- Instagram displays the latest postings in an algorithm. After analyzing 12 million Instagram posts, the optimal time to post is between 9 and 11 a.m. Wednesday at 11 am and Friday at 10–11 am are ideal posting times. Engagement is highest Tuesday–Thursday from 10 a.m.–3 p.m.
- You'll still get organic traffic from Facebook, the world's largest platform with over 2 billion members. Tuesday, Wednesday, or Thursday between 9 a.m. and 2 p.m. EST is great for B2B brands. Monday, Tuesday, and Wednesday at noon EST are best for B2C brands.
- When it comes to conducting business, LinkedIn is where everyone congregates. Wednesday morning at 9 a.m. is the sweet spot for posting on LinkedIn if you're a business owner in any industry, B2B or B2C. Sundays have far lower engagement than other days of the week, so you should avoid posting then.
- Over 500 million tweets every day. B2B Twitter posts are most engaging from 11 a.m. to 6 p.m. EST on Mondays and Thursdays. Monday through Wednesday, 12 or 1 pm for B2C. The worst time to post on Twitter is Friday after 3 p.m. and any day after 8 p.m.
A successful influencer marketing campaign requires more than a "set it and forget it" approach. It will require careful monitoring and follow-up, especially on the most popular and active online platform, which is used by nearly everyone. The key to boosting your influencer marketing campaigns is understanding the optimal time to post to the best social media platform.
Check the time on your clock right now. Is it time to post and market your campaign?