If you've delved into the world of market research or other research methods, you've probably encountered the concept of focus groups. Focus groups are commonly employed in research as a primary means of collecting qualitative data. While they aren't interviews, they involve hands-on engagement to stimulate interactions among research participants, enabling in-depth exploration of the topic. These categories can complement other research techniques, including survey questions and more.
It's essential to acquaint yourself with this research approach, and fortunately, this comprehensive guide delves deeply into this methodology, including how it relates to influencers and social media. It provides a thorough understanding, allowing you to determine whether it's the proper research method for your needs.