Why Instagram Is the Most Popular Social Network in Indonesia

The people of Indonesia are no exception to the worldwide phenomenon of the rise of influencer marketing. Approximately 56% of Indonesia's enormous population is online on social media at any given time. Businesses hoping to promote their wares via social media have reason to celebrate because Indonesia has one of the world's largest internet users. Yet, the data reveals that Instagram has captured the attention of the whole country. Discover the reasons Instagram has become the most used social media platform in Indonesia.

Instagram: Why It's Superior

Instagram is a mobile application for sharing photographs. It was purchased by Facebook in April 2012 for $1 billion and has already amassed more than 1 billion users. Social businesses of all sizes are now promoting their wares on Instagram. Here are the reasons why Instagram is the finest social networking tool to use.

1. Advertising is more enticing and less intrusive than those on other platforms

Instagram is a visual service that doesn't bombard its social users with annoying commercials. Instagram, like Facebook and Snapchat, has sponsored content that appears between a post and during story playback. Instagram social advertisements, on the other hand, are among the least distracting while users are trying to enjoy a video. Snapchat's media advertisements, for instance, may pop up when you're viewing artists' stories. Having to deal with that can be really frustrating at times. Instagram advertising, on the other hand, won't pop up until you've seen every one of a profile's stories. Promotions are more appealing and less intrusive than those on other media platforms.

When it comes to advertisements, Instagram is a visual medium that doesn't overwhelm its users. Its advertisements are similar to those on Facebook and Snapchat in that they show between a post or during Stories. When compared to other ad platforms, IG's are the least disruptive to your viewing experience.

2. Filters are one of Its most exciting features

In order to improve the appearance of the users photos on social media, image filters are in high demand. And you can find plenty of them on Instagram. Filters range from image-enhancing effects to animations, and they're all routinely updated. Stories can be edited with a few swipes of the screen. Images from the camera or gallery can be animated or filtered in various ways using effects. Filters for a social post and articles are not available in even the most interesting apps like Facebook. IG lets you alter your photos with a variety of filters before sharing them with your social followers. You'll need to utilize an external image editor in order to modify photos before posting them on social media using applications like Facebook, Twitter, and Pinterest, which don't have this capability.

3. It is Known for Its Simple Design and Usability

Instagram is more user-friendly than both Twitter and Snapchat. When you first launch IG, you'll be presented with your News Feed, where you may see either recently uploaded post or what IG believes you'll like based on your social preferences. When you've caught up on everything your friends have shared recently, you'll get a media notification. Touch-activated Stories appear at the top of the News Feed, and you may add your own post or share the work of others. Touch-activated Stories appear at the top of the News Feed, and you may add your own social media post or share the work of others.

4. It Is Great in Creating Community

It's no surprise that Instagram's thriving user base is one of the many reasons we consider it the finest social media platform. With a hashtag like #travelBUF, you may find a whole network of people and businesses who are proudly displaying the many attractions and activities available in Buffalo. This is a great method for discovering and following others who share your interests.

Branded social hashtags are helping businesses and publishers grow their communities and engage with their target audiences. J. Crew has a massive library of user-generated media post at its disposal, with over 70,000 photographs tagged with the hashtag #jcrewalways. Browse this selection to see how other Instagrammers are dressing the brand's preppy pieces to get media inspiration for your own outfits.

5. It Is Making an Impact on a Multifaceted Audience

Instagram has more than 1 billion monthly active users as of mid-2018. 64% of Instagram users are under the age of 34, making them younger than users of Facebook and LinkedIn. Media brands betting on IG will reap rewards as Gen Z, a demographic notoriously difficult to reach with advertising, matures and gains purchasing power.

The uniqueness of the media platform is that it has a nearly equal number of male and female users. Just based on this number alone, Instagram is a marketer's media dream because it can reach such a wide variety of people.

6. It lets you share your post on multiple networks at once

If Instagram is your social go-to photo sharing app, you can easily share the same images across multiple networks. Due to Meta's ownership of Instagram, the two social media platforms are now in sync with one another and with FB. You can also elect to have your social posts broadcasted on Twitter and Tumblr. Content creators who wish to publish identical media works on numerous platforms now have an easier time of it thanks to this function.

This is a great way to consolidate your social media efforts and build a network across several networks. When all of your pages are current, expanding across all channels at once becomes much simpler.

How Indonesia's Small Businesses Loves Instagram

As of April 2019, Indonesia's Instagram viewership of approximately 56 million was the fourth highest in the world, behind only that of China, Japan, and the United States. Facebook has a larger user base, while the latter is more popular among young people. Seventy-three percent or more of Indonesians between the ages of 16 and 25 use Instagram, whereas only 55.8 percent of those between the ages of 30 and 35 do.

Instagram, like many other social media sites, serves as a bustling social economy in Indonesia. Eighty-one percent of users, according to a survey by Ipsos, use the app to research products and media services they're considering purchasing. A whopping 76% of Instagram users said they've bought anything because of a recommendation from the app.

Instagram, too, is deemed an essential marketing tool for small firms in the same survey. At least half of Indonesian entrepreneurs who have a website say they would rather direct customers to their official Instagram account. Not only that, but up to 82% of Indonesian SMBs use Instagram DMs to actively engage with media clients.

Chief Global Growth Officer, HypeFactory

Michael Kuzminov