10 Top Twitch Influencers To Work With

When users visit Twitch, Amazon.com Inc.'s livestreaming platform, they typically come to enjoy watching popular gamers showcase their skills in the latest games or engage in conversations with their followers. If you're looking to tap into the power of influencer marketing on Twitch, you should acknowledge yourself with the top influencer on the platform. Twitch, the popular streaming platform, has gained immense popularity in recent years, attracting millions of users worldwide. With its extensive network of content creators and committed participants, Twitch provides a unique opportunity for companies to establish connections with their target consumers through influential Twitch personalities.

In this article, we'll introduce you to the top 10 Twitch influencers you should consider working with. These influencers have established themselves as leaders on the Twitch and have garnered a significant following. Collaborating with them can help you reach a wider consumer base, increase brand awareness, and drive engagement. Let's dive in!

Before we jump into the list, let's clarify what exactly is meant by a Twitch influencer. A Twitch influencer is a content creator who gives live broadcasts on the platform and has built a dedicated following. These influencers entertain and engage their fans by playing video games, hosting talk shows, showcasing their skills, and providing valuable content. Influencers have the power to impact their fans' opinions and behaviors. The exceptional charm and relatability of the most successful Twitch influencers evoke such a strong connection with viewers that it's impossible not to imagine oneself casually sharing a beer or playing a few rounds of Fortnite together. That's the reason why their recommendations, sponsorships, and endorsements hold weight and can greatly influence their fans' purchasing decisions. Business can leverage this influence to promote their products or services to a target customer segment and benefit from the trust and loyalty that Twitch influencers have cultivated.

While YouTube Live is the most watched platform for different entertainment categories, Twitch is the number one streaming platform in the gaming category by the number of hours watched. This platform's popularity has skyrocketed in recent years, making it a lucrative platform for both influencers and companies. With over 30 million daily active users, Twitch offers a massive viewership for influencers to connect with.

One of the reasons behind Twitch's success is its ability to create an interactive and engaging environment. 1,5 hours is average time spend by active user watching session. Individuals can chat with influencers in real-time, participate in events, and financially support their favorite influencers through subscriptions and donations. This level of engagement cultivates a strong sense of camaraderie and loyalty among users of the Twitch.

Additionally, Twitch has expanded beyond gaming content. You can now find influencers who focus on various niches, such as music, cooking, art, and fitness. This diversification of content has attracted a broader viewership and increased Twitch appeal to companies from different industries.

To increase reach to broader viewerships and engagement rates, the platform keeps launching new instruments allowing viewers to interact with streamers. From Twitch drops to animated widgets, the opportunities for Twitch influencers and businesses to interact with the community are huge. Recently the streaming platform has announced the launch of Stories format which is planned for Autumn 2023. This format will enable influencers to reach their community with exclusive content and engage with them not only during streaming.

As Gen Z is trying to limit their time on-line and claim that they are on the way to finding new hobbies and interests, platforms are well-aware of this and keep introducing new features. Though Twitch platform is primarily about gaming content, IRL streaming is gaining momentum there. IRL streaming opened the door to diversified content and locations, leaving the floor for experiments and new categories. The platform updated its Stream Events and included support for streamer's birthday.

As the number of daily active users of mobile games is growing, the mobile streaming becomes more in demand. While mobile games account for approximately 7% of the total live streaming viewership, they create a distinctive type of the games played and attract its users due to overall convenience of mobile usage.

Working with Twitch influencers can yield numerous benefits for your organisation. Here are some compelling reasons to consider collaborating with them:

a. Reach a Targeted Audience: Twitch influencers have built a dedicated following around specific niches and genres. By partnering with influencers relevant to your brand, you can effectively target your desired consumer.

b. Authenticity and Trust: Twitch influencers are known for their authenticity and genuine connection with their community. Their recommendations and endorsements are often trusted and valued by their community, making them powerful advocates for your brand.

c. Creative Brand Integration: Twitch streamers are experts at integrating sponsored content seamlessly. They can creatively showcase your product or service, making it feel like a natural part of the content rather than an intrusive advertisement.

d. Increase Brand Awareness: Collaborating with Twitch influencers exposes your product to a wider potential user base and can significantly increase brand awareness. Their community is likely to explore your product further, leading to potential new customers and loyal users.

Finding the right Twitch influencers for your brand requires thorough research and understanding of your target customer. Here are a few strategies to help you find and select the most suitable Twitch influencers:

a. Determine Your Target Audience: Clearly define your consumer. Consider factors like niche relevance, viewers' demographics, geography and interests.

b. Use Influencer Marketing Platforms: Utilize influencer marketing platforms that have extensive data on Twitch influencers. These platforms provide tools to search and filter influencers based on specific criteria, making it easier to find suitable partners.

c. Engage in Networking: Attend industry events, conferences, and gaming conventions to connect with Twitch influencers in person. Building relationships and networking with streamers can lead to long-term brand collaborations and deeper integrations.

Now that we've covered the essentials, let's move on to the top Twitch influencers you should consider working with.

Channel Followers: 18.5M

Richard Tyler Blevins, widely known as Ninja, is an American professional gamer who is active on all key social media platforms and has a prominent presence with millions of fans. In March 2018, Blevins became the inaugural Twitch streamer to amass over 3 million subscribers on the platform. In September 2018, he achieved another significant milestone by becoming the first professional esports player to grace the cover of ESPN The Magazine, solidifying his status as a trailblazer in the industry. During his streams, he engages his subscribers with a variety of popular games, including Fortnite, League of Legends, PlayerUnknown's Battlegrounds, Z1 Battle Royale, Halo, Apex Legends, Call of Duty: Warzone, and Valorant. Over 50% of his viewership comes from the United States. Notably, his Twitch streams have consistently attracted a live viewership of more than 240K.

Channel Followers: 15.1M

Raúl Álvarez Genes, commonly recognised as Auron, is a Spanish influencer and comedian who has gained notable recognition. In October 2020, Forbes Spain acknowledged his influence by including him in their prestigious list of the top 100 influencers in Spain for the year. This further solidified Álvarez's status as one of the most influential personalities in the influencer landscape. Auron's content attracts a significant following primarily from Spain, Argentina, and Mexico. Notably, over 30% of his supporters are females. Auron's recent streams have generated substantial interest, with some reaching over 1.5 million live views. His increasing popularity is evident in these impressive numbers.

Channel Followers: 14M

Rubén Doblas Gundersen, aka Rubius, is a Norwegian-Spanish influencer. In 2016, Rubius received recognition from Time magazine, which listed him as one of the "next generation leaders" and acknowledged him as an "online conqueror." In 2018, he achieved a remarkable feat by setting the world record for the highest number of live viewers during an online YouTube broadcast of a Fortnite tournament. El Rubius' channel predominantly feature engaging content such as gameplays, sketches, vlogs, and montages, with a strong focus on video games. What sets his content apart is the infusion of humor, satire, and sarcasm, adding a unique flavor to his creations. One of the key factors contributing to El Rubius' remarkable success and viral impact is his charisma, naturalness, and simplicity. He has a knack for connecting with his followers on a personal level, establishing a genuine and profound connection with his viewers. This connection is further strengthened by his direct language and communication style, allowing him to resonate deeply with people and foster a strong sense of community. Today, Rubius stands as one of the most renowned streamers on Twitch, boasting the third-most-followed Twitch channel worldwide. Since Rubius primarily streams in Spanish, it comes as no surprise that his key community base aligns with that of the previous streamer, spanning across Spain, Argentina, and Mexico. Interestingly, 34% of his viewers are female. Notably, Rubius has reached a peak live viewership of over 800K, showcasing his ability to captivate and engage a substantial number of followers.

Channel Followers: 13M

Born on March 26, 1995, Ibai Llanos Garatea, widely recognized by his mononymous name "Ibai," is a prominent Spanish internet celebrity, streamer, and esports caster. His influential presence and captivating personality have propelled him to the forefront of the online entertainment scene. In the year 2021, Ibai earned the prestigious recognition of being named the most influential social media influencer in Spain by Forbes Spain. This esteemed accolade solidifies his impact and status as a prominent figure in the digital landscape. Ibai's content primarily caters to a Spanish-speaking folk, with his core viewership originating from Spain. Impressively, his streams have recently achieved peak live views exceeding 1 million, showcasing the immense popularity and engagement his content generates. In 2023, Ibai received the Streamer of the Year award at the ESLAND Awards. These awards, created by YouTuber and streamer David Cánovas Martínez, also known as "TheGrefg," celebrate outstanding content creators from Spain, Latin America, and Andorra. The winners of each category are determined through public voting and are selected from the cream of the crop within the Spanish-speaking community of content creators.

Channel Followers: 11.8M

Félix Lengyel, known by his popular moniker xQc (formerly xQcOW), is a well-known Canadian streamer and former professional Overwatch player. Although he is most prominently known for his successful streaming career, Lengyel initially rose to prominence as a professional player in the competitive world of Overwatch. It was in 2016 that he embarked on his esports journey, simultaneously venturing into the realm of regular streaming, thereby establishing a strong presence in both arenas. xQc has built a dedicated audience primarily hailing from the United States and Canada. Recently, his streams have reached impressive heights, attracting over 2 million peak live views. It's noteworthy that more than 30% of his audience consists of female viewers, showcasing the broad appeal and inclusivity of his content.

Channel Followers: 11.3M

David Cánovas Martínez, widely known as TheGrefg, is a prominent Spanish content creator. He has established a strong presence as both a YouTuber and Twitch streamer, captivating audiences with his engaging content. TheGrefg previously held the Guinness World Record for the highest number of concurrent viewers on Twitch. This impressive feat was accomplished during the live presentation of his exclusive Fortnite outfit on January 11, 2021, reaching a peak concurrent viewership of 2,468,668. It was a momentous occasion that showcased the immense popularity and influence of TheGrefg within the online streaming community. The majority of TheGrefg's viewers, accounting for over 80%, are male. He primarily communicates in Spanish, and his channel's main geographical focus revolves around Mexico and Spain. When it comes to gaming content, TheGrefg focuses on popular titles such as Rust and Fortnite, captivating his audience with thrilling gameplay and entertaining streams.

Channel Followers: 10.8M

Juan Sebastián Guarnizo Algarra, better known as JuanSGuarnizo, embarked on his streaming journey in 2016. Hailing from Colombia, JuanSGuarnizo is a versatile content creator, known for his presence on Twitch, YouTube, graphic design skills, and engaging social media persona. He exclusively communicates in Spanish during his streams and videos. Juan Guarnizo has gained fame for his diverse video content, which encompasses art, video games, commentaries, funny clips, and other entertaining streams. Marvel's Spiderman, Grand Theft Auto (GTA), Rust, Pummel Party, Warzone, Chess, and Call of Duty are among the exciting video games he streams, providing his audience with a captivating gaming experience.

Channel Followers: 10.6M

Michael Grzesiek, widely recognized as Shroud (formerly known as mEclipse), is a prominent streamer, YouTuber, and former professional player in both Valorant and Counter-Strike: Global Offensive. With his remarkable accomplishments, Shroud has amassed a massive following, and as of April 2022, his Twitch channel boasts over 10 million dedicated subscribers. His incredible success in the world of content creation has solidified his position as a prominent figure in the streaming community. Shroud's channel primarily attracts viewers from the United States and Sweden in terms of geography. In his recent streams, he dedicated his content to the highly anticipated game Diablo IV, offering viewers an immersive experience lasting an impressive 70 hours.

Channel Followers: 9.3M

Imane Anys, widely recognized as Pokimane, was born on May 14, 1996. She is a Moroccan and Canadian social media personality, Twitch streamer, and YouTuber. Pokimane has garnered immense popularity for her captivating live streams on Twitch, where she primarily shares video game content, with a notable focus on games like League of Legends and Fortnite. Her engaging streams have earned her the distinction of being the most-followed female streamer on the platform. Pokimane's dynamic presence has cemented her status as a prominent figure in the streaming community.

Channel Followers: 8.8M

Thomas Chance Morris, known professionally as Sodapoppin, is an accomplished American Twitch streamer and YouTuber. With his streaming journey commencing in 2012, Morris is widely regarded as a pioneer in the early days of livestreaming. He holds the esteemed title of being a World of Warcraft legend and also serves as a co-owner of NRG Esports. Morris's influence extends beyond his individual achievements. He played a significant role in the resurgence of the social deduction game Among Us, which originally released in 2018 but experienced a massive surge in popularity during the Summer of 2020 amid the COVID-19 pandemic. When it comes to his top streamed games, Sodapoppin focuses on titles like WoW, Warcraft III, Dead by Daylight, and Grand Theft Auto V, captivating his audience with thrilling gameplay and entertaining content.

Twitch influencers have become a force to be reckoned with in the world of influencer marketing. Their ability to engage, entertain, and connect with their followers has made Twitch a prime platform for brands to promote their products and services. By collaborating with the top Twitch influencers we've listed, you can tap into their dedicated audience, increase brand exposure, and drive meaningful results for your business. Remember to choose influencers whose content aligns with your brand values and target audience for the best outcomes. In this article, we highlighted top influencers in terms of followership. However, there are hundreds of various Twitch streamers with unique content, and you will always find the creator who will open up new opportunities for your brand.