Shanghai-based One of the destinations in China market. At first, it was primarily dedicated to ACG (animation, comics, and games), but later, other types of media were included. These days, people can watch anything from e-sports to technology to music to dance to movies to TV dramas to educational programming to personal vlogs. It's also capable of real-time streaming.
According to the claims, "One in every two young people in China is a Bilibili user," with the majority of its individual being members of Generation Z. Bilibili's danmu, or "bullet comments," are what set the service apart from the competition. These comments appear on top of the film and move from right to left across the screen as it plays. Bilibili Categories + Users Engagement
Bilibi's primary categories include "Lifestyle," "Gaming," "Tech & Knowledge," and "Anime." Gaming can be broken down into nine distinct genres: combat gaming, multiplayer gaming, mobile gaming, internet gaming, board gaming, music gaming, gross merchandise volume (GMV), mugen, and gaming events. They are the cultural trendsetters of China market and represent a distinct subset of the Chinese internet population industry. 94% of all video views come from professional user-generated content (PUGV).
The level of user engagement is pretty high, particularly among the most influential users. Regarding online gaming, Bilibili lacks integration, and content creators frequently produce standalone movies or host live streams for individual gaming—a famous video-sharing industry in China with the aim of bettering the lives of young people there. Among the users of this platform, those under 35 make up over 86%. It has exclusive broadcasting rights to the e-sports tournament and signed several main streams. IM Opportunities: Bilibili Influencer Marketing Formats
- Popular formats: dedicated videos, video + e-commerce hyperlink, live-streaming + e-commerce hyperlink. No integration format is used.
- Organic Boost/Delayed Performance: the video release within 72h is the traffic growth burst period, probably will have a 10-20% increase after the release.
- Other ways to increase traffic: Ads purchase, trending.
By the end of the year 2020, the vast majority of the platform's videos will have been created by its influencers and posted as PUGV. Huahuo (花火平台) is Bilibili's newest service, and it's all about helping businesses and artists connect with one another. Individuals can earn free virtual currency called "Coins" simply by signing up and using it on a daily basis. A coin is only worthwhile when it is used to reward producers for their work.