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Best Time to Post on TikTok: Unleashing the Perfect Moment

TikTok stands out as an unusual social media platform. It invaded, colonized, and permanently altered the status quo. With over 834.3 million monthly active users, most companies want to see their marketing campaign be an overwhelming success. Every business owner wants to use innovative tools to promote their product in the most hilarious ways. But there's more to this than just putting up content if you want to crack the success code.

Although originality is essential, you also need to be aware of when the ideal moment is to upload to TikTok. When posted at optimal times, innovative videos attract the largest possible audience. However, it can take time to determine the optimal timing for posting on TikTok.
Content
What Is the Best Time to Post on TikTok
The constant availability of social media has made content consumption a necessity. People enjoy browsing their feeds for entertainment, whether videos, GIFs, or links to content. While content creation is essential, knowing when to connect with your audience is equally important. To determine when it is best to upload content to TikTok, consider the following two questions:
    Where Is Your Audience Located?
    When deciding when is the optimal moment to post to TikTok, knowing your audience is essential. Think about the make-up and tastes of your target market. Do they tend to be students, working professionals, or a combination? Where do they exist, worldwide or in a single area? Knowing what makes them tick can help you determine the best time to post. For example, 1 in 7 people in Thailand have downloaded the app. More than 200 million people use it in India, 700 million in China, and 94 million in the United States.

    The fact that your audience is spread around the globe will undoubtedly affect the frequency with which you post. When you should publish, your content is also affected by this. As a result of how time zones work, most of your content will be viewed during peak hours in a specific area.
      What Time Is Your Audience Awake?
      While this section appears more complicated, all it takes is knowledge of time zones to complete it. For instance, if you have a large following in India and Thailand, you need to account for a time difference of about one hour and thirty minutes of posting updates. Actually, with such a short time difference, your posting schedule will be fine. However, things change if you have sizable followings in places like the United States and Britain. An eight-hour time difference will necessitate some careful planning and scheduling of content. Unfortunately, there is no built-in scheduling option in TikTok. In addition, you can't schedule posts or publish them in advance by connecting your account to any existing social network management software. You'll need to plan your content to reach your audience in all the places they call home. It might turn out ugly. It'll be tough to keep up if your audience is spread over multiple time zones, but it's your best bet for now if you want to keep providing them with new material.
        Does the Best Time to Post on TikTok Matter
        Two signals are considered by the TikTok algorithm for choosing content for the FYP. The post must provide evidence of the user's familiarity with the site's content. And there has to be enough audience involvement to prove that people like it.

        In the second scenario, timing is of the essence. If you publish fresh content that your regular audience is most available, they are more likely to read it immediately. Then, the possibility of discovering that position on FYPs grows. Only put out perfect things. Timing is crucial, so wait to give too much away too soon.
          The Best Time to Post
          The optimal periods to upload content are between 3-6 at night on Tuesdays, 2-4 on Wednesdays, and 3-5 at night on Thursdays. Users are most active on the platform in the afternoons when attempting to satisfy their need for a midday dose of amusement. Higher app engagement is seen on Tuesdays and Thursdays from about noon to five o'clock in the afternoon.

          Understanding where and how social platforms and trends emerge, develop, and have an impact is crucial in a market where developments occur at a breakneck pace. Knowing how these factors and triggers function, you may proactively participate in social trends rather than just reacting to them.
            Best Times to Post on TikTok by Location
            The preceding statistics are only meaningful considering your time zone and the locations of your viewers. You should pay specific attention to publishing when visitors from different time zones would be online. Here, we have selected some countries with the most significant user populations in various time zones. Find out the best time to upload in every country, every day of the week below!
              Best Time to Post on TikTok
              (USA - Eastern Standard Time)
              • Monday: 6 am, 10 am, 11 pm
              • Tuesday: 2 am, 4 am, 9 am
              • Wednesday: 6 am, 8 am, 11 am
              • Thursday: 9 am, 7 and 12 at night
              • Friday: 5 am, 1 and 3 pm
              • Saturday: 11 am, 7 and 9 evening
              • Sunday: 7 am, 8 am, 4 in the evening
                Best Time to Post on TikTok
                (Australia)
                • Monday: 6 am, 10 am, 10 pm
                • Tuesday: 2 am, 4 am, 9 am
                • Wednesday: 7 am, 9 am, 11 am
                • Thursday: 9 am, 12, and 7 at night
                • Friday: 5 am, 1 and 3 at night
                • Saturday: 11 am, 7 and 8 at night
                • Sunday: 7 am, 9 am, 4 evening
                  Best Time to Post on TikTok
                  (Philippines - Philippine Time)
                  • Monday: 3:30 and 7:30 pm, 7:30 am
                  • Tuesday: 11:30 am, 1:30 and 6:30 pm
                  • Wednesday: 4:30 and 5:30 pm, 8:30 am
                  • Thursday: 6:30 and 9:30 pm, 4:30 am
                  • Friday: 2:30 and 10:30 pm, 12:30 am
                  • Saturday: 8:30 pm, 4:30 am, 5:30 am
                  • Sunday: 4:30 and 5:30 p.m, 1:30 am
                    Best Time to Post on TikTok
                    (Germany - Central European Time)
                    • Monday: 6 am, 10 am, 10 pm
                    • Tuesday: 2 am, 4 am, 9 am
                    • Wednesday: 7 am, 8 am, 11 am
                    • Thursday: 9 am, 12 and 7 pm
                    • Friday: 5 am, 1 and 3 pm
                    • Saturday: 11 am, 7 and 8 pm
                    • Sunday: 7 am, 8 am, 4 pm

                    These schedules are specific to the respective time zones and countries mentioned. Remember that choosing the best schedule may vary depending on your audience and their behaviors, so monitoring your analytics and adjusting accordingly is essential.
                      If you need our advice click here
                        Best Times to Post on TikTok by Industry
                        With the information, we can only guide the optimal schedule to publish on social media. The effectiveness of your social media posts depends on many factors, not the least of which is your industry. Think about the people you're writing for, the business's aims, and the content itself.
                          Best Time to Post on TikTok for Media
                          TikTok is where the media and entertainment industries get more interaction. Specifically, mornings between 6 and 11 a.m. see consistently high engagement for media companies. In the same way that major international events, political upheavals, and corporate news all impact social media impressions on television and radio.

                          Mondays at 8 a.m., Tuesdays between 5 and 9 a.m., Wednesdays between 6 and 8 a.m., Thursdays between 8 and 11 a.m., Fridays at 9 a.m., and Sundays between 6 and 8 a.m. are the best to post on TikTok for the media and entertainment industries.
                            Best Time to Post on TikTok for Non-Profit
                            TikTok users are more active during the charity sector's peak weekday afternoons and evenings times. Tuesdays between 3 and 5 p.m. are the sweet spot for engagement on TikTok among charitable groups; however, the three hours before and after need to catch up. Activity levels are relatively high between 1 and 6 p.m. on Wednesdays. The viewer engagement shown in the previous heatmap shouldn't be used to determine what a company should post.
                              Best Time to Post on TikTok for Restaurants
                              Depending on who you're trying to reach and where they live, the best time to promote your restaurant on TikTok will look different every time. Brand interaction with their clients depends on factors like target demographic and platform objectives. TikTok can keep your business at the forefront of potential diners' minds by advertising specials and showing your cuisine creatively.

                              During the middle of the week, LinkedIn users frequent restaurants and bars. On the other hand, Mondays at noon and 3 p.m., Tuesdays from 2 to 5 p.m., and Thursdays at 4 p.m. see the most activity on TikTok, making those ideal for publishing about restaurants and bars.
                                Best Time to Post on TikTok for Schools & Education
                                Students at universities and high schools use TikTok to a lesser but still noticeable extent. Keep in mind that some institutions maintain many social media profiles to accommodate demands and successfully reach out to specific demographics at specific schedules.

                                Despite the lack of focused opportunities, schools and education should use the entertainment platform to connect with the future generation of students, known as Gen Z. Generally speaking, Wednesdays at 7 a.m. is the more significant schedule to publish on TikTok for educational purposes.
                                  Best Time to Post on TikTok for Travel & Tourism
                                  TikTok has been reasonably successful in promoting travel and tourism businesses. As travel restrictions eased and people's lives began to seem more "normal" again, the tourist industry saw an opening to cash in on previously unfulfilled wanderlust. Wednesdays between 3 and 5 p.m. are ideal for posting for tourism-related businesses. Even outside of these peak periods, moderate activity is still observed.
                                    Best Times to Post on TikTok for Everyday of the Week
                                    According to Influencer Marketing Hub, Monday morning at 6 a.m. is the more significant time to publish on TikTok across the week. At 2 o'clock on Tuesday morning. On Wednesday morning at 7 o'clock. On Thursday morning at 9 o'clock. Time: Friday morning, 5 a.m. At 11 a.m. on Saturdays and 7 a.m. on Sundays. All seven days of the week have their best posting times for TikTok laid out for you here.
                                      Best Time to Post on TikTok on Monday
                                      Research indicates that Mondays at 6 a.m., 10 a.m. are best for posting. People often check their TikTok accounts and scroll through their feeds before leaving for the day or while riding to and from work, school, or college. The 10 o'clock slot reflects that many individuals wind down for the day around that hour.
                                        Best Time to Post on TikTok on Tuesday
                                        Posting on Tuesday, your best bet is 2 a.m., 4 a.m., and 9 a.m.. This demonstrates that social media sites are frequently visited at unusual hours, including the night and morning. It's recommended that you upload to TikTok on Tuesdays.
                                          Best Time to Post on TikTok Wednesday
                                          Tuesday morning at 7 a.m., Tuesday morning at 8 a.m., and Tuesday night at 11. Posting TikToks in the morning is best since it helps individuals start their day positively and provides a mental pick-me-up.
                                            Best Time to Post on TikTok Thursday
                                            Thursday, 9 a.m., 12 a.m., and 7 at night are ideal times to upload to TikTok. This is also an excellent day to upload to TikTok; the hours before lunch are ideal. In addition, nights are a busy time as people leave work and head home.
                                              Best Time to Post on TikTok on Friday
                                              On Fridays, 5 a.m, 1 and 3 at night are prime posting times for TikTok videos. Users' lunchtime TikTok activity has increased over the week. It may be because they are looking forward to the weekend or because the week's routine has gotten to them.

                                              However, the evening's events lead to a decrease in the platform's nighttime viewing. As a marketer, you must consider these shifting habits whenever you make a post.
                                                Best Time to Post on TikTok on Saturday
                                                Saturdays at 11 a.m., 7 at night. are prime TikTok uploading times? The early morning activity on the platform has vanished as many users have already begun their weekend holidays. In contrast, people tend to go online later in the day or at night. If you own a restaurant, your target customers are more likely to be online in the late afternoon or early evening; therefore, that's the time that you should market your dinner specials.
                                                  Best Time to Post on TikTok on Sunday
                                                  Sunday morning, early afternoon, and early evening are prime times to upload to TikTok. Users of TikTok tend to be the type who gets up early to do things like work out, go to church, or make plans for brunch with pals. You can choose to be inactive during the week if you want to. Or, you could wait until the weekend and use the chart to determine the best time to upload to TikTok.
                                                    If you need our advice click here
                                                      How Can You Find Your Best Time to Post on TikTok?
                                                      You can't assume that your company will benefit from posting at the same time that other businesses saw the most success in using data from all over the world. Still, if you're just starting with TikTok, knowing the best times to upload will be helpful.

                                                      The analytics tab is where you'll want to spend some time if you've been using TikTok for a while and want to figure out that it's ideal for your profile to make a post. Let's go over the steps to determining the best post time on TikTok so you can take advantage of every opportunity to interact with your viewers.
                                                        1. Switch to a TikTok Pro Account
                                                        The first step is upgrading from a free to a professional account. Only with a paid TikTok Pro membership will you have access to the in-depth profile data you need to determine the optimum moment to publish. Here's what you do:

                                                        • Click the circles (...) in the top right corner of your profile page to access the "Manage my account" option.
                                                        • Within the tab, select "Switch to a Pro Account."
                                                        • Then, select the appropriate business subcategory and hit the "Done" button.

                                                        After completing the required processes, a dialogue box will officially welcome you to your pro account. The "Analytics" option has been added to your Settings menu. The next thing to do is check out your analytics. There are three different sections to explore in the analytics portion of TikTok: Overview, Content, and Followers.
                                                          2. Find Your Top Territories
                                                          If you're trying to reach viewers across different time zones on TikTok, you'll need to determine which countries have the largest share of your viewers It will help you decide the most of your target demographics may be reached on social and must be online and ready to consume your material, regardless of where they are located worldwide. You may see which countries your viewers are from by clicking the "Followers" tab and then scrolling down to "Top Territories."
                                                            3. Check When Your Followers Are Most Active
                                                            The Follower activity measure in TikTok analytics is another cool feature. It reveals that your viewers were more active regarding the time and day of the week. Scroll inside the Followers page to see the "Followers Activity" illustration. You can check out the daily engagement rates of your followers right here. This account maintains a steady level of weekly follower engagement.
                                                              4. Leverage Data of Your High-Performing Content
                                                              The last piece of the puzzle in determining when to publish is to analyze the results of your prior uploads. Examine the timing of your least successful posts to see if there is a correlation between the two. You can get detailed information on how your content has performed over the past week using TikTok statistics' "Content" page. A post's average viewing time and number of likes, comments, shares, and total impressions will be shown.
                                                                5. Create a Spreadsheet for Tracking
                                                                You'll need to make a spreadsheet to monitor the success of all your content, as TikTok only gives you statistics after it has already aired. Having access to the peak periods for posting on TikTok for an entire month will provide invaluable insight. Metrics like the date and time of each post can be monitored. Title of Video, Number of Views, Discussions, Comments, and Shares. The majority and supplementary viewership regions, average video playtime, traffic sources, and countries.
                                                                  Summing It Up
                                                                  Businesses of all sizes are starting to see the value of using social media and TikTok as an engagement social platform as the app continues to become famous. Now is the moment to take advantage of TikTok's many engagement features. However, remember that blogging is not a foolproof method. It's the first step in getting people interested in your words. Your content's value is the most crucial factor in your overall performance.

                                                                  First, use the advice shown here to determine when you can most efficiently reach your intended audience on TikTok. Finding the best times to post is a continual process. Your followers' habits and tastes may shift as your profile and following develop. To stay educated and one step ahead of the competition, you should regularly evaluate and adjust your posting schedule.
                                                                    Influencer Marketing and Product Director, HypeFactory
                                                                    Dasha Arzhanik
                                                                    Discover the power of timing on TikTok! Unleash the perfect moment to captivate your audience and boost engagement. Visit HypeFactory for more expert advice and to leverage your TikTok account. Take control of your success today!