Influencer audience analysis lets you look at the demographics, interests, behaviors, and online habits of those who follow an influencer. The goal is to determine if their audience cares about your influencer marketing campaign, and if they will interact with your marketing content, follow your brand, and buy from you. You can tell if an influencer's followers are real or if they've inflated their audience with fake ones by conducting a marketing audience assessment and receiving helpful feedback.
Before you do an influencer marketing viewer evaluation, making a buyer or target persona would be helpful. It is an idealized depiction of your ideal customer, taking into account demographic and psychographic data. To better analyze the followers of a potential influencer, you can use this information about their demographics and interests. After researching, if an influencer's audience is similar to your ideal customer, you can be confident that this is a good fit for your campaigns.