The consumer you're aiming your goods or services at is known as your target audience. Age, gender, location, social media activity, loyalty, and other factors can be used to target a specific demographic. To better reach your intended audience, it helps to have a firm grasp on their likes, dislikes, routines, and behaviors. Identifying and reach your ideal target consumer is crucial if you want to maximize the impact of your advertising budget. You can save time and money by using this method to reach new customers.