YouTube has won the big contract to broadcast NFL games on Sundays (Super Bowl LVII). At the 2023–2024 season, it will start airing live on two channels: the Youtube TV add-on packages and the Youtube Primetime Channels service, both of which stream TV show ads and movies.
The NFL has also announced that Rihanna will perform at halftime of the SB. Rihanna hasn't performed publicly since 2016. Many people have had different reactions to this news. People expect a lot of ads to start in January or February 2023, right before Super Bowl LVII.
In the LVI Super Bowl, there was no sponsored marketing for the game's ads promos that were shown and ads on television. Every advertiser who bought airtime for their ads has started different ads related to this event. But the competition themselves haven't been the main focus of these ads. For example, the Rakuten ads on Instagram with the unique hashtag #WinBigWithRakuten were more about the product than the competition itself.
With COVID-19 at its peak, the kid teamed up with TikTok to put on the "TikTok Tailgate," a two-hour virtual event that took place before the commercial. American fans could tune in to the NFL's TikTok channel for live concerts, interviews, and cooking demonstrations. TikTok stars like @chefcuso, @goodeatswithtati, and @acooknamedmatt were also invited to the ads event, where they showed off some of their favorite game-day dishes and chatted with the guests.
The partnership with TikTok also let the company promote its own hashtags, like #TikTokTailgate and #SuperBowlLV, which got 1.2 billion and 848.7 million organic ads views, respectively. OldSpice and Gillette's 2021 #ThisorThatSBLV competition on TikTok is an eye-catching example of other commercial working with influencers. In the first few days of the ads, which began with 10 creators a week before the SB and got a lot of people interested in both businesses, more than 2 billion views were made.
Even though the Super Bowl didn't appear to have any creator-run efforts, many marketers used Big Game references in their influencer marketing ads. As a result of the gals, many people started using ads filters and hashtags.
Companies like Chipotle (a chain of Mexican grill restaurants) and Sabra (makers of hummus and guacamole dips and spreads) sought the assistance of TikTok's developers as a result. At the match, Sabra used at least 18 talented members. For example, @charlidamelio posted a sneak peek of an SB ad, and #howimmuss posted a challenge that was seen by more than 4M people. the Super Bowl, more than 95M people participated in brandpotle's branded hashtag ads challenge, #tiktoktimeout, which featured Justin Bieber's song "Yummy" and 17 social influencers.