Bloggers were the first marketers to write about the products they favored. When social media expanded in popularity, the content that content creators produced shifted. Videos are one of the most shared content opinion leaders use to promote products and services. Social media platforms like Instagram, Facebook Live, IGTV, YouTube, and TikTok have demonstrated the immense impact of video.
A rising number of people are listening to podcasts, and new audio-only apps like Clubhouse make you wonder what the next big thing will be in marketing. When new, innovative platforms and content appear, e-commerce brands can be ready to take advantage of them by joining them. An influencer is likely to collaborate with your business if you have a sizable following on their platform.