Top Pet Influencers

Pet influencers have a unique ability to bring joy to people's lives and generate content that fosters interaction related to pet-related items and labels. Creatures of various types, spanning from farm and exotic animals to household and conventional ones, each possess influential figures who play a significant role in shaping the choices of pet owners. Here's a list of the leading pet influencer profiles you should track in 2023!

The original source of the iconic grumpy cat expression that has become universally recognized and cherished. Her Instagram page is filled with deliberately adorable photos and costumes, made even more endearing by her unmistakable disapproval. Her fame has spawned a merchandise line, countless memes, and even her own collection of NFTs.

Grumpy Cat shares her discontented visage, whimsical outfits, and humorous videos with a staggering 2.6 million Instagram followers. She has also formed partnerships with several companies, such as Crazy Bricks, Bingo Bash, Funko, DX Racer chairs, and has ventured into creating her own series of children's books in collaboration with Random.

Since 2012, Nala has been an influencer who has been brightening the feeds of millions with her charming and entertaining posts. Holding a Guinness World Record, she employs her Instagram account to showcase delightful attire, enjoyable toys, and her day-to-day adventures. With a substantial following of over 4.4 million, Nala has successfully launched her cat food brand, often encouraging her followers and fellow felines to give it a try.

Popeye utilizes his Instagram platform to share his love for food and dining escapades with a global audience. Once a stray pup in Los Angeles, he now embarks on journeys across the globe, dining at pet-friendly establishments and sharing his culinary passion with his followers. With more than 390,000 followers on Instagram, Popeye is living his best life, one meal at a time.

A golden retriever dog influencer with a substantial following of over 3.3 million Instagram fans embodies the quintessential influencer persona. He combines a lovable and somewhat sardonic demeanor with a talent for promotions. Tucker has even ventured into creating his own Tucker-themed calendar!

Tucker's human, Courtney, documents Tucker's life, favored products, comical Reels inspired by trending audio and popular culture, and stunning images of the furry pup. More recently, Tucker has introduced his son, @toddbudzyn, who is steadily amassing a following of his own.

Jiff the Pomeranian dog influencer is a bona fide global sensation. Not only does he hold world records, but he's also a music video star, having made an appearance in Katy Perry's "Dark Horse" video in 2014. His nearly 10 million Instagram followers are treated to a feed that caters to all things cute and cuddly.

The dog has secured numerous brand partnerships, including one with iHeart Radio, and has launched his own line of merchandise at Walmart under the handle @jiffpomcutelife. Jiff is also renowned for consistently flaunting the latest in adorable puppy fashion.

Renowned as one of the most extraordinary felines globally, Venus has effortlessly risen to fame as a prominent influencer on Instagram. She capitalizes on her distinctive two-toned face and heterochromatic eyes to distinguish herself from the rest and shares adorable self-portraits. With a dedicated following exceeding 2.2 million, Venus has become the must-follow cat sensation.

These countryside buddies turn to Instagram to provide glimpses into their charming piggy lives. Their Instagram feed is filled with lovely clothing, birthday parties, and holiday celebrations from the pair and other piglets from their rescue group. Together, they've cultivated a substantial following of over 654,000.

A pet-themed account that showcases a collection of exotic rescues. While Juniper initially stole the limelight, she now shares the stage with an eclectic ensemble, including a raccoon, snakes, sugar gliders, possums, as well as the more conventional dogs and cats.

This assembly of rescued pets entertains their 3 million Instagram followers with their endearing quirks and playful antics, and they've secured partnerships with companies like CashApp, Farmville, and Sims4, among others.

@mr.pokee introduces us to Herbee, an adventurous hedgehog, and his Instagram followers are treated to thrilling and exotic global escapades. His Instagram feed is a carefully curated fusion of travel experiences and diminutive delights like hedgehog attire, stockings, hats, and toddles.

Adding to the family are another pet, a hedgehog named Dumpling, and cats Henree, Wallee, and Bumblebee. This household of animals has successfully collaborated with brands such as Photo Leap, Pokemon, and Tractive.

@this_girl_is_a_squirrel is the digital dwelling of Jill, a 9-year-old squirrel who transitioned into the life of a beloved pet after being rescued. She informs her 706,000 Instagram followers about her penchant for parkour and Starbucks napkins. Jill enjoys dressing up in costumes and leads an active and playful existence with her human companions.

Her feed is brimming with endearing squirrel snapshots, whether she's nestled under flowers, adorned with a tiara, practicing her parkour skills, or sampling various treats. Jill has collaborated with numerous companies, including Henry's Pets and Pop Your Pup, and boasts her own line of merchandise featuring socks and tees.

The self-proclaimed international heartthrob, who occasionally delves into modeling, is a pint-sized Shetland pony residing in the UK. His Instagram feed presents an irresistible blend of the picturesque English countryside and the opulent London life, all from Teddy's unique perspective.

Follow along as Teddy explores The Boring, Buckingham Palace, The London Horse Show, and the lush pastures of his country home. He shares his pony escapades with his 164,000 Instagram followers and occasionally features his fellow Shetlands and his little sibling, Rusty the Cocker Spaniel (@rustytheworkingcocker).

As influencer marketing gains widespread popularity, various niche influencer categories continue to emerge. From dadfluencers and skinfluencers to granfluencers and kidfluencers, nearly every niche, no matter how specialized, has at least one, if not multiple, prominent figures. One such niche is the petfluencer, or pet influencer, a growing community of influential figures dedicated to producing pet-related content. While these accounts are typically managed by humans on behalf of their furry companions, the trend is catching on across platforms like Instagram, TikTok, YouTube, and Facebook.

For pet brands, this influencer, being passionate pet lovers and owners, offers a creative approach that can serve as a valuable asset. Much like an influencer in any other niche, a pet influencer crafts captivating, educational, and inspiring videos tailored to their specific audience. Some may focus on promoting pet adoption and rescue, while others concentrate on showcasing purebred pets and their performance in dog shows. Chompers The Corgi dog, a buddy of ours who we previously described, is an example of one such pet travel influencer.

The timeless allure of photos and pet imagery has consistently found favor on social media platforms. And the appeal extends across various animal preferences, whether you're a cat lover, dog enthusiast, pig admirer, duck devotee, or wildlife lover.

The specific influencer has attracted substantial followings, reaching the hundreds of thousands and even millions, firmly placing them within the ranks of macro and mega contributors. However, similar to conventional figures, most fall within the realm of micro-influencers or mid-tier influencers. The creative possibilities for promotion are virtually boundless. An influencer can endorse a new puzzle toy, for instance, by sharing a video featuring their beloved pet playing with it while the owner discusses its features. Alternatively, they might showcase a pet-friendly wagon or stroller for leisurely walks through the park.

It's worth noting that not all content is exclusively centered around pets. Some accounts blur the lines between pet-oriented and lifestyle content, offering various promotional opportunities for an influencer and brands.

Petfluencers like the ones we have highlighted here are flourishing across almost all social media platforms. The appeal of attractive pets and exotic creatures can help rescue groups, animal shelters, and nonprofits raise awareness of their causes and boost donations. In the hands of a pet content influencer, pet-related brands can find an interesting and lucrative place to show audiences your products in use.