Top-6 Streaming Platforms Overview

The popularity of streaming services has increased dramatically in recent years, and this trend is expected to continue. Several developments in the streaming sector have altered our habits as viewers and changed the face of the media and entertainment industries.

• YouTube may have the largest audience overall, but Twitch still dominates the gaming area in terms of total viewing hours.
• The percentage of total YouTube Live hours spent watching game streams increased by 13%, reaching 17%.
• After the debut of their mobile app, Kick's popularity skyrocketed. Overall, there was no change among the top streaming services in terms of viewership in the first quarter of 2023 compared to the fourth quarter of 2022.

The streaming industry has emerged as a significant player in the digital entertainment industry. The entertainment industry has been revolutionized by the emergence of several trends within the streaming sector. Numerous aspects of the live format contribute to a more fulfilling interaction between a streamer and his audience, including the following:

Reaching a "warm" audience that is already engaged in video games is much easier thanks to the Live format, which is ideal for niche content that draws users with specific interests.

Streamers have built a dedicated fanbase, and their viewers are more likely to buy what they recommend.

The credibility of a streamer raises the level of trust their audience has in the advertised goods. As a result, live-streamed content has a 10% higher engagement rate than its pre-recorded counterpart on average.

In comparison to more traditional integrations, live streaming provides superior CTR and CR. Over the course of several months, the same influencers have consistently led the pack with a CTR of 1.14%. The increased CPM will be balanced out by a more significant number of deposits and a higher conversion rate.

Live streams are better suited for comprehensive product overviews than traditional integrations. Collaborations can be attracted from a broader range of creators thanks to live broadcasting. Streaming services use a wide variety of algorithms. The results of this are increased exposure and less reliance on any one distribution method.

During the first quarter of 2023, the top gaming titles on the platform included Mobile Legends, Minecraft, GTA V, Apex Legends, and League of Legends. The demographic of YouTube Live viewers for gaming consists mainly of males aged 16 to 64. YouTube Live is the second most popular live streaming platform for gaming, attracting approximately 14% of all streaming platform viewers globally, with Twitch being the only platform ahead in popularity. Projections indicate that YouTube Gaming Live will have an average of 550,000 concurrent viewers per quarter throughout 2022. Furthermore, 30% of YouTube viewers tune in to at least one live show on a weekly basis. Overall, live-streamed video game content draws in an impressive audience of over 10 billion viewers annually.

Youtube Top Creators Profile:
YouTube Live provides a great diversity for a selection of creators from various categories and gaming genres. Here are the top 4 creators in Youtube Live:

• MMG Live - also known as American Madden Football YouTuber. With 361k youtube subscribers and an engagement rate of 4.8%, MMG primarily uploads Madden videos, but he also has NBA 2K and vlog stuff.
• Blur - with 292k youtube subscribers and an engagement rate of 3.0%. Most categories are gaming and (ARK)
• Sean B - with 148k Subscribers on youtube and probably has a 2.7% engagement rate. His most category is gaming (Summoners Wars).
• Orange Juice Live - with 371k Subscribers on youtube and probably has a 4.3% engagement rate. His category is also gaming (Brawl Stars).

In South Korea, viewers flock to Afreeca TV, a service like Twitch. Compared to Twitch's 6.7 million users in South Korea, AfreecaTV has close to 25 million. AfreecaTV gives its customers access to a wide range of emotions and cultural perspectives without needing expensive subscriptions or specialized knowledge.

Age Group: Modern and Entertaining
Given that afreecaatv's PC and mobile apps provide worldwide access to live-streaming content, it's clear that this service is an excellent option for viewers. Males in their twenties comprise most of the platforms' user bases—more men (85.5%) than women (14.5%).

Southeast Asian gamers favor YouTube Live and Facebook Gaming over Twitch, the dominant platform elsewhere. Sixty to seventy percent of the audience for gaming streams in South and Southeast Asian countries watches them on Facebook Gaming, making it the second most popular platform for gamers worldwide.

The leading markets for this type of platform include Malaysia, Vietnam, Indonesia, and the Philippines. Data shows that men represent 88% of platforms, while women only make up 12%. A majority of these content hubs are devoted to mobile games like Pubg Mobile, MLBB, and Garena Free Fire.

Facebook Gaming Live Streams: Formats
Live (recorded for later viewing) format. Promote your stream via a widget, a pinned link in the comments, or a post on the streamer's Facebook page that includes a banner and a link. Analytics for streamers on the platform, including metrics for views, GEO, and TA.

Bigo Live is a global streaming platform that debuted in Southeast Asia in 2016 and quickly gained traction elsewhere. The online presence is translated into 23 languages and 150 places with more than 2 million regular streams. The platform's views are highly volatile. BIGO Live saw an 18.5% drop in viewership in Q1 2023 compared to Q4 2022. However, this dynamics fits nicely with the overall pattern of live streaming services. Bigo LIVE's fourth quarter 2022 growth in Hours Watched was the highest among primary streaming services (+6%).

Age Group: General Audience Overview
Males between 25 and 34 make up most BIGO Live and Twitch viewers. People from places like Saudi Arabia, Turkey, Brazil, and Indonesia make up a sizable portion of the users of these sites. Middle Eastern and African countries account for the largest share of users, followed by Latin America and Southeast Asia. The presence of non-gaming content on BIGO Live stands out as a significant difference between it and Twitch. BIGO Live caters to a wider variety of users than Twitch, primarily known as a gaming site because it features material from a wider variety of genres. Because of the specialized nature of this material, publishers and advertisers may reach consumers with a greater variety of interests and focus on specific regions.

Bigo Live Streams: Formats and Features
Bigo Live is a widely used live streaming service because of the many options it provides for both streamers and watchers. Here are some live streaming modes and features.

• Live - This is the standard live broadcast.
• Multi-Guest Live - Live with up to 12 people in a multi-guest live room.
• Virtual Live - A virtual appearance in 3D. This feature allows users to create personalized virtual 3D avatars to represent themselves and communicate with others online.
• Game Live - This allows users to start a game live streaming on mobile (in the app) or computer (need to download BIGO Live connector).

Kick is an innovative form of live streaming network for video games, and it was created by the people behind the popular crypto casino and sportsbook Steak. The platform became popular because it was linked to the gambling-themed streams of the banned Twitch streamer Trainwreck. Kick stands apart from the competition by providing broadcasters with higher compensation and fewer editorial constraints. Already embraced by popular streamers like xQc, Kick has the potential to transform the game live-streaming business by giving producers a new platform from which to share their work and interact with their fans.

General Audience: Age and Gender Distribution
More than 80 million users accessed Kick in April, marking a new high for the platform. Tier-1 countries, especially those where English is widely spoken, have shown the most interest in the platform. At 54%, the United States is the top destination. Kick primarily appeals to males between the ages of 18 and 34. Users of Kick.com are especially interested in three categories: Games, Video Game Consoles and Accessories, and News.

In 2020, Tencent began testing the Trovo platform, and by 2021, it was formally distributed worldwide. By April 2022, monthly Trovo viewership had climbed to around 43.6 million hours. There are currently over 200k live streamers using the site, and it has been localized into 15 languages. In Q1 2023, viewing hours were down 4.72 percent from Q4 2022. These numbers have brought the service back to the levels it showed in early 2021, when it posted its lowest results, partly because of the declining trend for streaming platforms.

Trovo Users Distribution: Age and Gender
Trovo, a famous live-streaming network, attracts mostly male 25-34-year-olds. Eastern Europe, South America, and MENA have embraced the platform. Arabic is second on Trovo to Russian. Spanish and Portuguese comprise 9% of the content, indicating LATAM's popularity. Trovo lets streamers exhibit games beyond mobile titles, unlike other platforms. World of Tanks, Call of Duty: Mobile, Valorant, FreeFire, Dota 2, GTA V, and PUBG Mobile are popular Trovo streams. The platform's variety of games allows streamers to connect with gamers worldwide.

Trovo Live Streams: Formats and Other Features
Trovo's streaming functions similarly to Twitch:

• Both mobile and desktop users can broadcast to the same Live Room. After a stream ends, viewers can go to the streamer's Video room to watch previously broadcasted content.
• Streamers on Trovo are free to use other streaming services concurrently. It's a boon to broadcasters who want to reach an audience beyond the Trovo platform.
• Streamers can employ chatbots to make announcements and keep the conversation on track, and the conversation can be pinned to the top of the screen.
• Monetization choices are nearly equal; however, Trovo does offer an incentive program for its top 500 artists. Banners Streamers can place a branded banner in their space; however, the flag is not clickable