Top UK Influencers: Shaping Trends, Inspiring Change

Dasha Arzhanik – Influencer Marketing and Product Director

28.11.23

7 min

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7 min read

In the UK, an increasing number of influential people can contribute to expanding your business. Collaborating with these prominent Instagram celebrities and creators relevant to your industry and possessing a target audience similar to your business is crucial.

As the influence of Instagram expands, businesses must engage with consumers through them. With over 2.3 billion monthly active users, Instagram stands out as one of the most popular platforms. Consequently, companies are turning to famous celebrities to promote their brands to this extensive user base effectively.

The adoption of an Instagram influencer for marketing purposes is rising in the UK. Studies indicate a remarkable growth in UK influencer marketing from 2016 to 2023, and this upward trend is anticipated to persist as more businesses acknowledge the benefits of leveraging influential figures for brand post promotion.

Unveiling the Top Influencers Shaping Trends in the UK
Unveiling the Secrets: A Guide to Discovering Top UK Influencers on Instagram
The Bottom Line
FAQ

Unveiling the Top Influencers Shaping Trends in the UK

Here are the top 25 UK influencers on Instagram who can transform your business into a star.

1. Lillie Lexie

Lillie is a UK influencer. Her Instagram post and feed showcase delightful family moments, sponsoring post featuring various brands and a wealth of style inspiration. Alongside her husband and two children, she shares the beauty of their lives with her 522K followers on Instagram.

2. Carys Whittaker

Carys, a prominent UK influencer, initially gained attention by documenting her fitness journey and weight loss. Over the years, she has adopted a new perspective on life, emphasizing body neutrality and self-love. As a mother of two, married to James, the couple vlogs post their daily experiences on YouTube and recently ventured into the home interior business in Wales. Carys has amassed an impressive 837K followers on Instagram.

3. Lydia Millen

Lydia, a seasoned UK influencer and style maven, has a substantial presence on YouTube and blogging. With an elegant style, she has cultivated 1.2 million fans on Instagram. Lydia openly expresses her passion for beautiful things, evident in the curated content found on her post and blog. Her interests span gardening, fashion, and creating content in thematic "chapters".

4. Fleur DeForce

Fleur, a veteran UK influencer in the realms of blogging and social media, shares content on style, trends, family, and more. With 742K fans on Instagram, Fleur's post and feed is adorned with beautiful post photos and Reels featuring her favorite things and showcasing life in Northamptonshire.

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5. Habiba Da Silva

Based in Birmingham, Habiba is a UK influencer specializing in beauty and fashion, boasting 845K followers on Instagram. Collaborating frequently with brands, her Instagram post shares her favorite products and runs a company specializing in vibrant and high-quality hijabs, known to sell out rapidly.

6. Sinead Dolan

Sinead Dolan, a micro-influencer in the UK, commands fans of over 30.9K on Instagram. She is recognized for her regular fashion and beauty content and shares glimpses into her travels and way of life.

7. Jorgie Porter

Having played Theresa McQueen on the British soap opera Hollyoaks, Jorgie Porter has become a prominent actor and influencer in the UK. With nearly 755K followers on Instagram, Porter uses her platform to post to engage with the audience, sharing the highs and lows of her career and personal life, establishing herself as a leisure post and travel blogger.

8. Sam Holand

A UK influencer, Sam Holand, rose to fame on social media, accumulating over 840K followers on Instagram. Renowned for his culinary and lifestyle posts, Holand collaborates with various brands, making him an ideal macro influencer for brand promotion. His engaging content resonates well with a diverse audience.

9. Dominic Lever

Dominic Lever, a UK influencer with around 660K followers on Instagram, curates a feed filled with fashion inspiration, travel photography, and glimpses into his daily life. Frequently partnering with brands to endorse products and services, Lever is a brand ambassador for "NovaMen".

10. Alice Living

Also known as Clean Eating Alice, Alice Living is a UK-based fitness influencer boasting approximately 700K followers. Advocating for healthy eating habits and lifestyles, Alice extends her influence through her blog and a released cookbook.

11. Jim Chapman

Jim, a male model and UK influencer located near London, has gained widespread popularity on different platforms with his 2.4M followers. Jim shares heartfelt moments with his expanding family, complemented by a content post focusing on fitness and men's fashion.

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12. Zoe Sugg

Boasting 9.2M followers, this UK influencer stands out as one of the top personalities in the U.K. Zoe has been a prominent lifestyle influencer for several years. Initially known for her YouTube channel, Zoella, which reached nearly 11M followers before transitioning to her Zoe Sugg channel with almost 5M followers, she shares her life with her partner Alfie, also an influencer, and their child.

13. Tom Felton

Recognized as the infamous Draco Malfoy by Harry Potter enthusiasts, Tom Felton is widely loved by his audience. With an audience of almost 12M on Instagram, Tom divides his time between the U.S. and the U.K., originally hailing from a small town in England. Beyond his Harry Potter fame, his feed and post insights into his life are further detailed in his memoir, "Beyond the Wand." Each post provides a glimpse into his diverse experiences and interests.

14. Fergus Crawley

Hailing from Scotland, Fergus has evolved into a UK influencer with 78K audience on Instagram. As a hybrid athlete, his page is filled with fitness and sports post content, and he has collaborated with notable UK based fitness brand Gymshark. Each post showcases his dedication to a healthy lifestyle and inspires his audience to pursue their fitness goals.

15. Jessica Lever

Known to "Love Island" fans, Jessica, a UK influencer, found love in a unique way on the show. Based in England with her husband and son, she commands a following of 1.1M on Instagram. Jessica also owns Natral & Nuutral, a baby clothing company, and her page and post showcase neutral fashion inspiration and family photos.

16. Banita Sandhu

A notable UK influencer, Banita Sandhu, an actress with a 714K audience, is renowned for her roles in Indian movies. She posts and shares lifestyle and fashion content on her account, providing her audience with a glimpse into her diverse interests and experiences.

17. Otilly Grace

Otilly Grace, an influencer and bikini model, holds a prominent position in the UK. Recognized for posting lifestyle and travel content on YouTube and Instagram, she has collaborated with brands like Meshki, Shein, Jaded London, and more.

18. Sarah Jane Underwood

With a follower count exceeding 133K audience, Sarah Jane Underwood is a highly respected influencer in the UK. Known for her fashion and beauty posts, she frequently collaborates with brands such as Tommy, Shein, and Boohoo. Sarah Jane is also active on YouTube and Twitter, earning respect for her honest and down-to-earth approach within the blogging community.

19. Jordon Wilson

Jordon Wilson, a UK Instagram influencer with around 75K audience, stands out among the best UK personalities. His Instagram post is recognized for his lifestyle posts and fun attitude, and he also boasts 1M subscribers on YouTube, where his feed posts and shares engaging videos. Jordon has cultivated a strong following among fitness enthusiasts due to his commitment to a healthy and active lifestyle.

20. Aman Natt

Aman Natt, an entrepreneur, investor, and travel enthusiast hailing from the UK, commands a following of 168K on Instagram. As a lifestyle and travel influencer, he documents his global travels on his blog and Instagram. Although his Instagram account is currently private, Aman's post photos and videos have been featured in various online and print publications, including BBC, Mayfair Magazine, Thrive, and more.

21. Harry Styles

Harry Styles, a renowned UK influencer and English vocalist from the UK gained prominence as one of the five members of the boy band One Direction. His solo career commenced in 2016, and in 2017, he ventured into acting with his debut in the film 'Dunkirk.' Recognized for his distinctive style featuring high-waisted trousers, pearl necklaces, and flamboyant boots, Styles serves as a daily inspiration to millions with his unconventional approach and remarkable musical talents. Each post on his social media platforms showcases his unique style and musical journey.

22. Rita Ora

Rita Ora, a versatile British singer renowned for pop hits such as "Hot Right Now" and "I Will Never Let You Down," excels not only in music but also as a successful model and actor. Her appearances on popular talent shows like The X Factor and The Voice UK showcase her diverse talents. On her channel, she offers glimpses into her everyday life, taking followers along on her captivating journey through the dynamic world of showbiz.

23. Perrie Edwards

Perrie Edwards, a member of the British girl group Little Mix, emerged victorious in the eighth season of The X Factor, marking the group's historic win in the UK competition. Notably engaged to Zayn Malik from One Direction, Edwards consistently presents herself in the best light on Instagram, providing updates on her career and personal life.

24. Brooklyn Beckham

Brooklyn Joseph Beckham, a model and photographer hailing from the UK, is the eldest son of professional footballer David Beckham and singer-turned-fashion designer Victoria Beckham. Expressing deep affection for his family, Brooklyn has a penchant for tattoo art, dedicating ink to each family member. Sharing his creative endeavors, his post, mainly featuring his fiancée Nicola Peltz, Brooklyn, who bears a striking resemblance to his father, unfolds his journey with a keen interest in where his career may lead.

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Unveiling the Secrets: A Guide to Discovering Top UK Influencers on Instagram

In the pursuit of brand growth, it holds significant importance to identify and collaborate with a prominent influencer within your specific niche or geographical area, particularly in the UK. The engagement of such personalities can be instrumental in elevating brand visibility and reach. To facilitate this, there are several accessible strategies to pinpoint top celebrities effectively:

Influencer Discovery Platforms

Explore various Instagram influencer discovery platforms to identify and engage potential celebrities efficiently. These platforms serve as accessible, secure, and user-friendly marketplaces, offering filtering options such as gender, location, hashtags, and follower count to streamline your search for an influencer.

Utilizing Google

Google is an effective tool for discovering a talented influencer. By inputting relevant keywords, Google generates a list of influential people within your targeted region. Additionally, leverage Google's "People also searched for" feature to uncover an additional influencer who aligns with your campaign goals.

Harnessing Hashtags

Tap into hashtags as a valuable resource for locating influential people in specific niches or regions. By conducting searches using relevant hashtags, you can pinpoint influential individuals of interest and potentially initiate collaborations to promote your products or services.

Agency Discovery

If you're looking for an agency to leverage your market, we've got you covered. HypeFactory is the best agency for you! we pinpoint the optimal celebrities, creatives, and platforms to connect with your target audience. Our broad network encompasses a variety of public figures, ranging from well-known influencers to niche micro-influencers, guaranteeing a perfect alignment with your strategy.

The Bottom Line

If your objective is to strengthen your brand's footprint in the UK market, consider connecting with the top 25 Instagram influencers in the UK. Instagram Influencer post and feed has cultivated substantial and engaged followings, making them influential figures in the social media landscape. By tapping into their networks, you can effectively reach a diverse and extensive audience, providing your brand with a valuable opportunity to connect with a wide array of potential audiences.

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Join us at HypeFactory in influencing a positive shift. Embrace the opportunity to shape trends and inspire change as a UK influencer. Reach out now to be part of a movement beyond trends—let's ignite change and leave a lasting mark on the world!