
Colorful images
Inspiring Stories
Interactive swipe-up links
Individual promo codes
YouTube
01.
02.
03.
It is a go-to channel to showcase your product features in more detail. An average user spends 41.9 minutes on YouTube daily.
It has a thriving gaming community: in 2020 users watched 100 billion hours of gaming.
Sponsored
videos
Sponsored
videos
Product
placements
Product
placements
Brand integration
videos
Brand integration
videos
Game
reviews
Game
reviews
YouTube influencer marketing formats
At HypeFactory, we understand both art and science of YouTube advertising and create different types of content depending on your business needs:
70% of YouTube viewers bought from a brand after learning about this brand on YouTube.
There is a long list of YouTube ad specifics that performance marketers should know. Although it is one of the top destinations for advertisers, its advertising toolkit is not intuitive. At HypeFactory, we know what it takes to successfully market your product on this platform.

Being the second-most visited website in the world, YouTube provides a lot of possibilities to advertisers:
Pre-roll
ads
Pre-roll
ads
Brand integration videos
Product placements
Game reviews
Sponsored videos
Pre-roll ads
In-feed videos
In-feed videos
Hashtag challenge
Hashtag challenge
Branded effects
Branded effects
TikTok influencer marketing formats
The TikTok world is changing extremely rapidly, but our team keeps their fingers on its unstable pulse and knows when it's time to jump on a new trend and whether this platform is a good fit for your brand.

We know how to make TikTok users talk about your product and how to track performance with individual links or promo codes.
Top View
Top View
Brand takeover
Brand takeover
52% of users find TikTok ads "fun and engaging".
TikTok's engagement rates can reach up to 18% compared to YouTube's 1.63%.
In 2020, there was a 130% increase in sponsored posts on TikTok compared to 2019.
03.
02.
01.
Although TikTok ad revenues are still way behind those of Instagram and YouTube, TikTok is making huge leaps forward and regularly introduces new advertising features:
TikTok
Brand takeover
Brand takeover
Branded effects
In-feed videos
Top View
Twitch influencer marketing formats
Since this channel requires an individual approach, sometimes it stays under the marketing radar. At HypeFactory, we have been extensively working with Twitch and its features and know the ropes when it comes to creating ROI-focused campaigns for our clients.

For example, we introduced animated widgets that allow us to drive key performance indicators (KPIs) and keep users and streamers motivated. This technology helps us increase the engagement rate to up to 30%.
SureStream
SureStream
Animated widgets
Animated widgets
Sponsored videos
Sponsored videos
Homepage headliner
Homepage headliner
Twitch is responsible for 70% of eSports viewing.
It is famous for its real-time interactions making it easier for influencers to build a meaningful connection with their audience.
Twitch has a loyal community. According to the company's data, an average user spends 92 minutes per day on the platform.
03.
02.
01.
While it has been a prime channel for reaching gamers and cyber athletes, Twitch is now also expanding into other domains. It is a powerful advertising platform:
Twitch
Sponsored videos
Animated widgets
Game reviews
Homepage headliner
SureStream

Power up your YouTube and Twitch streams

We provide you with the tools for creating a top-class experience for your audience and help you build an engaging community.

Here's what we can achieve together.