Dasha Arzhanik

Dasha was among the first to help major brands launch performance-driven campaigns with influencers worldwide, from Korea to America. With a talented team, she tested various strategies, platforms, and formats, proving influencer marketing as a successful advertising channel.

Now as Product Director, Dasha uses her deep expertise in gaming to lead the development of innovative solutions tailored to client objectives. She is currently improving a tool that automates the process of influencer selection, streamlining campaign workflows and ensuring efficiency.

Under Dasha’s leadership, the team continues to excel in performance campaigns for game developers across 20+ regions, leveraging cutting-edge platforms, formats, and data-driven strategies to meet marketing goals.

Product Director

Materials by Dasha

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