Speaking engagements and event appearances may seem comparable, but we can assure you that there is plenty of difference between the two for influential people. The former requires them to give a speech or presentation, read a prepared text, moderate a panel, or respond to questions.
The retail brand should select an influencer confident with speaking in front of a sizable audience for this type of collaboration. All of their remarks at the event need to be in line with the brand's stated objectives. Asking an influencer to host or participate in online events like workout guides, cooking courses, concerts, and forums makes it much simpler to use them for speaking engagements.