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Influencer Marketing and Product Director
Dasha was one of the first to help major brands launch performance-driven campaigns with influencers all over the world, from Korea to America. With the talented team of influencer marketing managers she conducted extensive testing of various strategies, social platforms, and formats, ultimately proving that influencer marketing is a highly successful channel for advertisers.

Dasha possesses extensive expertise in collaborating with gaming developers. She fully immerses herself in the client's objectives and selects tailored performance solutions for each of them. Additionally, Dasha takes charge of developing an Influencer Relations Management Product for internal use, providing the team with all the necessary influencers data and streamlining campaign execution.

With Dasha,has emerged as a leader in launching performance campaigns with infomercials for game developers in more than 20 regions of the world. The team has acquired comprehensive knowledge of all available platforms and formats, while leveraging data-driven decisions to effectively achieve brands' marketing objectives.
Dasha Arzhanik
Materials by Dasha
22.08.23
Reel Success: Unveiling the Ultimate Instagram Reel Posting Schedule
16.08.23
Keeping Up With the Gram: Instagram Follower Tracker
26.07.23
Best Time to Post on Instagram: Unveiling the Secrets to Instagram Stardom
25.07.23
Best Time to Post on TikTok: Unleashing the Perfect Moment
15.07.23
Effective Influencer Management in Marketing Campaigns
13.07.23
Top LGBTQ+ Influencers Shaping the Digital Landscape
27.06.23
How to Grow Your Instagram Followers
10.06.23
Livestream Selling in Indonesia
29.05.23
Top China Platforms for Influence Marketing
4.05.23
Celebrity Livestream Sales in China
23.04.23
Influencer Marketing Strategies for Real Estate Business
10.04.23
Insurance Influencer Marketing
9.04.23
Influencer Audience Analysis
1.03.23
Instagram Influencer Marketing Agency
14.02.23
Super Bowl Advertising Effectiveness
23.11.22
Why You Should Start Using YouTube Shorts in Your Campaigns
14.11.22
Youtube Influencer Research
19.10.22
Influencer Marketing: An Effective Way to Promote Your eCommerce Business
19.07.22
4 Tips for an Effective Advertising Campaign with Influencers
Press and Mentions
How to Implement a Successful Influencer Marketing Campaign in Gaming
With billions of players around the world and with Metaverse gaining momentum, it feels like everyone is getting into the gaming industry. In early 2022, Microsoft announced its acquisition of Activision Blizzard, the company that developed Call of Duty, Word of Warcraft, Overwatch and many other games.
Influencer marketing in gaming: How to promote RPGs on Twitch
How to promote your RPG on Twitch with influencer marketing? When it comes to launching a successful influencer marketing campaign for a game, there are at least eight steps that you need to keep in mind.