The coronavirus epidemic caused a burst of new developments in the field of commerce. Live streaming commerce and live commerce are two of the best-known examples. Live streaming commerce, as the name implies, uses live video streaming for advertising commerce and selling goods and services in real-time. Statistics
show that in the Indonesian market, 78% of consumers were informed of and are aware of shopping choices available through live streaming; 71% of consumers have accessed it; and 56% of consumers have acknowledged things they purchase through live streaming during the pandemic.
The digital nature of this format makes it more participatory than home shopping TV. As a result, customers can quickly and easily acquire any advertised product or service. Worldwide commerce sales, including those made in Indonesia, are on the rise. It has been discovered that the introduction of the live streaming feature has significantly contributed to the ongoing revenue growth of commerce platforms.