When compared to the tens of thousands of dollars earned by Western influencers for each Instagram post, Chinese KOLs or influencers can earn over a million RMB in sales revenue per minute during live streams on platforms. On the 21st of October, during a six-hour and twelve-minute live stream and content, Li Jiaqi made an average of 1.77 million RMB (about 250 thousand USD) in sales revenue per minute. Second place goes to Weiya, which on that same day averaged 1.64 million RMB in revenue per minute or roughly 234 thousand USD.
TikTok and Taobao Live Broadcast are two of the most popular live-streaming platforms, where Chinese KOLs and influencers are especially active. As far as influential Chinese celebrities go, Li Jiaqi and Weiya stand out as the most prominent examples of influencers. Weiya, "the most powerful promoter," broke a record by selling over 267 million products in a single, two-hour live broadcast, while Li Jiaqi, "No. 1 Lipstick Sales," sold 15,000 lipsticks in just five minutes. Ahead of the Double 11 pre-sale on October 20th, Li Jiaqi once again surpassed Weiya on the ranking list of the hottest Chinese influential leaders. Weiya eventually topped the most popular list of influencers, drawing 550 million viewers for its live broadcasts.
Chinese KOLs like Li Jiaqi and Weiya can supply a lot of manufacturing plants. Wei Ya has stated that she will continue working no matter how wealthy she becomes. A lot of plants could shut down if she didn't keep broadcasting live content. They also earn commissions in addition to their advertising revenue. Earnings from a single live broadcast for Weiya are estimated at 2,370,000 RMB, while those for Li Jiaqi stand at 3,150,000 RMB.