Performance marketing agency: Re-imagining your social media strategy

Marketing has been considered for a while as something hard to measure. With the advance of new technology, it's now no longer the case. Digital marketing campaigns get measured and optimized. This is why performance marketing is becoming increasingly popular among brands of different sizes.

In this post, we'll shortly explain how you can find the best performance marketing agency.

But let's start with the basics first.

What is performance marketing?

Performance marketing is a digital marketing and advertising method. In performance marketing, every activity is measured, analyzed, and reported. There are clear targets, KPIs, and metrics. Performance marketing is used across different channels, with social media being one of the most common ones.

In performance marketing, advertisers pay only when a specific action or result was achieved. For example, a user clicked on the link or the number of downloads reached a pre-agreed number.

What to look for in a performance agency

Here are a few things you need to keep in mind when looking for an agency that can help with your performance campaigns.

Expertise in digital marketing

How do they treat digital marketing and performance? Pay attention to their promises and guarantees. You need an agency that will be tracking performance constantly and optimizing the campaign while it's still running. Ideally, you also want an agency that can track the results after the campaign is finished: not all results have an immediate effect, and sometimes they take weeks or even months.

Besides, there should be a healthy mix between optimizing for performance and developing creative and eye-catching campaigns. Make sure that your agency of choice strikes this balance.

Deep understanding of social media

Successful digital marketing on social media requires much more than a good understanding of algorithms, performance tracking, and high-quality content production. Ideally, you need to partner with an agency that is experienced in paid advertising and paid social, knows how to amplify content and boost brand awareness.

Before reaching out to an agency, make sure to check out their case studies to better understand their expertise and past experience. On social media, nothing works in silos, and a good agency should be able to navigate the intricacies of this world.

A steady handle on digital technology

A good agency should be tech-savvy and up-to-date on all recent trends. They should be able to use advanced performance analytics and deliver the results you need. Besides, you want them to have some in-house developed solutions that no other competitor has. This gives not only the agency but also its clients an additional advantage.

For example, HypeFactory developed a digital self-service platform that helps to manage hundreds of influencers simultaneously. This in-house solution makes it easy for the agency to scale without too much additional investment.

Vertical vs. horizontal experience

Before partnering with an agency, explore their website: what do they offer? What clients do they have? What case studies do they show? By paying attention to details you can better understand if they work with a particular industry only or whether their portfolio is more horizontal.

Full cycle

Some agencies, like HypeFactory, are full-cycle. This means that these agencies can offer you a variety of services connected to your digital campaign: from its research stage to the very end (and even post-campaign period analytics).

Full-cycle agencies also think strategically. They go deeper into your analytics, optimize on the go, recommend improvements, and see the big picture.

Create your next performance marketing campaign with HypeFactory

HypeFactory knows how to create a performance campaign that will fit into your digital marketing strategy and deliver tangible results. Reach out to us if you have any questions.