Rubén Doblas Gundersen, aka Rubius, is a Norwegian-Spanish influencer. In 2016, Rubius received recognition from Time magazine, which listed him as one of the "next generation leaders" and acknowledged him as an "online conqueror." In 2018, he achieved a remarkable feat by setting the world record for the highest number of live viewers during an online YouTube broadcast of a Fortnite tournament. El Rubius' channel predominantly feature engaging content such as gameplays, sketches, vlogs, and montages, with a strong focus on video games. What sets his content apart is the infusion of humor, satire, and sarcasm, adding a unique flavor to his creations. One of the key factors contributing to El Rubius' remarkable success and viral impact is his charisma, naturalness, and simplicity. He has a knack for connecting with his followers on a personal level, establishing a genuine and profound connection with his viewers. This connection is further strengthened by his direct language and communication style, allowing him to resonate deeply with people and foster a strong sense of community. Today, Rubius stands as one of the most renowned streamers on Twitch, boasting the third-most-followed Twitch channel worldwide. Since Rubius primarily streams in Spanish, it comes as no surprise that his key community base aligns with that of the previous streamer, spanning across Spain, Argentina, and Mexico. Interestingly, 34% of his viewers are female. Notably, Rubius has reached a peak live viewership of over 800K, showcasing his ability to captivate and engage a substantial number of followers.