Influencer marketing is making headlines around the globe. Everyone wants to know the secret ingredient for working with influencers and reaching a target audience. So, where do we start?
You've probably heard about the Oprah effect. Oprah Winfrey, a famous American talk show host, created a powerful personal brand. When something was endorsed in her show, the sales were soaring through the roof.
Well, it's been over 30 years since the show first aired on TV. Since then, the internet and social media have facilitated a tremendous shift in society. The truth is the Oprah effect is no longer unique to the famous TV talk show.
As Adweek aptly put it
, "Everyone's an influencer." According to MediaKix estimations, there are up to 42 million influencers out there (and the number is still growing). So, the increasing popularity of influencer marketing is not surprising.