Each approach will only work effectively with some possible target audiences. As a result, the best period of the day to share Instagram reels will vary based on who you are trying to reach.
Instead, you should do the necessary research to determine when the best target demographic is most active engagement on the Internet. Investigate your target audience's location, age range, and interests to determine whether they are most likely to be online and receptive to your content. You can learn more about your target audience's routines by creating or refining buyer personas or surveying current and potential customers.
Insights, Instagram's built-in statistics feature, is useful for this very purpose. Insights are only available to paid users with a company or creator account. You may learn a lot about your followers by checking that out, including, among other things, the times of day on which they are most likely to be browsing Instagram. Instagram Insights is a topic for later in this tutorial.