The number of "lifted" users is a measure based on the survey population. It is the total number of YouTube viewers whose opinion has been "lifted" to a positive quality, usually by becoming aware of something or giving it a better thought. Even though Ads doesn't officially allow retargeting lifted users, a paid search team can come up with a unique way to measure these groups by finding out how well an audience interacts with your creatives in a quantitative way.
Then, user surveys and natural search engine queries will be used as signs of success. There are five different types of questions that can be used to measure in consumer surveys, and your research objectives will dictate which forms you use. These five types are
- Ad Recall
- Buy intent
Along with your own business name, the survey questions will also include the names of three of your competitors. Search engine and movie-sharing site usage might help you gauge product demand. The first one simply compares the organic search behavior of the control and exposed groups. Note that the results of the research are not guaranteed because the feedback depends on the number of people who take part.