Giveaways serve as an effective strategy for promoting a brand and increasing visibility among the audience. Richard Tyler Blevins, also known as Ninja, is one of the well-known streamers in the industry, with approximately 17 million followers. One remarkable cooperation was the gaming-oriented brand NZXT, which resulted in a great synergy. The prize, a gaming PC with bespoke Ninja branding, was hosted on the brand's channel. Ninja enthusiastically promoted the giveaway on his Twitter account and during his live streams. The availability of numerous entry options gave users more chances to win this special gaming gear. As a result, this campaign generated significantly more leads.