This all sounds pretty straightforward, right? But there's one catch. Sometimes it can take up to a couple of months before the results accumulate.
After your marketing campaign is over, the content created by influencers continues promoting your brand. To effectively measure the success of your campaign, you need to take this delayed effect into account.
And ― you guessed it ― some results are hard to measure:
- You can't know whether a new user who downloaded your app learned about it from an influencer some time ago or just found it on some other source.
- People who have used your product before but have stopped using it for some reason might re-consider their decision after seeing a post from their favorite influencer.
Although influencer marketing can be challenging and puzzling sometimes, it's one of the most effective marketing strategies out there.
So if you're still thinking about launching an influencer marketing campaign but don't know where to start, reach out to HypeFactory
, and we'll take it from there together.