YouTube content continues to rank higher than TikTok as the second-most famous software worldwide. It's a big ecosystem with a lot of tools that many businesses are already using. Therefore, YouTube's marketing split has already occurred. Shorts are a new format that can add to the brand's activity on the app, as they are entertaining, informative, and engaging. There are about 2.3 billion users who log in to the app at least once every month. YouTube Short's audience is more mature. YouTube has an extremely diverse demographics. 54% of YouTube's global users are men, but 46% of TikTok's users are men. Youtube's audience is older and mostly male, while other app's demographic is younger and mostly female. In addition, YouTube is still the second-most prominent platform in the world, ranking above others.
On TikTok, brand clients continue to be the primary focus, and brand clients are interested in reach and coverage. You can't even put a link to the product in the video's description because it doesn't have tools for performance campaigns yet (you need a budget and to talk to the specific team). For further information, you'll need to talk to the team. However, the product is still undergoing testing. Most marketers on YT sell digital products like games, VPNs, and e-commerce, and they need to optimize their traffic to reach the right people and get a good return on their investment. In this format, it is possible to include a link to a brief video in the description, which enhances CTR. This doesn't require getting in touch with the team or spending greater than $200,000 on it. So, if you want a younger audience and an interesting format, and your main goal is to get more people to know about your brand, you should use TikTok. You can use the platform if you need an older, male audience and your goal is performance.