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Influencer Marketing Agency Hype Factory

Decoding Influence: Strategies for Finding and Vetting Social Media Influencers

3.05.24
5 min
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5 min read
Influencer marketing is all the rage in the business world now, as firms seek to connect with consumers through the people they already follow. Unfortunately, things are not always rosy. A partnership with influential people can be complex in the business realm. In order to establish a strong partnership, you must be honest and diligent. Remember that you would not want to invest in someone who could cause problems for your brand or who uses phony statistics.

Do your research before jumping into a business partnership with an influencer. If you are in the wrong match, it might be disastrous for your business. Oh my, that might completely derail your accomplishment. Before you agree to work with an influencer, make sure you follow these steps.

1. Understanding Your Audience

Find out the influencer fan base before you sign them up for a business partnership. Verify if an influencer is suitable for your intended audience and followers. Your money will be wasted if they don't. Investigate their engagement rates as well. Find the ratio of their number of followers to the amount of engagement they are receiving.

2. Investigation of Their 'Influence'

Verify the authenticity of the influencer you are interested in while moving forward with a business partnership. It is not all about the follower count; if half of them are bots and the other half are nowhere to be found, it is pointless. Verify if their impact is sincere, not just based on statistics.

3. Joining Forces

Size does not matter if no one is interested. As their number of followers grows, so should the number of likes and comments they receive. Also, keep an eye on the lesser-known influencers; you never know when they could be the perfect fit for your business partnership, audience, and followers.

4. Harmonizing Voice with Listeners

It must have the correct vibe. Look for an influencer whose voice is congruent with that of your business partnership. Take your time finding the one that feels most comfortable because they must be a good fit.

5. Exploring Potential

Do a few trial runs before you commit to a business partnership. Get their take on business brand promotion by sending them a sample. Things could be looking up if they agree to the conditions and it all works out.

6. Do Followers Buy?

Cut the crap and figure out whether their followers will actually buy. The answer lies in that query. Who cares if an influencer has a large following if they are not making any sales?

7. Establishing Genuine Bonds

It is about more than just making sales. Your brand will benefit greatly from an authentic partnership with the influencer. Contract or no contract, if people adore your brand, they will continue to talk about it.

8. Delivering the Message

Look beyond the stats and check if they are engaging in conversation with their audience, business partnership, and followers. Likes and shares are not as important as engagement. Also, find ways to interact directly with your followers and build meaningful partnership.

9. Verify Their Past Performance

Do your research on the influencer's previous projects and business partnerships. You'll learn about their followers, engagement, work ethic, and compatibility. Knowing this stuff helps you make the right choice for your followers and brand.

10. Keeping It Clean

Take a good look at all of an influencer social media profiles. They represent your brand, so you need to make sure they align with your company's ethics. If they've got anything controversial or political out there, it might not be a good fit for your business partnership.

Influencer Outreach: Key Questions for Your Brand's Screening Process

Here are some key questions to toss at the potential influencer you're chatting up. These questions come in handy whether you're reaching out to them or they're hitting you up for a business partnership.

Who Have You Worked With in the Past?

This is quite shocking. To get a feel for their level of expertise, look into their previous business partnerships. You can tell they are genuine if they have worked with businesses before. It would be ideal if the business in question were comparable to yours.

Which Types of Content Do You Typically Cover?

Find out what kinds of media they enjoy. From a specific style to a specific field, an influencer has carved out a special place for themselves. Imagine lifestyle gurus on Instagram as opposed to beauty junkies on TikTok. Also, it is helpful to know if they prefer long films or short photos.

Does Your Audience Comprize Just You?

A basic yet vital question: who are they trying to reach? "Everyone" is not the right word to use; a niche influencer has their own group of followers rather than generic followers. Collaborating with an influencer who resonates with your audience—those who share similar demographics, beliefs, and struggles—is a smart move for a potential business partnership.

Do You Feel At Ease Using the Contract?

You can establish the tone for your partnership by bringing up a contract. Make sure everyone is on the same page by putting everything in writing. You will definitely end up ghosted if you insist on sticking to handshake deals. When someone is "down to sign," it indicates they are eager to start working.
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    Avoiding the Biggest Mistakes in Influencer Vetting

    Checking out an influencer might seem like a breeze, but trust me, it's not as easy as it looks. Let's wrap it up with some common slip-ups brands make when you find an influencer for a potential business partnership. Here's what to steer clear of:

    1. Being all over the place with their vetting for a potential business partnership. You have to know what you're after before you start hunting down creators. Set some ground rules, like follower count, engagement rate, influencer type, or style. It'll save you heaps of time and help you zero in on the right creators.

    2. Having sky-high expectations for an influencer for a potential business partnership. Sure, there are a ton of influencers out there, but finding the "perfect" one can be a grind. Don't get too hung up on every little detail. Especially if you're reaching out over DMs, keep it chill. They'll probably be cool with answering quick questions. But don't expect a whole essay or a CV from them.

    3. Relying too much on influencer tools. Business leans on fancy tools to find out creators, but here's the scoop: a lot of them aren't all that accurate. They might miss the mark on spotting fake followers. Bottom line? Nothing beats eyeballing an influencer yourself. That's why rolling with a vetted network like Statusphere is clutch.

    Efficiency First: Streamlining Your Influencer Vetting Process

    The thing is, a plethora of creators are eagerly awaiting the opportunity to use your goods. Believe me when I say that their fan base is eager to witness your products in action.

    Well, now we have a reliable screening procedure. To get high-quality branded content, that is the secret.

    But come on, business already has a lot going on, and screening takes time.

    Why not think about using Statusphere or another easy-to-use influencer marketing tool instead of trying to speed through it?

    We have a system in place to monitor the activity and quality of our approved creators. So, those "what-ifs" can go out the window. Just over ten percent of the people who apply actually get the job.

    Also, we will only ever match you with artists who are enthusiastic about promoting your goods. Our platform takes care of everything from matching users to monitoring their progress, making managing marketing initiatives involving micro-influencers a breeze.

    FAQ

    Ready to level up your influencer marketing game? Get started today by finding and vetting the perfect influencers for your brand. Don't leave your success to chance – take control with informed decisions. Reach out to us now to explore how our platform can simplify the process and help you achieve your marketing goals.