As influencer marketing gains widespread popularity, various niche influencer categories continue to emerge. From dadfluencers and skinfluencers to granfluencers and kidfluencers, nearly every niche, no matter how specialized, has at least one, if not multiple, prominent figures. One such niche is the petfluencer, or pet influencer, a growing community of influential figures dedicated to producing pet-related content. While these accounts are typically managed by humans on behalf of their furry companions, the trend is catching on across platforms like Instagram, TikTok, YouTube, and Facebook.
For pet brands, this influencer, being passionate pet lovers and owners, offers a creative approach that can serve as a valuable asset. Much like an influencer in any other niche, a pet influencer crafts captivating, educational, and inspiring videos tailored to their specific audience. Some may focus on promoting pet adoption and rescue, while others concentrate on showcasing purebred pets and their performance in dog shows. Chompers The Corgi dog, a buddy of ours who we previously described, is an example of one such pet travel influencer.