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Unlock New Revenue Streams: Leveraging Live Streaming Stats for Business Growth

Daria Belova – Marketing and PR Director

15.07.24

7 min

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7 min read

The practice of live video streaming has spread like wildfire. Live streaming has become increasingly popular in recent years, demonstrating its immense potential. Live streaming content has expanded from its original use case—online video gaming—to include many more uses, such as video conferencing and live purchasing. With an anticipated $3.95 billion in revenue by 2028, live streaming is a phenomenon with enormous untapped potential and far-reaching effects in many sectors.

This article delves into the most recent statistics on Live streaming content, showing that it is more than just a fad; it is an effective tool that is changing the face of the internet.

Comprehensive Live Video Streaming Statistics: Trends and Insights
Live Streaming Statistics: Insights Into the Gaming Industry
Harnessing Live Video: Key Stats for Effective Marketing Strategies
Live Streaming Platforms: Key Stats and Trends
Monetization of Live Streaming
Live Shopping Trends: Insights and Statistics
FAQ

Comprehensive Live Video Streaming Statistics: Trends and Insights

To get a feel for the scale and potential of the content streaming market, let us take a look at some broad data. You can learn about the industry's inner workings and the recent and forthcoming trends in Live stream content for 2024 from these figures.

From $1.24B in 2022 to $1.49B in 2023, the worldwide content streaming business grew substantially. Forecasts show that the market will surpass $3B by 2027, continuing this growing trajectory.

By 2027, experts predict that the worldwide pay-per-view streaming business will have grown to $2.4B. Online education, which depends significantly on content streaming technology, is a major factor propelling this expansion.

The gaming category on YouTube grew by 13% in Q1 2023, making up 17% of all live stream hours on the platform. This proves once again how popular the platform's gaming content is with an influencer and gaming.

According to a recent Forbes survey, nearly half of all content streaming service subscribers do not really utilize their subscriptions very often. It seems like a lot of people are not making the most of their memberships.

The most dramatic increases in live-streaming influencer viewership content have been in Latin America (at 70%) and Asia (at 90%). This proves that live-streaming content is becoming more accessible in different parts of the world.

Over 163M people, a 2.1% rise from 160 million in 2022, watched live videos of an influencer stream in the US in 2023. One factor contributing to this expansion is the proliferation of social media sites that offer live-streaming content capabilities.

Only 36% of marketers employ live video content and an influencer, such as streaming content on social platforms, according to Wyzowl, indicating that live video is still a relatively underutilized marketing strategy.

To find out how much an influencer makes money from their videos, marketers employ a variety of measures. Viewers(63%), engagement(61%), leads(56%), sales(26%), public relations(42%), customer engagement(42%), and brand awareness(43%) are all part of this category. Return on investment tracking is not done by more than 11% of video marketers.

Among the 600+ million individuals who utilize streaming platforms online, 30% of all streaming subscribers use Spotify, making it the most popular music streaming service in the world.

About 62.06% of the market's revenue share in 2022 came from live streaming. According to Grand View Research, the rising demand for digital media services and the improvement in internet speeds are the main factors driving this growth.

Live Streaming Statistics: Insights Into the Gaming Industry

This year, the global audience for gaming live stream is expected to hit one billion. By 2025, this number is projected to grow to 1.4B, showing a compound annual growth rate (CAGR) of 16.3% since 2020, when the viewers was over 660M.

The game streaming market, currently valued at nearly $10B, is expected to surpass $15 billion by 2028, with a CAGR of 10.79%. The increased use of video streaming apps and the demand for on-demand video content drive this growth.

In the US, total revenue from video games and eSports is projected to reach $72B by 2027, representing a CAGR of nearly 6%. Key growth factors include omnichannel consumer experiences and bundled packages.

According to TwitchTracker, in the last 30 days, an influencer, Squeezie generated 7.11 million hours watched and had 1.34M peak viewers. Eliasn97 an influencer had 11.6M hours watched and 189,931 peak viewers, while another influencer, Gaules ranked third with 11.2M hours watched and 707,648 peak viewers in September 2023.

As of March 2023, about 65% of Twitch's adult user base in the United States was male, indicating a significant gender skew towards men on the platform.

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Harnessing Live Video: Key Stats for Effective Marketing Strategies

In recent years, more businesses have been using video for marketing. In 2023, a whopping 91% of businesses are using video as a marketing tool, which is the highest it's ever been since Wyzowl started tracking this in 2016. On top of that, 96% of marketers see video as a key part of their marketing strategy.

Even though video marketing is becoming crucial, some businesses still shy away from it. They cite reasons like not having enough time to create videos (30%), not knowing how to start (18%), and thinking it's too expensive (10%). However, there's good news: 70% of these "non-video" marketers plan to start using online video marketing this year.

Twitch is still the go-to streaming platform for influencer gaming, but it's also gaining traction with brands looking to connect with Millennial and Gen Z viewers through non-gaming channels. In 2022, the Sports and Music categories were the top non-gaming channels, attracting 30M unique viewers. The Sports category, in particular, saw a 25% increase in hours watched compared to 2021.

Video is a powerful tool for impacting key marketing metrics. For instance, 96% of video marketers found that video increased user understanding of their products or services. Additionally, 95% said video helped boost brand awareness, and 91% reported it increased traffic.

Despite the growing importance of video, 43% of businesses in 2022 still didn't have a specific video strategy, according to Wistia. Many businesses are making content more accessible. About 75% of an influencer prioritize accessibility by adding closed captions, and audio descriptions, using accessible players, and providing global subtitles.

In terms of spending, digital video ad spending reached $47.1 billion in 2022, marking a 21% increase from the previous year. It's expected to hit $55.2 billion in 2023, with digital video making up 47% of the TV/video market, according to the Interactive Advertising Bureau.

Live Streaming Platforms: Key Stats and Trends

In 2022, the global livestream market was worth $1.24 billion, growing to $1.49 billion in 2023. It's expected to soar to $3.21B by 2027.

Live streaming influencer makes up a significant 63.18% of the overall video-streaming industry, including broadcasting services. This segment alone is expected to grow by 27% between 2023 and 2029, reaching a massive $252.76B by the end.

Most users, about 82%, favor live content from brands over their social posts. Brands are heavily investing in social media marketing but are increasingly focusing on live video content to connect with their viewers.

A survey on live streaming revealed that 56% of users prefer online streaming influencer over traditional TV and are willing to pay for it, mainly because they dislike the long ads on regular TV.

In 2023, 68% of marketers evolved their planning through organic video marketing, with many learning from YouTube. Additionally, 66% plan to utilize video marketing more.

Video significantly impacts key marketing metrics: 96% of video marketers reported improved user understanding, and 95% found that stream boosted brand awareness.

The stream is becoming more popular than blogs, with 80% of people believing this shift. Furthermore, 82% of consumers prefer to engage with brands through an influencer and live stream.

The live stream market includes 2,993 domains compared to Twitch's 196 domains. Twitch holds a 2.34% share of the 34.97% market share for streaming platforms.

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Monetization of Live Streaming

Many businesses and organizations have successfully tapped into live streaming as a revenue source. There are several monetization strategies they use. Here are some of the latest live stream stats to consider for 2024.

Live stream has quickly become a valuable revenue source for many content creators. Depending on the platform and viewers, they can earn substantial amounts from live content. Reports show that an influencer has made significant earnings through live streaming on YouTube.

On Twitch, numerous streamers make considerable money, with "Critical Role" topping the list, having made over $9 million in less than three years.

In 2022, Bigo Live generated about $82 million in consumer spending, making it the highest-grossing live-streaming app, while Twitch made $72.6 million.

For the average Twitch streamer with 10–20 viewers, earnings can range from $50 to $100. The popular influencer can earn earnings annually.

Streamers can generate revenue through brand deals, sponsorships, donations, subscriptions, merchandise sales, and ad revenue.

In 2022, eSports and games live streaming sales in China reached nearly $320 million, and by 2023, they are projected to hit $500 million.

Shopping events through live streaming are expected to generate $25 billion in sales by the end of 2023, with popular streamers significantly influencing online shoppers' spending.

Hulu is the most popular live-streaming app in the US, with 39 million subscribers and 4.1 million of an influencer of Hulu Live TV, generating $4.4 billion in revenue in 2020.

The music streaming market is projected to be valued at around $120B by 2032, driven by the growing popularity of streaming apps, live-streaming trends, and increased consumption of music video content.

Live Shopping Trends: Insights and Statistics

By 2028, the live e-commerce market is projected to hit $2,564.87 billion, thanks to growing internet access and smartphone usage.

China has the most developed live commerce market. About 57% of users there have been using this shopping method for over three years, compared to just 5-7% in Europe and the US. China also leads in live shopping attendance, with 87% of users tuning in. The most popular live commerce categories in China are groceries (54%), clothing (45%), footwear (33%), skincare (30%), and haircare (26%).

In the US, fashion is the top choice for live shopping. A survey found that around 26% of users bought clothing and apparel during a live stream. Personal and beauty care products are also popular, with 22% of people choosing these items.

In 2022, over a third of US shoppers were aware of live shopping events, but only 20% took part. Denmark had slightly higher engagement, with 24% of shoppers participating.

Facebook was the popular platform for live shopping in 2022, with nearly 58% of global internet users engaging. Instagram was next with 46%, while TikTok was third with about 16%.

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