Five Useful Tips How to Find an Influencer

For all successful brands, it is vital to run advertising campaigns in social media in collaboration with influencers. However, this does not mean that any of them will boost brand sales.

It is a daunting issue to find the right celebrity the audience is ready to believe. Pick the wrong one, and reputation of your company will be ruined.

On the contrary, choosing the right influencer can be beneficial when the connections between him and his followers are close. That is why finding the right person for partnership is a task of paramount importance.

Identify the Right Influencer

It is essential to know how to identify a perfect one because bloggers and social media representatives encourage people to buy products or services. The main point is not their popularity but efficiency.

For instance, many brands used famous athletes for advertising for years, but not all of them are in professional sport and win medals in competitions. Amateur athletes can be influential enough in this field. These people write posts and make stories about their experience, describe the advantages and disadvantages of brands of equipment they use.

Over time, these personalities of social media turn into influencers, as people buy products they talk about and begin to trust their judgment.

Mind the Difference Between an Influencer and a Celebrity

Celebrities have always been playing a crucial role in advertising. Millions of fans want to copy their idols and spend loads of money on cosmetics, clothes, services that famous movie stars or music stars promote.

However, with the developing social media, the consumer consciously or unconsciously has become an experienced specialist in social marketing and has learned to analyze it.

Consumers realize that celebrities sell their services to various brands and instantly change their loyalty.

With the development of information technology and social networks, another type of influencers has emerged. They are ordinary people, like many of us, and seem more reliable, for instance, bloggers, TikTokers, YouTubers, Instagrammers.

They have dethroned celebrities and some of them have a huge audience. They enjoy great trust of millions of their subscribers and followers.

Look for an Influencer in the Right Place

However, the most suitable influencers are not always people with millions of followers. Sometimes a blogger with a small but target audience provides excellent coverage. Here are a few lifehacks how to find a perfect influential person.

Hashtags help to keep up with current trends. With them, you will find the most suitable influencer in social media with the perfect content for your brands.
Regularly keep track of your brands online with social media tracking and listening tools.
Use Google software with settings for keyword search related to certain brands. It is an important tool to track those whose content is related to the industry, which your brands belong to.

Look for Сontent that Matches Your Brands

Do not be distracted by the number of subscribers or deals with famous brands that a person makes. The only reason to cooperate with an influencer is if he has the same values of your brands, otherwise people will notice the falseness and brands will lose credibility.

Products and services of promoted brands should look as if they are used by a blogger in everyday life and he highly recommends them to his followers.

Ideally, an influencer deals with brands because he likes the things that they produce and he really wants to use, eat, drive, wear them.

Check Influencer Audience

Marketing campaign in popular social media always need analyzing the variables that will drive success. The same approach is suitable for influencer promotion.

The first thing to be analyzed is the audience that an influencer has. This data can help us anticipate the coverage of the campaign. The data we need to take into account may include such indicators as the amount of time visitors spent on the website of an influencer and number of page views.

When an influencer with the perfect audience is found, make sure that his subscribers are real. People who buy their subscribers or gather them in a "follow-back" manner in most cases do not have a great impact on their followers.

In Conclusion

These tips will make finding a perfect influencer easier. To avoid mistakes in seeking be careful and check data thoroughly. Check not only the content an influencer produces, but also what social media write about him, other bloggers tell, and his behavior in everyday life.

When you find the right person, it is vital to create a personalized message and demonstrate him how your brands can benefit him.

Send an influencer a clear signal why company decided to deal with him and what advantages will collaboration with your brands bring.