In the Chinese landscape, social commerce has been growing at an amazing rate, and lifestream sales have been a big part of this. According to research from Insider Intelligence
, sales of live streams on Chinese social media sites are expected to reach $132 billion by 2021. The Chinese industry's social commerce market is expected to make $281.21 billion from live-streamed shopping by 2023, which is 60.9% of the market. Live streaming is a business marketing method that is becoming more and more popular. It lets customers watch a live demo of a social media product and ask the presenter any questions they might have about the product. Livestream shopping, which takes its cues from television selling models like QVC, also creates a social media environment with a sense of urgency, encouraging customers to take advantage of deals before they expire.
For this kind of activation to be most successful with customers in the Chinese market, a marketing sales model with a lot of social media discounts is usually needed. However, it's possible that this kind of strategy won't work well in other parts of the world. This is especially true for companies and products with a high price tag that don't like to be discounted. However, a social media approach that is more creative and driven by key opinion leaders might be more successful. One example of this kind of social media strategy is the marketing production of a limited quantity of a product that is only available to the audience of a specific influencer.