Influencer marketing refers to a strategic approach where companies collaborate with influential individuals, known as influencers, to promote their campaign to a specific target audience. Powerful celebrities are individuals who have established credibility and a dedicated following on social media platforms or other online channels. They have the ability to shape the opinions, behaviors, and buying behavior of their followers.
In influencer marketing, companies leverage the influence and reach of these many audiences to create authentic and engaging campaigns that showcase their offerings. The goal is to tap into the influencer's audience and leverage their trust and connection with their followers to drive awareness, increase engagement, and ultimately boost sales and buying behavior.