With influencer marketing
, companies can spread the word about their wares by getting recommendations and reviews from famous bloggers and online personalities. Most creators are on social media and blogs but can also be podcast hosts or content bloggers. It is often used as part of campaigns to create a business well-known, but it can also bring in a lot of leads and sales.
Traditional marketing methods and cutting-edge digital strategies come together in influencer marketing. The campaign incorporates the concept of celebrity endorsement into a content-driven marketing strategy. The primary distinction of marketing is that it generates collaborative efforts between brands and marketers. However, celebrities aren't the only people who can be advertisers in marketing. It focuses on "influencers" instead, many of whom would never consider themselves famous in the real world.
YouTube star PewDiePie was an early adopter of influencer marketing strategies. He worked on a series of videos with the creators of a horror movie set in the catacombs beneath Paris, France. With nearly twice as many views as the movie's trailer, it was clear that this video was tailor-made for PewDiePie's 111 million subscribers. It was a triumph for all parties involved.