How Gaming Influencers Turn Followers Into Players

The rules of the way games are discovered and played have changed. Modern audiences learn about and engage with mobile game through authentic and honest interactions that influencers provide.

The importance of the number of followers is also changing, becoming less significant. The real challenge is to turn even a small number of followers into game players and paying customers.

In this article, we will reveal go-to methods that would help any mobile game to spark interest in itself and attract a solvent audience through influencer marketing.

Influencers are preserved by the audience as relatable game players, not advertisers. Creators are not actors reading an advertising script, but the same game fans who share their unfiltered emotions. They talk about the game they play themselves in an interesting and exciting way, which creates a feeling of authenticity.

Every player wants to be involved in a space where he or she feels connected and valued. Creators give this feeling of a warm community, within which people are united by one thing - love for the game.

Influencers show every game in action making it easier for followers to imagine themselves playing. They record content live or create videos with minimal editing. This allows them to preserve real emotions from the game inspiring the audience to try the game themselves.

Creators bring the game world to life. They show the game in action, convey the atmosphere and their impressions. This tactic creates emotional involvement from the audience and generates a desire to play the mobile game.

Creators are the real experts in engaging audiences with chat, polls, or Q&A. During the stream, they joke around, ask questions and share emotions engaging the audience in active real-time communication with people from their circle of interests. This fosters a feeling of belonging to a community of the mobile game where everyone is important and needed.

Creators know how to create excitement and urgency around the game through early access to game features, discount promo codes or in-game benefits. The audience feels like they are getting exclusive access to game benefits that are limited in time, and enters the game to receive rewards and bonuses.

Recommendations from creators feel like advice from a close friend. Everyone knows that creators value their reputation, so they only recommend mobile game they believe is worth playing. This creates a sense of trust and transparency among the audience.

Creators turn game streams into participatory experiences through a game with subscribers on a live game broadcast or battles and challenges between popular game streamers. This fosters team spirit, natural atmosphere of excitement, and a sense of belonging to a community of like-minded people around the game.

Streamers and creators boost social media buzz around the mobile game by sponsoring streams with game elements on the screen, creator collaborations around gameplay demonstration, or sharing exclusive offers to the mobile game. This all fosters a desire to join the game, and the game itself is perceived loyally and warmly, because it was recommended by an influencer who is trusted.

At HypeFactory we help to build trust in the mobile game and convert players into paying customers. We help brands to match with performing creators, craft compelling creative briefs, manage an influencer marketing campaign in 24/7 mode, and create detailed analytics with recommendations for future game dedicated launches.

We have been working in influencer marketing since 2017, and we know everything about gaming and influencers in this niche. We also have an exclusive roster of creators with whom we have built warm and trusting relationships.

We recommend to match the personality, tone of influencers with the game genre and target followers. We use an AI tool to select the right creators and provide detailed analytics on each of them. Our team checks each of them to make sure that they align with game values, style, and tone of voice.

Our team crafts compelling briefs to ensure influencers know the campaign’s goals and creative direction. This enables game developer and investors that campaign flow will be smooth and achieve marketing targets.

Streamers need to be supported with overlays, codes, or visuals that make the promotion of the game seamless. Branding elements and visuals of the mobile game make content memorable and exclusive and fix the brand in the audience’s mind.

It is important to create a flexible marketing strategy to adjust ads in real-time for stronger impact. After the campaign is over, it is important to monitor the results to make conclusions for future launches and make the game even more impactful.

Modern audiences have a keen sense of the difference between advertising and an honest recommendation. We help brands make sure that the creator demonstrates the real value of the mobile game, and the recommendation from the creator sounds natural and organically fits into his or her content.

The audience comes to gaming creators for emotions and honest recommendations. If a brand builds storytelling through an influencer as an open advertisement, the chances of success are minimal. Do not try to sell the game directly, it is better to show the advantages and offer the audience benefits of it.

Let the audience feel like participants in the event, and not just spectators from the sidelines. Invite the influencer to chat with the audience during the game stream or have a battle with one of the subscribers. Work collaboratively with influencers to keep marketing ads natural and engaging, because they, like no one else, know what the audience loves most.

Gamers come to influencers for real emotions and honest game recommendations. Make sure your campaign sounds natural and fits organically into the creator's content.

Engage the audience through sponsored streams with influencers, offer unique game offers, create exciting game battles between creators inside of the game. Let the content be so exciting and creative that it encourages people to download the mobile game and make an in-game purchase.