HelloFresh engaged in partnerships with various influential figures in the food, culinary, and lifestyle domains who resonated with their target demographic. These generated content, including unboxing videos, photos, cooking guides, and reviews, shining a spotlight on HelloFresh's meal kits. They underscored the ease of preparing quality meals at home while highlighting the availability, variety, and excellence of the ingredients. One notable collaboration was with the renowned chef Jamie Oliver, where they co-created exclusive recipes promoted through his social media channels. Jamie Oliver's endorsement and culinary expertise attracted a more comprehensive number of viewers interested in his cooking methods to the HelloFresh brand. Influencer strategies notably amplified the product visibility and engagement, as the authentic and more visually appealing content shared by people captivated their followers, increasing awareness and interest in HelloFresh.