If you are thinking about whether you need to get partnerships with influencers or an endorsement from a famous person, keep in mind the few differences that we listed above. But recently the line between these two promotion methods has become blurrier.
An increasing number of companies combine both tactics. This is how celebrity influencer marketing emerged. To put it simply, it is a campaign with big-size creators.
In the past, the main difference between a celebrity and an influencer was in their followership. For example, celebrities had fans who followed them because they liked their art or personality. On the contrary, social media creators were considered experts in a specific field or area.
With the rise of the creator economy, this distinction is no longer that strict. There are multiple entertainment content creators who are as big as Hollywood movie stars and have millions of followers. For example, Brent Rivera.