A "virtual influencer" is a fictitious public avatar that exists only in computer-generated form. Then, this avatar is set up to act the same way on many media channels, as if it were a real influencer. They post about similar things that human promoters do, for instance, vacation photos, outfit posts, and lots of selfies. VirtualHumans.org claims there are more than 200 online celebrities active on web-based networking platforms. Those who are considered to be major innovators have millions of fans.
When it comes to advertising goods and services on platforms such as Instagram, Twitter, Facebook, and TikTok, CGI promoters are just as useful as their human counterparts for a brand. By working with bloggers, a brand can show its products in a more real way than it can with more traditional forms of advertising. Some audience members might think that these "CGI advertisers," also called "virtual influencers," are real people because their faces, personalities, and bodies look so real. A CGI influencer will have the following qualities:
- They must be computer-generated.
- In most cases, they take on a human form.
- Their history is interesting and relatable to the audience.
- They have the ability to influence the audience
In the past few years, an electronic avatar has grown in popularity and status, with more and more slick electronic characters showing up on Instagram and other social networks and building up large fan bases. Just like celebrities and real individuals with a lot of influence, these 3D models are often used in marketing campaigns, brand placements, and PR activities.
Because of how popular these opinion leaders have become, they get three times as many interactions on Instagram as regular users. A recent study found that more than half of the respondents surveyed (58%) follow at least one CGI influencer. They follow a virtual influencer for many different reasons, such as to get content (27%), stories (19%), and inspiration (15%). Although the trend of using digital natives as spokesmen has not caught on in the West to the same extent as in Asia, it has grown enormously there. The meta-human idol market is expected to grow from $4.6 billion in 2015 to close to $5.8 billion by 2030. Most of this growth will happen in China.