Livestream Selling in Indonesia

The coronavirus epidemic caused a burst of new developments in the field of commerce. Live streaming commerce and live commerce are two of the best-known examples. Live streaming commerce, as the name implies, uses live video streaming for advertising commerce and selling goods and services in real-time. Statistics show that in the Indonesian market, 78% of consumers were informed of and are aware of shopping choices available through live streaming; 71% of consumers have accessed it; and 56% of consumers have acknowledged things they purchase through live streaming during the pandemic.

The digital nature of this format makes it more participatory than home shopping TV. As a result, customers can quickly and easily acquire any advertised product or service. Worldwide commerce sales, including those made in Indonesia, are on the rise. It has been discovered that the introduction of the live streaming feature has significantly contributed to the ongoing revenue growth of commerce platforms.

There are a number of methods you can employ to make an outstanding first appearance on the web. Live streaming media sites like Facebook, YouTube, Instagram, and TikTok can be used to your benefit. You can also team up with popular people in the entertainment industry or influential live streamers. Your budget, values, goals, and timeline should inform your final decision.

User-generated content—have you heard of it? Consumer-generated encompasses a wide range of materials. Consider it the equivalent of unpaid endorsements from regular folks who want to tell the world about their positive experiences with a product. User-generated has the added benefit of increasing faith in a company's reliability among its consumers. This is because no sponsored brand ambassadors or paid promoters have created influential live streamers. Instead, dependable customers who were pleased with the purchase made it. Because of this, a larger audience can believe the information.

There are three primary factors driving the rise of user-generated content in Indonesia. For starters, it strengthens trust in the product's origins. Second, people are more likely to follow the advice of a friend or acquaintance. Finally, it's inexpensive and, in some cases, completely free.

Micro-influencers and mega-influencers alike can be found in every industry, from the fashion and beauty industries to tech and fitness. You must be wondering, though, why influencer live streaming has become so popular there. Well, data from Nielsen shows that recommendations, suggestions, and reviews from people you know and trust, such as family, friends, and experts, account for 92% of customers' final purchase decisions. That's where influencers come in; their audiences look to them as reliable guides. Consumers today are more likely to wait for a detailed review or unboxing video from an influencer they already follow before making a purchase. They're able to make better-informed purchases as a result.

It's a clever method of commerce advertising that makes use of location services to reach people in a specific area. Simply put, proximity-based marketing makes use of radio frequency identification (RFID), global positioning systems (GPS), wireless local area networks (Wi-Fi), and cellular data to initiate specific live streaming commerce, such as text messages, social media ads, emails, or app notifications. Pizza Hut, Gojek, and Grab are just a few examples of successful Indonesian brands that have adopted this tactic. These companies may reach potential clients in their immediate vicinity by using geofencing marketing to give them notifications or promotional campaigns.

To better engage with customers in real-time, many companies are turning to chatbot platforms, cutting-edge AI-powered commerce. And what do you know? Telkomsel, BRI, and XL are just a few examples of the many Indonesian companies now making use of this technology. Technology like chatbots is not only useful and productive but also entertaining. Chatbots are being used by several companies to have a more lively and involved conversation with their clients. Therefore, a chatbot platform could be the best option for those trying to boost customer service and company reputation.

The cool short-form of live videos that have been trending since 2021—have you seen them? Short live videos (anything from 5 seconds to 1 minute) with memorable tunes and simple narratives are their hallmark. They are all over social media platforms like TikTok, Instagram, and Facebook Stories. It's no surprise that short live videos have become so popular in Indonesia. They serve to captivate the audience, encourage sharing, and maintain interest.

Companies are really getting on board now that they understand how important it is to have a live streaming commerce business in this day and age. Consumers from all throughout Indonesia and beyond are now in their hands! It is interesting to notice that electronics, fashion, food, and furniture are the main industries driving the commerce market. Those are some sectors to think about if you want to purchase or launch a commerce.

It may come as a surprise to learn that blog posts are still enjoyed by more than two-thirds of all internet users. Businesses in commerce still rely heavily on the live streaming business. What this implies is that they need to strategize, produce, and disseminate content that attracts and retains consumers to purchase. The demand for quality content is high in Indonesia. The most popular books are those that readers can identify with on both an individual and societal level. To demonstrate respect and acceptance for their audience's culture, cosmetic, and skincare brands in Indonesia should highlight halal certifications in their commerce. Building rapport is the key to success.

Do you know what omnichannel marketing is? It's just a fancy name for leveraging several channels to get your message out there. That calls for a unified brand voice and aesthetic across all touchpoints, from the website and other types of media to email and brick-and-mortar locations. Some residents of Indonesia favor the convenience of Internet shopping, while others stick to traditional methods. For this reason, commerce can benefit from multichannel live streaming. As a result, shoppers in Indonesia can enjoy a streaming lined experience, regardless of their preferred method of making a purchase. That's why omnichannel commerce can be the best option if you want to reach your target audience and increase your sales.

You can boost your visibility and profile by employing this strategy. Your consumers can easily purchase and access you and your content from any location. Finding your target audience is much easier than expecting them to actively seek you out.

Consumer-resonating social and environmental challenges are inspiring a new wave of brand advocacy. This demonstrates a company's dedication to doing good in the world. Women all around Indonesia responded strongly to the campaign since gender equality is such a pressing issue there. BLP Beauty did a great job of demonstrating their dedication to commerce and their support for the movement. These days, customers are concerned with a company's morals and political stance, and they will not hesitate to boycott a commerce business that doesn't share its values.

Use augmented reality (AR) advertising to see what the future holds! It's a fresh approach that uses augmented reality to provide clients with fun and instructive activities to do. Also, it's rapidly growing in popularity in Indonesia, where major corporations like Toyota and L'Oreal have begun employing it in their commerce advertising efforts. Brands may differentiate themselves from the competition by providing one-of-a-kind experiences with augmented reality commerce. That's why it's great for business and keeps customers interested.

Before getting started with their commerce and campaigns in Indonesia, marketers need to keep in mind the country's status as a contemporary and technologically advanced society. Because of the nature of the industry, live streaming business through the Internet and social media platforms has quickly emerged as the most effective method for reaching the audience in Indonesia, given the characteristics of the commerce business. Although there are a lot of different trends in commerce in terms of social media commerce and promotion, we have listed the most effective techniques for you to put into action below. Among these are influential live streaming, geofencing, chatbots, artificial intelligence, augmented reality, user-generated content, and many others.