Indonesia's Marketing Mix: The Role of Influencer Marketing In Your Overall Business Strategy

The future of influencer marketing in Indonesia is expected to rise steadily through the year 2023. Indonesian brands use social media to sell their product and services via Nusantara's content creators or key opinion leaders (KOLs). But the media mix is as critical as anything else. In this post, you'll find out why influencer marketing must feature prominently in every social advertising strategy.

The marketing mix is one of the oldest advertising frameworks and likely one of the most researched and written about because it is the whole media strategy of a company. The components of the media mix have evolved over time in response to new technology and changes in best practices, but the overall framework remains relevant.

In advertising, it is easy to overlook key details if you don't have a plan. If, for example, you own an online store that sells clothes for women, a great strategy would be to use influencer marketing to drive qualified traffic to your site and combine that with Facebook retargeting to boost sales. Every part of your campaign needs careful consideration and planning if you want it to be successful. Basically, if you lose track of things, your efforts will be less effective.

Examining the possible methods and channels in light of the whole mix is, of course, very important. When the components of your media mix are well-defined and organized, you can make strategic decisions that will yield positive results for your company. These choices allow your company to expand upon its strengths while securing its limitations. increase its competitiveness and flexibility in the market.

There are three different versions of the marketing mix: the original version, the expanded version, and the customer-focused version. In some circles, they are also referred to as the 4 Ps, the 7 Ps, and the 4 Cs.

The original marketing mix included place, price, product, and promotion. You may create a visible, in-demand, competitively priced, and marketed product or service by carefully integrating these factors into a mix.

The product is what your business sells to its customers. The type of firm and its product might vary greatly. Burger King serves hamburgers, fries, and chicken, whereas Hubspot provides company CRM and advertising automation software. This means you must evaluate how your product meets a buyer's requirements in social media. An innovative product can develop new consumer needs. Discover your ideal consumer with our free buyer persona template.

On the other hand, consumers pay a price for your stuff. You must carefully analyze your product price. It should be lucrative but not too expensive to deter clients. Price is the single revenue-generating component of the mix. The social business model depicts revenue streams. Every big pricing shift will impact a business model. And naturally, where you sell your product affects where you promote it. Online promotion makes sense for web shops. Facebook, Google, or influencer marketing could be used. Be where your audience is.

Ocourse, every successful product has a successful promotion. Targeted advertising is called promotion. Affiliate, digital, and content advertising are some of the best ways to promote a product at the correct time and place. Content marketing includes posts, tales, and reels, the latest and most popular format.

Today, competitive tactics should include all 7Ps of the marketing mix. The 7Ps framework for the digital marketing merge helps firms examine and define critical challenges that affect product and service networking. It comprises people, promotion, place, price, product, process, and physical evidence.

A thriving firm needs skilled people. From retail salespeople to head office CEOs, this applies. Successful organizations depend on hardworking, skilled workers. Good service increases revenue and referrals. Marketing may help sales by acquiring these referrals from brand fans. An influencer can help internal staff promote product and businesses. The product has a greater impact on its target audience when it generates valuable content alongside an influencer. Marketers are product ambassadors with lots to say. Some fans trust and identify with them. So, influencers' product endorsements typically carry weight.

In order for opinion leaders to be credible in your technique combination, they must also know your product and how it will improve your clients' lives or solve their problems. If you use influencer promoting, you must allocate staff to manage ambassador connections. Consider them coworkers, not robots.

From viewing a Facebook ad or an influencer's narrative to receiving the merchandise, many procedures are happening. Your approach should include the entire buyer journey. First, optimize your webstore setup. Your online store's first impression will deter audience. E-commerce bounce rates average 45.68%. You want conversions right away to avoid bounces. Remember that your homepage is your storefront. It should be well-designed, easy-to-navigate, and show what the people wants. Marketers can help you simplify the journey by directing customers to the right web shop page. When an individual buys from you, you deliver your product efficiently and reliably. It may also include brand-aligned attributes like being ecologically friendly.

Your method merge must consider your product sight, sound, and smell. Physical evidence is the 7th P. A hair salon's new hairstyle will be an insurance company's legal documentation. It also includes the customer's delivery environment. Beautiful and pleasant hair salon décor, for example, will improve consumer mood. This boosts audience retention. Marketers typically sample your product and demonstrate its benefits to their followers. If followers trust the influencer and like your product, it's powerful evidence.

The 4 Cs of commercializing—consumer desires and requirements, cost, convenience, and communication—are more important than the 4 Ps. From start to finish, they market, sell, and communicate with the target audience. The 4 Ps emphasize seller-oriented promoting, which can boost sales. The 4 Cs provide a consumer-focused method.

This advertising merge starts with client needs. The first C fills a customer's need rather than selling a product. Spend time learning your audience's demands. These are your target customers. On the other hand, cost now resembles "price" throughout the 4 and 7 Ps. Yet, it remains vital. How much must my product cost before consumers consider other options? But don't confuse product cost with price. Pricing is simply a small part of a customer's purchase cost. The customer's total cost, not the price, must be determined. It may include the product's pricing as well as the customer's travel time and gas cost to your locator. People benefit may also have an impact on price.

Convenience is the third C of branding. Convenience resembles "place" in the 4Ps marketing approach. They're different, though. Location is everything when it comes to selling.This technique prioritizes people convenience. Consumers prefer convenience over saving a few euros. If you sell the cheapest t-shirts in the country but don't deliver, many customers will select other options that do.

Communication completes this marketing mix. Marketing requires communication. This makes the four Cs work. Communication is not promotion. Promotions can manipulate customers. Yet, honest communication between the firm and the consumer will boost sales and customer happiness. Buyer-seller communication is necessary. Marketers know how to connect with their audiences. If you fulfill the other three Cs, the proper influencer collaborations will promote your product best, and it will all come back to you.

These days, many companies use influencer marketing to boost the impact of their social media and content campaigns. See how influencers get into the marketing mix and why your company needs them.

The golden age of social media is over. Over-the-top (OTT) services are more popular than cable, and users are willing to pay more for ad-free, paid content. A company gets its name out where people are, which means it will show up on various social networking sites. After the epidemic, the average Indian now spends 4 hours and 42 minutes per day on their mobile devices. If you want to make up for lost time in other areas of your marketing plan, you need to use influencers.

There is a plan for promoting each and every campaign. That which is broadcast on television, that which is advertised in newspapers, etc. In order to maintain a relevant product in the modern market, it's a good idea to include advertisers in your online marketing plan. In addition, if you use advertisers as part of your marketing technique, you can keep your content release dates open. Print advertisements have a delay in being live, but influencer-generated content can fill that gap.

By exposing the product to the influencer's network, influencers raise the company's profile and expand its potential customer base. People's purchasing decisions can be influenced by these creators, who, when leveraged over the long term, produce astounding conversion rates. In recent years, influencers have gone from being the face of D2C businesses to being the face of every successful company.

Any business or product can only be as successful as its target demographic. The affluent consumer is the target market for a luxury label. Those with more knowledge are drawn to a sustainable product. With the help of opinion leaders, it's much simpler to attract target demographics and subsets of the population.

Unlike more traditional forms of advertising, influencer marketing initiatives can quickly and directly respond to consumer input. Measuring metrics such as link clicks, purchases, and more are becoming increasingly easy to track on social media and influencer marketing platforms thanks to these developments. It provides a clear picture of the results of a brand's investment in influencer marketing and allows them to track the return on investment (ROI).

In the end, they are just people. Brands don't have the same level of credibility as personal recommendations. No matter how eccentric you are on Twitter, there will always be a disconnect. Though followers might not be personally acquainted with the social advertisers, this is how parasocial networks function. Putting that faith into action is all that remains.

There is now little doubt as to why influencer marketing must be a part of your marketing mix. Marketers need to plan ahead and create all-encompassing campaigns if they want to see any results. You can choose an agency that specializes in influencer marketing to make sure your next ad campaign is a success.