CEO

With over 15 years of experience in digital marketing, media, and advertising, Michael has held C-level positions at global advertising holding companies, including IPG Mediabrands, GroupM, and Omnicom. During his tenure, these agencies achieved leadership positions in the advertising market and garnered recognition from clients.

At HypeFactory, Michael is responsible for driving the effectiveness of business operations and enabling influencer marketing teams to deliver exceptional value to customers globally.

Michael is an official member of the Forbes Agency Council, where he shares insights on influencer marketing, growth hacking, and expanding into new markets.

Materials by Michael

23.08.23

Powering Retail Businesses Through Influencer Marketing

4.08.23

The Rise of B2B Influencer Marketing

21.07.23

Chinese Market Gaming Opportunities

9.06.23

Influencer Marketing - a Proven Instrument to Drive Business in China

28.05.23

Influencer Marketing - Proven Instrument to Drive Business in Indonesia

27.05.23

Indonesia's Marketing Mix: The Role of Influencer Marketing In Your Overall Business Strategy

27.04.23

Connecting With Your Ideal Audience: A Guide to Targeted Outreach

12.04.23

Differences Between Chinese and Western Influencer Market

17.03.23

Why Instagram Is the Most Popular Social Network in Indonesia

8.03.23

Best Tips for Successful Influence Marketing Campaign in Indonesia

21.07.22

What is Influencer Marketing: How and Why It Works

14.12.23

18.12.23