In 2020, Tencent began testing the Trovo platform, and by 2021, it was formally distributed worldwide. By April 2022, monthly Trovo viewership had climbed to around 43.6 million hours. There are currently over 200k live streamers using the site, and it has been localized into 15 languages. In Q1 2023, viewing hours were down 4.72 percent from Q4 2022. These numbers have brought the service back to the levels it showed in early 2021, when it posted its lowest results, partly because of the declining trend for streaming platforms. Trovo Users Distribution: Age and Gender
Trovo, a famous live-streaming network, attracts mostly male 25-34-year-olds. Eastern Europe, South America, and MENA have embraced the platform. Arabic is second on Trovo to Russian. Spanish and Portuguese comprise 9% of the content, indicating LATAM's popularity. Trovo lets streamers exhibit games beyond mobile titles, unlike other platforms. World of Tanks, Call of Duty: Mobile, Valorant, FreeFire, Dota 2, GTA V, and PUBG Mobile are popular Trovo streams. The platform's variety of games allows streamers to connect with gamers worldwide.
Trovo Live Streams: Formats and Other Features
Trovo's streaming functions similarly to Twitch:
- Both mobile and desktop users can broadcast to the same Live Room. After a stream ends, viewers can go to the streamer's Video room to watch previously broadcasted content.
- Streamers on Trovo are free to use other streaming services concurrently. It's a boon to broadcasters who want to reach an audience beyond the Trovo platform.
- Streamers can employ chatbots to make announcements and keep the conversation on track, and the conversation can be pinned to the top of the screen.
- Monetization choices are nearly equal; however, Trovo does offer an incentive program for its top 500 artists. Banners Streamers can place a branded banner in their space; however, the flag is not clickable.